{"id":29413,"date":"2018-01-03T09:44:38","date_gmt":"2018-01-03T14:44:38","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=29413"},"modified":"2020-02-26T14:25:40","modified_gmt":"2020-02-26T19:25:40","slug":"once-upon-a-leather-jacket-lauren-bienvenue-found-her-calling","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/once-upon-a-leather-jacket-lauren-bienvenue-found-her-calling","title":{"rendered":"Once upon a leather jacket, Laur\u00e9n Bienvenue found her calling"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">After working as a publicist for 10 years, Laur\u00e9n Bienvenue turned a critical eye on her career.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI was looking at my life, thinking, \u2018This can\u2019t be it,\u2019\u201d Bienvenue says. \u201cThis was not what I saw for myself.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The alarm bells were ringing. Bienvenue&nbsp;wanted a new life. So she grabbed a paintbrush and created one.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span style=\"font-weight: 400;\">I like the unexpected mix of a masculine piece with a feminine print.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Her company, <\/span><a href=\"https:\/\/onceuponalauren.com\/\"><span style=\"font-weight: 400;\">Once Upon a Laur\u00e9n<\/span><\/a><span style=\"font-weight: 400;\">, repurposes old leather jackets with hand-painted designs. Bienvenue brings out a specific personality in each one-of-a-kind creation, from a <\/span><i><span style=\"font-weight: 400;\"><em>Golden Girls<\/em><\/span><\/i><span style=\"font-weight: 400;\">-chic white blazer covered in palm leaves (it\u2019s a Sophia, to be exact) to a Foxy Brown-esque knee-length trench emblazoned with \u201cHustler.\u201d<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" height=\"300\" width=\"300\" decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Once-Upon-a-Lauren-painted-palm-leather-jacket.jpg?resize=300%2C300\" alt=\"Golden Girls inspired custom jacket\" class=\"wp-image-29417\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Bienvenue always identified as artsy. She discovered her current niche of leather painting when she spotted a jacket gathering dust in her closet and wanted to give it a new life. Then friends wanted them, and local businesses asked her to do pop-ups. She opened up an <\/span><a href=\"https:\/\/www.etsy.com\/shop\/onceuponalauren\"><span style=\"font-weight: 400;\">Etsy store<\/span><\/a><span style=\"font-weight: 400;\"> in 2017, quit her corporate job, and now runs the&nbsp;business out of her Jersey City home, creating a new jacket each day<\/span>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What surprised Bienvenue most about being an entrepreneur wasn\u2019t the work involved, but the mental roadblocks that arose.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThe hardest part is staying confident and making sure you\u2019re on track,\u201d she says. \u201cYou just have days where you\u2019re like, \u2018I\u2019m failing.\u2019\u201d The best salve for artistic insecurity? Asking successful creatives how they deal with the same issues on a daily basis. \u201cTo hear people you admire say that the best you can do is hit the middle ground of \u2018I\u2019m OK, I\u2019m not a complete loser\u2019 is the most helpful,\u201d she says.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" height=\"300\" width=\"300\" decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Once-Upon-a-Lauren-hustler-leather-trench.jpg?resize=300%2C300\" alt=\"Repurposed leather jacket\" class=\"wp-image-29418\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In her first year of owning her own busines<\/span><span style=\"font-weight: 400;\">s, Bienvenue has already found some smart hacks for finding her audience and standing out among all the other artists on Etsy. \u201cEtsy can get overwhelming, but they have such a good <\/span><a href=\"https:\/\/www.etsy.com\/seller-handbook\/category\/getting-found\"><span style=\"font-weight: 400;\">SEO search term program<\/span><\/a><span style=\"font-weight: 400;\">,\u201d she says. She used this to align her product with wedding search terms. Now her \u201cJust Married\u201d jackets make up 80 percent of her Etsy business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a one-woman operation, Bienvenue isn\u2019t worried about scaling. The <\/span><a href=\"https:\/\/www.wework.com\/creator\/creator-awards\/lets-hear-new-york-hometown-heroes-win-creator-awards\/?utm_source=wework&amp;utm_medium=referral&amp;utm_campaign=creator\"><span style=\"font-weight: 400;\">New York City Creator Awards<\/span><\/a><span style=\"font-weight: 400;\"> winner is focused instead on building her reputation as a leather painter and expanding into smaller leather accessories such as wallets and purses. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s fun to be in a business where you are yourself,\u201d she says. \u201cIt\u2019s with so much more confidence that I come in here and talk about what I stumbled on, but love.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The entrepreneur turned a project\u2014reviving an old leather jacket with a new painted design\u2014into a career<\/p>\n","protected":false},"author":902,"featured_media":34961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[502,39218,39221],"class_list":["post-29413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-creativity","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Once upon a leather jacket, Laur\u00e9n Bienvenue found her calling<\/title>\n<meta name=\"description\" content=\"Laur\u00e9n Bienvenue repurposes old leather jackets with hand-painted designs. 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