{"id":29229,"date":"2017-12-05T08:00:13","date_gmt":"2017-12-05T13:00:13","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=29229"},"modified":"2020-02-26T14:28:44","modified_gmt":"2020-02-26T19:28:44","slug":"oui-shave-karen-young-finds-sisterhood-female-founders","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders","title":{"rendered":"With Oui Shave, Karen Young finds a sisterhood of female founders"},"content":{"rendered":"\n

Next time you see someone in the subway lugging a bulky blue Ikea bag, they might be building their own beauty empire. That\u2019s how it was for Karen Young in the early days of her company, <\/span>Oui Shave<\/span><\/a>.<\/span><\/p>\n\n\n\n

\u201cI spent many days trucking my Ikea bag full of orders on the train and getting a lot of nasty stares,\u201d Young recalls.<\/span><\/p>\n\n\n\n

That was back in early 2016, when she was working full-time at her day job and pursuing her passion project: a line of shaving products designed to disrupt the status quo in razors marketed to women. <\/span><\/p>\n\n\n\n

\u201cWe\u2019re reimagining what the razor would look like if it was made with the best intentions for women,\u201d Young says. Manufacturers didn\u2019t understand why someone would make a new<\/span> kind of razor when so many were on the market already. To Young, the reason was simple: she wanted a product that wouldn\u2019t cause razor burn, ingrown hairs, or other unsightly shaving by-products. <\/span>Oui!<\/em><\/span><\/i><\/p>\n\n\n\n

\u201cThe experience many women had with shaving was that it was impacting their confidence,\u201d Young said. \u201cIt\u2019s embarrassing to show up with razor burn.\u201d <\/span><\/p>\n\n\n\n

She eventually found an interested manufacturer, in a small German town that has specialized in razors for many generations. She worked with them to produce a glamorous take on the safety razor. And yes, she made it gold. <\/span>Oui!<\/em><\/span><\/i><\/p>\n\n\n\n

Once she had a product, Young started to hustle, emailing hundreds of editors each night after work. One morning, she awoke to find a reply from Refinery29. After <\/span>a glowing write-up<\/span><\/a> a few weeks later, the Oui Shave orders started to pile in, just in time for the holidays. Cue the Ikea bag.<\/span><\/p>\n\n\n\n

Since then, Oui Shave\u2019s momentum hasn\u2019t waned. Young quit her job, hired two employees, and snagged a $180,000 prize at the <\/span>NYC Creator Awards<\/span><\/a>. Young, who bootstrapped her company from $1,500 to profitable, plans to pour the new influx of cash into improving the Oui Shave site. Like many other buzzy new products, Oui Shave is direct-to-consumer, so her site is critical to how she tells her brand\u2019s story to customers. So far, the beautiful imagery and luxe packaging have resonated with consumers. Well, that \u201c<\/span>and the fact that we\u2019re tired of using products that have been handed to us, and often made by men,\u201d Young says.<\/span><\/p>\n\n\n\n

Finding a new generation<\/h2>\n\n\n\n
\"Oui<\/figure><\/div>\n\n\n\n

Young first saw a safety razor in action as a little girl growing up in Guyana, South America.<\/span><\/p>\n\n\n\n

\u201cI was raised unconventionally by my grandmother and my three uncles,\u201d she says. \u201cIt was three men, a grandma, and a little lady.\u201d<\/span><\/p>\n\n\n\n

Many mornings, she had watched her uncles shaving with safety razors. With this image in the back of her mind, she first thought her customers would be women 35 to 45 who had seen their grandmothers or other older relatives using a similar product. Instead, her customers turned out to be mostly millennials, who saw the product as something new, something that hadn\u2019t been done before. \u201cThey\u2019re coming up in a time when there\u2019s more products targeted to them,\u201d Young says.<\/span><\/p>\n\n\n\n

Sisterhood of founders<\/b><\/h2>\n\n\n\n

Products serving these millennial women have popped up in recent years, including brands such as Lola, tampons made without synthetics, and Thinx, underwear that absorbs menstrual blood. Young says she feels a kinship with these women-centric, women-founded brands.<\/span><\/p>\n\n\n\n

\u201cRight now there\u2019s a movement happening around women,\u201d Young says. \u201cThere\u2019s a less rigid conversation happening around female products and the female body.\u201d<\/span><\/p>\n\n\n\n

There\u2019s a less rigid conversation happening around female products and the female body.<\/p><\/blockquote><\/figure>\n\n\n\n

Based in Brooklyn, Young has found a sisterhood with other female entrepreneurs, including Lauren Schulte, founder of the <\/span>Flex Company<\/span><\/a>. <\/span><\/p>\n\n\n\n

\u201c<\/span>Karen has deep expertise in new product development, and has been able to give us advice on that part of our business,\u201d Schulte says.<\/span> \u201c<\/span>I have experience raising a seed round of funding and have been able to help her think through her fundraising strategy.\u201d<\/span><\/p>\n\n\n\n

Funding roadblocks<\/b><\/h2>\n\n\n\n

While Young has received valuable advice and made her own way by bootstrapping and enlisting her friends and fianc\u00e9 to help mail hundreds of orders (with free pizza as payment), she says she\u2019s felt frustrated by the lack of funding options. <\/span><\/p>\n\n\n\n

