{"id":29629,"date":"2018-01-29T13:59:00","date_gmt":"2018-01-29T18:59:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=29629"},"modified":"2020-02-26T14:32:49","modified_gmt":"2020-02-26T19:32:49","slug":"4-lessons-starting-self-care-brand","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/4-lessons-starting-self-care-brand","title":{"rendered":"Four lessons on starting your own self-care brand"},"content":{"rendered":"\n

Wellness has bloomed into a <\/span>$3.7 trillion<\/span><\/a> industry, inspiring a new generation of female entrepreneurs. WeWork and <\/span>Girlboss<\/span><\/a> (which recently released its own <\/span>self-care checklist<\/span><\/a>) recently teamed up to bring together a panel of female founders working in the wellness space at a January 24 event at New York City’s <\/span>WeWork Bryant Park<\/span><\/a>.<\/span><\/p>\n\n\n\n

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The panel explored how entrepreneurs can be their best selves, whether they\u2019re just getting started or looking to expand.<\/span><\/p>\n\n\n\n

1. You don’t need to know everything<\/strong><\/h2>\n\n\n\n
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Sarah Larson, founder of <\/b>Y7 yoga studio<\/b><\/a>:<\/p>\n\n\n\n

My husband and I started Y7 as a pop-up. We both had full-time careers up until a few years ago. There was a lot of nervousness in me about leaving my job because I thought I didn\u2019t know enough. I wish someone had told me, \u201cIt\u2019s cool, you don\u2019t need to know every little detail.\u201d You can do this, you don\u2019t need a business school degree. It\u2019s believing in it and getting close to your client.<\/span><\/p>\n\n\n\n

2. It\u2019s OK to feel lost\u2014just ask for help<\/strong><\/b><\/h3>\n\n\n\n
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<\/p>\n\n\n\n

Cyndi Ramirez, founder of <\/b>Chillhouse<\/b><\/a>:<\/span><\/p>\n\n\n\n

I felt very lost, and still feel very lost. All these different hires I have to make soon are scary. Lean toward your network and reach out to someone who\u2019s been in your shoes in the past. I realized the power in asking for help more.<\/span><\/p>\n\n\n\n

3. Seek out mentors tactfully<\/strong><\/b><\/h3>\n\n\n\n
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<\/p>\n\n\n\n

Latham Thomas, founder of <\/b>Mama Glow<\/b><\/a>:<\/p>\n\n\n\n

Many of us get hundreds of contacts from people (looking for help and guidance). Put the effort in. Spell our name right, spell our business right. Show up to our events with smart questions, don\u2019t ask for coffee. None of us have the time to have tea with everyone. You\u2019re not the only one, so how do you make it that you\u2019re the only one we reach back out to? Think about what you can offer. <\/span><\/p>\n\n\n\n

Then, if people do invest in you, they want to see you shine. If you fall off the face of the earth because you got the advice you wanted, that doesn\u2019t bode well for the rest of the career. <\/span><\/p>\n\n\n\n

4. Follow the \u2018champagne moments\u2019<\/strong><\/b><\/span> <\/strong><\/h3>\n\n\n\n
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<\/p>\n\n\n\n

Dr. Emily Kiberd, founder of <\/b>Urban Wellness Clinic<\/b><\/a>:<\/p>\n\n\n\n

As a business owner, I really had to learn how to fight mediocrity. If it\u2019s not a \u201cHell, yes!\u201d that makes you want to jump out of bed in the morning, it\u2019s a \u201cNo.\u201d That person you interviewed, a potential project, a business partner, (will they lead you to) a champagne moment? Trying to beat mediocrity out of myself was a tough lesson I had to learn over the last 10 years.<\/span><\/p>\n\n\n\n

I suffer from paralysis by analysis. (To fight this,) I write my down how I want my day to feel. I text it to my best friend to keep me accountable. It gets me out of my head and helps me show up as my best self.   <\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

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Four female wellness and self-care entrepreneurs share valuable advice<\/p>\n","protected":false},"author":902,"featured_media":29642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[39218,39221],"class_list":["post-29629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nFour lessons on starting your own self-care brand<\/title>\n<meta name=\"description\" content=\"Wellness and self-care are now a $3.7 trillion industry. 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