{"id":29241,"date":"2017-12-04T07:55:50","date_gmt":"2017-12-04T12:55:50","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=29241"},"modified":"2020-02-26T14:30:47","modified_gmt":"2020-02-26T19:30:47","slug":"4-ways-better-founder-creator-camp","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/4-ways-better-founder-creator-camp","title":{"rendered":"Four ways to be a better founder: takeaways from London Creator Camp"},"content":{"rendered":"\n

This past weekend, those who won big at the regional Creator Awards competitions in London<\/a>, Berlin<\/a>, Tel Aviv<\/a>, and New York<\/a>\u201447 finalists representing 34 companies\u2014gathered in London for a <\/span>Creator Camp<\/span><\/a> of their own. The intensive was chock-full of inspiring workshops, coaching, networking, pitching, and even a surprise ride on a vintage double-decker bus to visit the London Eye. The weekend was a boot camp for founders as well preparation for the next round of the competition\u2014global finals that will be held in New York City in January 2018.<\/span><\/p>\n\n\n\n

Here were four of the biggest takeaways from the weekend:<\/span><\/p>\n\n\n\n

Have a sense of what your values are as a company<\/strong><\/b><\/h2>\n\n\n\n

\u201cIt costs nothing to sit in a room and say, \u2018What are we going to stand for?\u2019\u201d said Rafe Offer, the cofounder and CEO of <\/span>Sofar Sounds<\/span><\/a>, a global community of artists and music lovers who come together to experience music in an intimate and respectful setting at a secret concert. Having served as the Global Marketing Director of Coca-Cola and Director of Global Marketing at The Walt Disney Company, Offer knows a thing or two about brand-building. His best advice for companies looking to build a strong brand on a budget: \u201cHave a sense of what your values are as a company. As a founder, it\u2019s important to show you\u2019re passionate and have a vision.\u201d <\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Be present and tuned in<\/strong><\/b><\/h2>\n\n\n\n

Mindfulness. Living in the moment. Being present. However you want to phrase it, it\u2019s much easier said than done, and is particularly important when pitching a business or product, says coach Ginny Radmall of Amplify<\/a>, which specializes in helping businesses of all sizes tell their stories. Most of the Creator Camp attendees already have experience pitching in front of a huge audience<\/span><\/a>\u2014but that doesn\u2019t mean it comes naturally. Her advice for preparing for a major presentation: \u201cWarm up your instrument. Get comfortable. And then let it go and be present and tuned in in the moment.\u201d<\/span><\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Answer the question behind the question<\/strong><\/b><\/h2>\n\n\n\n

When you get in front of a potential investor, it\u2019s tempting to take hard questions at face value and answer them immediately. But that\u2019s not always the best move, suggests Rahul Bhandari<\/a>, a growth expert working at the intersection of technology, entrepreneurship and investing. \u201cYou should always answer the question behind the question,\u201d he advised finalists during the session he led on how to handle the toughest critics. His recommendation for structuring an airtight pitch? The ability to answer the questions, “What?”, “So what?”, and “Now what?” \u201cInvestors want to know the risks and that you have a risk mitigation strategy,\u201d Bhandari says.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It\u2019s OK not to have all the answers<\/strong><\/b><\/h2>\n\n\n\n

As the founder of a company, you carry the weight of the world on your shoulders, especially in the early years. When you\u2019re starting out, you\u2019re the CEO, IT expert, social media manager, and HR team (to name a few) all rolled into one. With that pressure often comes the misconception that you have to be the one with all the answers, but that\u2019s not always the case. As Leni Zneimer, WeWork\u2019s General Manager of the UK and Ireland, pointed out in her session, there\u2019s never shame in seeking help. \u201cOur cofounder and CEO often talks about being a <\/span>student for life<\/span><\/a>,\u201d she said. \u201cThere\u2019s so much truth to that. There\u2019s power in community and in knowing that you\u2019re not alone. Asking questions doesn\u2019t mean you\u2019re showing weakness; it shows you\u2019re open to learning and improving.\u201d <\/span><\/p>\n\n\n\n

With the Creator Awards, WeWork is committing more than $20 million to innovative projects and the people behind them. This global competition is open to entrepreneurs, artists, startups, nonprofits\u2014anyone who embodies our mantra, \u201cCreate your life\u2019s work.\u201d Apply <\/em><\/span><\/i>here<\/em><\/span><\/i><\/a> for 2018.<\/em><\/span><\/i><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

This past weekend, those who won big at the regional Creator Awards competitions in London, Berlin, Tel Aviv, and New York\u201447 finalists representing 34 companies\u2014gathered in London for a Creator Camp of their own. The intensive was chock-full of inspiring workshops, coaching, networking, pitching, and even a surprise ride on a vintage double-decker bus to […]<\/p>\n","protected":false},"author":896,"featured_media":29249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[525,39218,39221],"class_list":["post-29241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","tag-personal-growth","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nFour ways to be a better founder: takeaways from London Creator Camp<\/title>\n<meta name=\"description\" content=\"This past weekend, those who won big at the regional Creator Awards competitions in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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