In the last decade, we\u2019ve all witnessed major industries give way to customer-centric startups focused on flexibility. <\/p>\n\n\n\n
Uber<\/a> entered the transportation market and helped patrons answer, \u201cWhy can\u2019t we order rides on-demand?\u201d <\/p>\n\n\n\n Airbnb<\/a> listened when they heard travelers say, \u201cWe want to live like locals, not like tourists.\u201d <\/p>\n\n\n\n And Netflix<\/a> quickly caught on that people don\u2019t really want to leave their homes just to grab a movie. <\/p>\n\n\n\n All three of these companies scaled massive businesses off of a single customer need. By listening to the market\u2019s demands, they came up with a solution that leveraged flexibility, agility, and speed to build a new normal in their industries. <\/p>\n\n\n\n While commercial real estate may not call to mind visions of innovation and quick change, WeWork<\/a> is reconstructing the traditional office experience by offering flexible office space. And it\u2019s by demand. <\/p>\n\n\n\n Since 2010, we\u2019ve worked with millions of professionals and thousands of businesses. Along the way, we\u2019ve learned that companies want a variety of workspaces rather than closed doors or cubes. They want room to grow and the opportunity to easily expand. They want flexible, shorter-term arrangements rather than strict, long-term office contracts. <\/p>\n\n\n\n Because running a business\u2014no matter the size\u2014can be challenging. It\u2019s difficult to predict growth or headcount. It\u2019s hard to know if and when your company will expand. And it\u2019s risky to lock into a traditional 10-year lease when you don\u2019t know what two years ahead looks like. <\/p>\n\n\n\n WeWork isn\u2019t alone in this shift. According to CBRE\u2019s research<\/a>, flexible space could account for 13% of the total U.S. office supply by 2030. Since 2010, flexible office supply has increased by more than 600% for an average annual growth rate of 26%.<\/p>\n\n\n\n With over 625 locations in 127 cities across 33 countries, WeWork alone accounts for 33% of flexible space and for 61% of the year-over-year supply growth. And with other operators like Spaces and Knotel both adding 1 million square feet in 2018, we don\u2019t see flexible office space demand or penetration slowing down anytime soon. <\/p>\n\n\n\n In fact, we see this model becoming the new norm. Like Uber<\/a> and Airbnb<\/a> have shifted the transportation and hospitality markets, we believe the demand for more flexible, customer-centric options will soon make WeWork\u2019s model ubiquitous across the commercial real estate market. And by offering creative deal structures based on our client\u2019s needs, we\u2019re prepared to handle the demand. <\/p>\n\n\n\n Interested in learning more? Give us a call at (646) 389-3922 or visit wework.com\/brokers<\/a> to become a WeWork broker partner today.<\/em><\/p>\n\n\nA new blueprint for better office space<\/strong><\/h2>\n\n\n\n
Flexibility is the future<\/strong><\/h2>\n\n\n\n