{"id":3000000006,"date":"2018-01-11T00:00:05","date_gmt":"2018-01-11T05:00:05","guid":{"rendered":"\/newsroom\/wework-designer-draws-a-bright-future\/"},"modified":"2020-04-03T15:41:03","modified_gmt":"2020-04-03T19:41:03","slug":"wework-designer-draws-a-bright-future","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future","title":{"rendered":"WeWork designer draws a \u2018bright future\u2019"},"content":{"rendered":"\n<p>Bengaluru-based graphic designer Neethi\u2019s passion has always been illustration. But even as she attended design school, she wanted to use her talents to change the world.<\/p>\n\n\n\n<p>Then she learned about India&#8217;s Banaras Project, a collaboration between India&#8217;s Design Fabric and Purpose Climate Lab. They were looking for artists to spread awareness about alternative energy using the rickshaw\u2014the three-wheeled vehicles that are one of the country\u2019s main modes of transportation\u2014as a canvas.<\/p>\n\n\n\n<p>Neethi (that\u2019s her full name) was one of three Indian artists chosen to design fabric used in electric rickshaws, the clean-energy alternative to the traditional gas-powered models that are a staple on the streets of Banaras, the Indian city many Americans know as Varanasi.<\/p>\n\n\n\n<p>\u201cFor me, art that makes sense and touches people is art that I\u2019m interested in,\u201d says Neethi, based at WeWork&#8217;s India HQ.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/Neethi_2.jpg?resize=580%2C386\" alt=\"Neethi 2\" class=\"wp-image-3000000008\" width=\"580\" height=\"386\"\/><\/figure>\n\n\n<p>In a way, it\u2019s not so different from her job at WeWork, where she\u2019s a part of the team called Lunch Money. They are responsible for the custom wallpaper, glowing neon signs, and eye-catching murals that bring life and inspiration to WeWork spaces.<\/p>\n<p>Neethi\u2019s whimsical design for the e-rickshaws, called \u201cThe Bright Future of Banaras,\u201d shows colorful flowers raining down from a sunny sky. She calls it \u201can exaggerated version of reality\u201d that portrays the world as a \u201cmagical place.\u201d<\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/Neethi_3.jpg\" alt=\"Neethi 3\" class=\"wp-image-3000000009\"\/><\/figure>\n\n\n<p>Promoting clean energy is especially important in Banaras, one of the most polluted cities in India. Known as the spiritual capital of India, this city on the Ganges has a rich cultural history that comes alive in its vivid textiles. Neethi says that on her first trip to the city, she was \u201ctaken aback by its chaos and beauty.\u201d<\/p>\n<p>Launched Nov. 1, the Banaras Project is part of a larger effort to promote the use of e-rickshaws around the country. It will be rolled out to other cities over the next several months.<\/p>\n<p>Neethi says that she\u2019s grateful to be a part of the program.<\/p>\n<p>\u201cEven sitting in an e-rickshaw you\u2019re making a difference,\u201d she says. \u201cAnd if it\u2019s attractive enough to sit in, then my job is done.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world<\/p>\n","protected":false},"author":1950,"featured_media":3000001357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[],"class_list":["post-3000000006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WeWork designer draws a \u2018bright future\u2019<\/title>\n<meta name=\"description\" content=\"With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WeWork designer draws a \u2018bright future\u2019\" \/>\n<meta property=\"og:description\" content=\"With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-11T05:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T19:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683\" \/>\n\t<meta property=\"og:image:width\" content=\"1023\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikki Pepper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikki Pepper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\"},\"author\":{\"name\":\"Nikki Pepper\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/6a01425aa962907c44d21045a28a2718\"},\"headline\":\"WeWork designer draws a \u2018bright future\u2019\",\"datePublished\":\"2018-01-11T05:00:05+00:00\",\"dateModified\":\"2020-04-03T19:41:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683\",\"articleSection\":[\"Community Stories\",\"Employee Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\",\"name\":\"WeWork designer draws a \u2018bright future\u2019\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683\",\"datePublished\":\"2018-01-11T05:00:05+00:00\",\"dateModified\":\"2020-04-03T19:41:03+00:00\",\"description\":\"With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683\",\"width\":1023,\"height\":683,\"caption\":\"Neethi was one of three Indian artists chosen to design fabric used in electric rickshaws.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Employee Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"WeWork designer draws a \u2018bright future\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/6a01425aa962907c44d21045a28a2718\",\"name\":\"Nikki Pepper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/663a8fd7f326151741fcb1c05eec53e30ce08bd74e82d8e99b67ec073bb5cdb6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/663a8fd7f326151741fcb1c05eec53e30ce08bd74e82d8e99b67ec073bb5cdb6?s=96&d=mm&r=g\",\"caption\":\"Nikki Pepper\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/nikki-pepper-2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"WeWork designer draws a \u2018bright future\u2019","description":"With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future","og_locale":"en_US","og_type":"article","og_title":"WeWork designer draws a \u2018bright future\u2019","og_description":"With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future","og_site_name":"Ideas","article_published_time":"2018-01-11T05:00:05+00:00","article_modified_time":"2020-04-03T19:41:03+00:00","og_image":[{"width":1023,"height":683,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683","type":"image\/jpeg"}],"author":"Nikki Pepper","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikki Pepper","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future"},"author":{"name":"Nikki Pepper","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/6a01425aa962907c44d21045a28a2718"},"headline":"WeWork designer draws a \u2018bright future\u2019","datePublished":"2018-01-11T05:00:05+00:00","dateModified":"2020-04-03T19:41:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future"},"wordCount":366,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683","articleSection":["Community Stories","Employee Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future","url":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future","name":"WeWork designer draws a \u2018bright future\u2019","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683","datePublished":"2018-01-11T05:00:05+00:00","dateModified":"2020-04-03T19:41:03+00:00","description":"With her rickshaws, India\u2019s Neethi encourages people to imagine a cleaner world","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683","width":1023,"height":683,"caption":"Neethi was one of three Indian artists chosen to design fabric used in electric rickshaws."},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/wework-designer-draws-a-bright-future#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Employee Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"WeWork designer draws a \u2018bright future\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/6a01425aa962907c44d21045a28a2718","name":"Nikki Pepper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/663a8fd7f326151741fcb1c05eec53e30ce08bd74e82d8e99b67ec073bb5cdb6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/663a8fd7f326151741fcb1c05eec53e30ce08bd74e82d8e99b67ec073bb5cdb6?s=96&d=mm&r=g","caption":"Nikki Pepper"},"url":"https:\/\/www.wework.com\/ideas\/author\/nikki-pepper-2"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/01\/Neethi-1-e1576271519453.jpg?fit=1023%2C683","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/3000000006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1950"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=3000000006"}],"version-history":[{"count":5,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/3000000006\/revisions"}],"predecessor-version":[{"id":3000006841,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/3000000006\/revisions\/3000006841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/3000001357"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=3000000006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=3000000006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=3000000006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}