{"id":3000021641,"date":"2020-10-14T10:08:52","date_gmt":"2020-10-14T14:08:52","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000021641"},"modified":"2021-05-20T10:35:15","modified_gmt":"2021-05-20T14:35:15","slug":"keeping-the-community-spirit-alive-in-an-unprecedented-year","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/keeping-the-community-spirit-alive-in-an-unprecedented-year","title":{"rendered":"Keeping the community spirit alive in an unprecedented year"},"content":{"rendered":"\n<p>For Kai Jacobs, founder of <a href=\"https:\/\/www.kaijacobs.com\/\">South Florida Business Law Group<\/a>, moving into a WeWork space in Coral Gables, Florida, was an experiment. He was used to working in an old-school traditional law office environment, but that felt isolating and competitive\u2014so he was ready for something new. \u201cLawyers are generally not early adopters of anything,\u201d Jacobs says. \u201cWe&#8217;re very slow to change.\u201d&nbsp;<\/p>\n\n\n\n<p>The business litigator was one of the first tenants to move into WeWork <a href=\"https:\/\/www.wework.com\/buildings\/2222-ponce-de-leon-blvd--miami--FL\">2222 Ponce De Leon Blvd<\/a> when it opened in 2017\u2014he signed up to be a member shortly after he saw the space during a hard-hat tour. The space was appealing, but what really sealed the deal for him was the WeWork philosophy.&nbsp;<\/p>\n\n\n\n<p>\u201cOther coworking spaces didn&#8217;t have the ideas WeWork did: <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/how-to-create-connection-and-community-in-remote-teams\">community<\/a> and <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/seeking-support-networks-freelancers-return-to-the-office\">networking<\/a>,\u201d he says. \u201cIt didn&#8217;t take me very long to figure out that I would sign that lease.\u201d&nbsp;<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<style>\r\n\r\n        \/* PLUGIN WIDE STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container.textarea-container .nf-field-element .ninja-forms-field {\r\n                                    border: .0625rem solid #666; border-radius: .25rem;                    }\r\n        .nf-form-content 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He developed a rapport with the location\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/welcoming-members-back-to-the-office-in-creative-ways\">community managers<\/a> and began forming bonds with fellow members he\u2019d exchange hellos with in the hallways. Those personal bonds led to business relationships, as well.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Connection - Kai Jacobs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XST1rLUmCR4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>There was Bailey, the digital marketer whose outgoing personality made her a fixture in the building. \u201cShe makes a point of meeting everybody,\u201d says Jacobs. \u201cI became a sort of general counsel for [Bailey\u2019s marketing firm]. If they needed something reviewed, I&#8217;d take a look at it for them.\u201d&nbsp;<\/p>\n\n\n\n<p>There was Manny, who runs a translation business and was a pro at connecting members. \u201cEvery time we\u2019d go around the building, Manny would go, \u2018You need to meet Kai\u2014he&#8217;s our resident lawyer. You should talk to him,\u2019\u201d says Jacobs. \u201cManny tells us all who to talk to, and keeps us on the straight and narrow around here.\u201d&nbsp;<\/p>\n\n\n\n<p>There was Giancarlo, whom Jacobs was referred to when he needed help with his financial recordkeeping and had no idea where to start looking for a bookkeeper. \u201cAnytime you ask for help at WeWork, somebody is listening,\u201d says Jacobs. \u201cA fellow member said, \u2018Hey, you should talk to Giancarlo.\u2019 I met him and thought\u2014how have I not known you before? And I ended up hiring him.\u201d&nbsp;<\/p>\n\n\n\n<h2  id=\"being-in-touch-when-we-cant-be-in-the-same-place\"class=\"wp-block-heading\"><strong>Being in touch when we can\u2019t be in the same place<\/strong><\/h2>\n\n\n\n<p>Once the pandemic hit earlier this year, Jacobs was discouraged at the prospect of working in isolation. \u201cI\u2019ve had so many experts tell me that my business will thrive on patting backs, shaking hands\u2014getting to know people one-on-one,\u201d he says. \u201cAnd then in March, when things went sideways, it was, \u2018Don\u2019t touch people, don&#8217;t pat backs, and definitely don&#8217;t shake hands.