{"id":3000021384,"date":"2020-10-08T11:40:51","date_gmt":"2020-10-08T15:40:51","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000021384"},"modified":"2020-10-08T13:09:51","modified_gmt":"2020-10-08T17:09:51","slug":"business-tips-from-a-strategist-and-reality-tv-host","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/business-tips-from-a-strategist-and-reality-tv-host","title":{"rendered":"Business tips from a strategist and reality TV host"},"content":{"rendered":"\n<p>Everyone loves a good reality makeover show. From <em>Queer Eye<\/em> to <em>Extreme Makeover: Home Edition<\/em>, so many television series showcase the excitement of a turnaround story\u2014the \u201cbefore\u201d pictures of an old, falling-apart apartment and the \u201cafter,\u201d typically a pristine new home. But how does this model apply to a struggling&nbsp;business? <a href=\"https:\/\/mailchimp.com\/presents\/series\/werrrk\/\"><em>Werrrk!<\/em><\/a>, a new Mailchimp original transformation series, is proving to be not only applicable but also educational and entertaining.<\/p>\n\n\n\n<p>In season one of <em>Werrrk!<\/em>,&nbsp;three experts (the WerrrkForce) confront struggling small businesses. Their goal is to bring order to chaos by overhauling management styles, bonding teams, and redesigning workspaces. One of the experts, Misti Cain, is also the show\u2019s host and a founder of <a href=\"https:\/\/whyzze.com\/\">Whyzze<\/a>, a business strategy company. 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Ask why<\/strong><\/h2>\n\n\n\n<p>Cain chose \u201cWhyzze\u201d as the name of her business strategy company because she believes in the importance of asking why (especially if you have a spaghetti brain of mixed-up thoughts, ideas, and tasks, or if you have decision fatigue). Ask yourself all the \u201cwhy\u201d questions you can think of, for example: Why do something? Why choose that direction? Why didn\u2019t something work as expected or fail? Why is a question that helps us focus toward a solution. A good book on the topic is <a href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\"><em>Start With Why<\/em> by Simon Sinek<\/a>.<\/p>\n\n\n\n<h2  id=\"2-treat-prioritization-like-triage\"class=\"wp-block-heading\">2. <strong>Treat prioritization like triage<\/strong><\/h2>\n\n\n\n<p>When prioritizing tasks, treat it like an ER. Ask what&#8217;s hemorrhaging and what is OK overall. If you\u2019re facing a crisis (or a \u201cbus crash\u201d), you need to triage. Moments like this can be overwhelming, so look back at your company mission statement. Remind yourself of your team\u2019s core purpose to help identify where to place your focus first.<\/p>\n\n\n\n<p>Cain recommends reading <a href=\"https:\/\/medium.com\/@benjaminhardy\/this-1-powerful-strategy-made-the-british-rowing-team-to-go-from-average-to-winning-olympic-gold-b859b7f6cda1\">this Medium article<\/a> by Benjamin Hardy, which has one framing question for dealing with crises: \u201cWill it make us go faster?\u201d If you measure your decisions by this one single question, it will be easier to say yes or no.<\/p>\n\n\n\n<h2  id=\"3-and-then-slow-down\"class=\"wp-block-heading\"><strong>3. And then slow down<\/strong><\/h2>\n\n\n\n<p>Prioritization problems means you don&#8217;t know what should be focused on versus what should be left off the plate. This can lead to burnout for yourself and your team. As a <a href=\"https:\/\/www.techstars.com\/accelerators\/anywhere\">TechStars<\/a> mentor, Cain believes in the saying \u201cDo More Faster,\u201d but sometimes it is best to slow down and focus on one task or initiative at a time so you and your team can understand the results and effectiveness of what you just accomplished.&nbsp;<\/p>\n\n\n\n<h2  id=\"4-specificity-is-key-internally-and-externally\"class=\"wp-block-heading\"><strong>4. Specificity is key internally and externally<\/strong><\/h2>\n\n\n\n<p>Internally, properly defining your team\u2019s roles and responsibilities is critical to ensuring there\u2019s no waste through duplicative work. Clear titles help people understand and own their responsibilities and the results of their work. If you\u2019ve hired employees as generalists, make specific delegations that take advantage of their unique skill sets.&nbsp;<\/p>\n\n\n\n<p>For businesses in the consumer space, building the right design and outward-facing customer experience is critical. If you work in retail, for example, design your shop in a way that will help visiting customers clearly understand what you are selling. Using deliberate signage or separating your store into zones will focus your visitors\u2019 attention and expectations.<\/p>\n\n\n\n<p>Whatever strategies you employ, you must test them over and over again to ensure they work for your business.&nbsp;<\/p>\n\n\n\n<h2  id=\"5-mentorship-is-a-two-way-street\"class=\"wp-block-heading\"><strong>5. Mentorship is a two-way street<\/strong><\/h2>\n\n\n\n<p>When <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/think-mentorship-should-be-free-think-again\">finding a mentor<\/a>, note three things: First, understand your specific challenge. If you don\u2019t, you won\u2019t be able to identify a mentor with the appropriate experience to match your needs. Second, don&#8217;t come to a mentor with a question you can Google. Do the basic work first and then come with follow-up questions. And lastly, give back to your mentors. Even if you feel like you have nothing to give, small actions like liking, commenting, and sharing their content or brand can go a long way in showing you appreciate them. And always keep them in the know about your progress after they\u2019ve helped you.<\/p>\n\n\n\n<p><em>Misti Cain is the founder of Whyzze (pronounced \u201cwise\u201d), a business strategy company. Cain is also the host of business reality show <em>Werrrk!<\/em> by Mailchimp Presents, an all-star mentor for Techstars, and an executive in residence for Cal State University, San Marcos. Her passion is helping the workforce love Mondays.<\/em><\/p>\n\n\n\n<p><em>Osnat (Os) Benari is head of <\/em><a href=\"https:\/\/www.wework.com\/labs\/\"><em>WeWork Labs<\/em><\/a><em>, leading its digital and content experience. Before joining WeWork, she headed partnerships for BBG Ventures and headed product innovation and led the product groups for AOL Video and Studios.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Misti Cain, host of the new series Werrrk!, shares what every business leader should know to get ahead<\/p>\n","protected":false},"author":2099,"featured_media":3000021399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[1487,1488,39218],"class_list":["post-3000021384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-leadership","tag-management","tag-small-businesses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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