\u201cThere are a lot of roadblocks there,\u201d she says. \u201cWe are considering going the venture capital route. To do that, we have to prove we\u2019re a billion-dollar exit. That\u2019s fine, and we can do that, but what\u2019s worrisome about raising venture capital is that it\u2019s not terribly friendly to female founders and black female founders. Many times women are creating products for an audience they know intimately. But quite often if you\u2019re talking to male investors, that\u2019s not something they really understand immediately.\u201d<\/span><\/p>\n\n\n\n

Women are creating products for an audience they know intimately. But quite often if you\u2019re talking to male investors, it\u2019s not something they understand immediately.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n

In her journey as a founder, Young has seen her idea go from Guyana to Brooklyn, then Brooklyn to Germany. Now she hopes that her razors can become an heirloom product, handed down, woman to woman. <\/span>Oui!<\/em><\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Next time you see someone in the subway lugging a bulky blue Ikea bag, they might be building their own beauty empire. That\u2019s how it was for Karen Young in the early days of her company, Oui Shave. \u201cI spent many days trucking my Ikea bag full of orders on the train and getting a […]<\/p>\n","protected":false},"author":902,"featured_media":34957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[39221,39218,513],"class_list":["post-29229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-entrepreneurs","tag-small-businesses","tag-innovation"],"acf":[],"yoast_head":"\nWith Oui Shave, Karen Young finds a sisterhood of female founders<\/title>\n<meta name=\"description\" content=\"Karen Young bootstrapped her beauty startup that makes razors for women to profitability. She's found her niche in millennial women and is looking to scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With Oui Shave, Karen Young finds a sisterhood of female founders\" \/>\n<meta property=\"og:description\" content=\"Karen Young bootstrapped her beauty startup that makes razors for women to profitability. She's found her niche in millennial women and is looking to scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T13:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-26T19:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1004\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bridget Riley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridget Riley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\"},\"author\":{\"name\":\"Bridget Riley\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/c384c65cb8453eff3289142e07e19f89\"},\"headline\":\"With Oui Shave, Karen Young finds a sisterhood of female founders\",\"datePublished\":\"2017-12-05T13:00:13+00:00\",\"dateModified\":\"2020-02-26T19:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\"},\"wordCount\":870,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004\",\"keywords\":[\"Entrepreneurs\",\"Small Businesses\",\"Innovation\"],\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\",\"name\":\"With Oui Shave, Karen Young finds a sisterhood of female founders\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004\",\"datePublished\":\"2017-12-05T13:00:13+00:00\",\"dateModified\":\"2020-02-26T19:28:44+00:00\",\"description\":\"Karen Young bootstrapped her beauty startup that makes razors for women to profitability. She's found her niche in millennial women and is looking to scale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004\",\"width\":2000,\"height\":1004,\"caption\":\"Photo by Katelyn Perry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"With Oui Shave, Karen Young finds a sisterhood of female founders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/c384c65cb8453eff3289142e07e19f89\",\"name\":\"Bridget Riley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c0ff8310b60d9605d40f6325714e152b0159e1a0652d50f1000a101fc51322?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c0ff8310b60d9605d40f6325714e152b0159e1a0652d50f1000a101fc51322?s=96&d=mm&r=g\",\"caption\":\"Bridget Riley\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/bridgetriley\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"With Oui Shave, Karen Young finds a sisterhood of female founders","description":"Karen Young bootstrapped her beauty startup that makes razors for women to profitability. She's found her niche in millennial women and is looking to scale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders","og_locale":"en_US","og_type":"article","og_title":"With Oui Shave, Karen Young finds a sisterhood of female founders","og_description":"Karen Young bootstrapped her beauty startup that makes razors for women to profitability. She's found her niche in millennial women and is looking to scale.","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders","og_site_name":"Ideas","article_published_time":"2017-12-05T13:00:13+00:00","article_modified_time":"2020-02-26T19:28:44+00:00","og_image":[{"width":2000,"height":1004,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004","type":"image\/jpeg"}],"author":"Bridget Riley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bridget Riley","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders"},"author":{"name":"Bridget Riley","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/c384c65cb8453eff3289142e07e19f89"},"headline":"With Oui Shave, Karen Young finds a sisterhood of female founders","datePublished":"2017-12-05T13:00:13+00:00","dateModified":"2020-02-26T19:28:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders"},"wordCount":870,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004","keywords":["Entrepreneurs","Small Businesses","Innovation"],"articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders","name":"With Oui Shave, Karen Young finds a sisterhood of female founders","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004","datePublished":"2017-12-05T13:00:13+00:00","dateModified":"2020-02-26T19:28:44+00:00","description":"Karen Young bootstrapped her beauty startup that makes razors for women to profitability. She's found her niche in millennial women and is looking to scale.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004","width":2000,"height":1004,"caption":"Photo by Katelyn Perry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/oui-shave-karen-young-finds-sisterhood-female-founders#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"With Oui Shave, Karen Young finds a sisterhood of female founders"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/c384c65cb8453eff3289142e07e19f89","name":"Bridget Riley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c0ff8310b60d9605d40f6325714e152b0159e1a0652d50f1000a101fc51322?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c0ff8310b60d9605d40f6325714e152b0159e1a0652d50f1000a101fc51322?s=96&d=mm&r=g","caption":"Bridget Riley"},"url":"https:\/\/www.wework.com\/ideas\/author\/bridgetriley"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/12\/Karen-Young-of-Oui-Shave-at-NYC-Creator-Awards-photo-by-Katelyn-Perry.jpg?fit=2000%2C1004","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/29229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/902"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=29229"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/29229\/revisions"}],"predecessor-version":[{"id":59049,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/29229\/revisions\/59049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/34957"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=29229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=29229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=29229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}