As director of broker relations at WeWork, I meet with a lot of commercial real estate companies. Over the past year and a half, it\u2019s been my job to arm firms and their brokers with the information they need to sell WeWork to their clients. I used to hand out well-designed flyers with building information\u2014answering questions about amenities, location, and modes of transportation. I used to talk about WeWork\u2019s beautifully designed spaces compared with the competition, and educate brokers on how to sell flexible office pricing against direct market rates. <\/p>\n\n\n\n
But as the world has changed over the past few months, brokers\u2019 questions have changed as well. Today, brokers want to know about the future of flexible workspace and WeWork\u2019s positioning in the market. They want to know what we\u2019re doing differently to keep their clients safe<\/a>. And they want to know how, exactly, we\u2019re future-proofing our real estate deals to fit their clients\u2019 business needs now and in the still-uncertain future of the workplace. <\/p>\n\n\n\n In this article, I\u2019m sharing some of the tough questions I get about WeWork\u2014along with my candid answers. <\/p>\n\n\n