\u2019 I needed to figure something else out, so I immediately contacted Bailey.\u201d<\/p>\n\n\n\n<p>Jacobs was heartened to find that the close-knit network of WeWork members he\u2019d joined easily withstood the challenges of <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/how-to-practice-social-distancing-at-work\">social distancing<\/a>. Bailey and her colleagues at the marketing firm advised Jacobs on social media strategy, developed a remote marketing calendar for him, and set him up with a weekly webinar series.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/10\/Sequence-01.00_03_02_05.Still005_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000021659\"\/><figcaption>Jacobs started meeting other members as soon as he moved into his office space at <a href=\"https:\/\/www.wework.com\/buildings\/2222-ponce-de-leon-blvd--miami--FL\">WeWork 2222 Ponce De Leon Blvd<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>\u201cThey were right on it,\u201d says Jacobs. \u201cAnd she\u2019s still helping me\u2014tomorrow she\u2019s coming by to make sure we get the next webinar up and running.\u201d&nbsp;<\/p>\n\n\n\n<p>In July, when Jacobs stopped into the WeWork office to pick up his mail, a chain reaction of community action came into play. In the mailroom, Jacobs ran into Manny, who mentioned a colleague in need of legal advice. Jacobs came to the rescue. Manny\u2019s colleague was so thrilled with Jacobs\u2019 work that he immediately connected Jacobs with a friend\u2014a nutritional health expert who also needed legal advice.&nbsp;<\/p>\n\n\n\n<p>As an entrepreneur, the health expert also needed help with many other areas of her burgeoning business. \u201cShe said, \u2018You know, I hate my digital marketing,\u2019\u201d says Jacobs. \u201cAnd I said, \u2018You need to talk to Bailey.\u2019 Then she&#8217;s sitting there with a pile of bank statements, so I said, \u2018You need to talk to Giancarlo.\u2019\u201d He was able to refer WeWork members for just about every problem on her plate. \u201cI find that if you stick around WeWork long enough, you can take care of most of your business needs in-house,\u201d says Jacobs.&nbsp;<\/p>\n\n\n\n<p>For Jacobs, that interconnectivity is not just a convenience, it\u2019s an ethos. \u201cIt\u2019s a WeWorkers for WeWorkers sort of movement,\u201d he says. And it was that emphasis on connection that made Jacobs\u2019 recent transition <a href=\"https:\/\/www.wework.com\/tomorrow?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">back to his WeWork office<\/a> that much more rewarding. After a few months working mainly from home, Jacobs has started moving closer toward his pre-pandemic office routine\u2014and it\u2019s a welcome return.&nbsp;<\/p>\n\n\n\n<p>\u201cEven if things aren&#8217;t exactly the way they were, it&#8217;s nice to hear people talking in the hallway again,\u201d he says. \u201cIt&#8217;s nice to go downstairs and see faces. Before, I&#8217;d run into people, but now it&#8217;s a lot more intentional. People who are coming in are saying, \u2018I need to make a human connection\u2014to see and talk to another human being.\u2019 People around here like to stick together.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rachelmosely.com\/\"><em>Rachel Mosely<\/em><\/a><em> is a writer and editor based in Brooklyn, New York. Her work has appeared in <\/em>Cosmopolitan<em>, <\/em>Town &amp; Country<em>, <\/em>Elle<em>, and more.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For one member, WeWork isn\u2019t just where he does business\u2014it impacts the how, why, and who of his business<\/p>\n","protected":false},"author":1763,"featured_media":3000021656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[500,501,503],"class_list":["post-3000021641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-community","tag-coworking","tag-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keeping the 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