{"id":3000009829,"date":"2019-08-01T18:27:21","date_gmt":"2019-08-01T22:27:21","guid":{"rendered":"https:\/\/deconstructed.wework.com\/?p=2113"},"modified":"2020-09-03T05:53:04","modified_gmt":"2020-09-03T09:53:04","slug":"tech-enabled-business-maintains-winning-culture-amid-explosive-growth","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/tech-enabled-business-maintains-winning-culture-amid-explosive-growth","title":{"rendered":"How Frontdoor maintains its culture amid growth"},"content":{"rendered":"\n

Around the world, companies of all sizes find space to succeed at WeWork. Our case studies<\/a> share their unique stories.<\/em><\/p>\n\n\n\n

Frontdoor (FTDR<\/a>) is the newly formed spin-off from residential and commercial services industry leader ServiceMaster<\/a>, now its own independent public company<\/a>, with 2,200 employees and $1.3 billion in annual revenue. Founded over 45 years ago, Frontdoor<\/a> is \u201cobsessed with taking the hassle out of owning a home, with services powered by people and enabled by technology<\/a>.\u201d Things are moving fast for the company’s growing leadership team, especially when it comes to maintaining a winning culture.\u00a0<\/p>\n\n\n\n

Post-spin-off, Frontdoor essentially built a tech-enabled business on top of its established American Home Shield brand, and the company’s people and culture are leading the path to success for this new venture. \u201cWe\u2019re creating a company that people want to be a part of and want to emulate,\u201d says Jen Alessandra, Frontdoor’s SVP and chief people officer. <\/p>\n\n\n\n

Alessandra is a pro when it comes to developing leadership and working with distributed teams: Her career in HR leadership spans over two decades in multiple industries, from consulting to home building to high-tech. A veteran of enterprise-size organizations and a former NCAA athlete (Alessandra was on the diving team at the University of Southern California), she knows how to execute under pressure and get people moving in the same direction.<\/p>\n\n\n\n

No surprises when you crawl, walk, then run<\/strong><\/h2>\n\n\n\n

\u201cCrawl, walk, run\u201d and \u201cno surprises\u201d are favorite mantras among the leadership team at Frontdoor, reminders of their commitment to one another to communicate frequently and openly and take new projects one step at a time. \u201cIntentional growth\u201d is an unofficial mantra: With a new office opening soon in Denver<\/a> and global partnerships in development, Frontdoor is moving fast, but not so fast that its values are jeopardized. <\/p>\n\n\n\n\n\n

WeWork has become a strategic partner for Frontdoor in this regard: The company\u2019s sales and business development teams leverage WeWork for meetings, remote workers, and client needs. Frontdoor\u2019s leadership team looks to WeWork to bridge technology and people, to create a seamless experience for clients and remote employees. With Frontdoor\u2019s leadership in constant contact over Slack and through virtual calls, connectivity is key to the company’s winning culture, and Alessandra travels frequently from the home office in Memphis to other Frontdoor locations.<\/p>\n\n\n\n

Tech is great, but face-to-face interaction is better<\/strong><\/h2>\n\n\n\n
\"Headshot<\/figure><\/div>\n\n\n\n

People have three to five careers in their lifetime. By rethinking career pathing and being open to possibilities, we are helping employees do this without changing companies.<\/p>Jen Alessandra, SVP and chief people officer, Frontdoor<\/cite><\/blockquote>\n\n\n\n

\u201cTechnology is great, but it can\u2019t replace face-to-face interaction,\u201d says Alessandra. With people and culture top of mind, her team prioritizes leveraging existing talent pools<\/a> in which Frontdoor already has a physical presence. \u201cPeople have three to five careers in their lifetime,\u201d she says. \u201cBy rethinking career pathing and being open to possibilities, we are helping employees do this without changing companies.\u201d<\/p>\n\n\n\n

The way people work changes as businesses become more global, and as economic conditions and technological advancements impact the employment landscape. For Alessandra, creativity and humility help build a culture that people want to be a part of. Frontdoor\u2019s ability to operate transparently, live out its house rules, and build trust among employees and with customers allows the company to move faster in all aspects of it business. \u201cWe\u2019re optimizing the way to go to work,\u201d says Alessandra.<\/p>\n\n\n\n

\"3<\/figure>\n\n\n\n

Frontdoor\u2019s culture and commitment to innovation and personal accountability enables its people to grow and flourish under constantly evolving conditions. WeWork is a proud partner and go-to resource for Frontdoor\u2019s tech-enabled business, supporting them throughout the change and growth that is transforming their business model and the home services industry as a whole.<\/p>\n\n\n\n

To learn more, explore WeWork\u2019s solutions for hypergrowth businesses<\/a>, where winning culture is a priority.<\/p>\n\n\n