{"id":28296,"date":"2017-09-22T10:30:45","date_gmt":"2017-09-22T14:30:45","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=28296"},"modified":"2020-02-26T14:25:49","modified_gmt":"2020-02-26T19:25:49","slug":"gosafely-takes-fear-out-of-walk-home","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/gosafely-takes-fear-out-of-walk-home","title":{"rendered":"GoSafely takes the fear out of the walk home"},"content":{"rendered":"\n

Safety isn\u2019t a women\u2019s issue, says GoSafely<\/a> cofounder and CEO Annmarie Stockinger.<\/p>\n\n\n\n

After she was assaulted in her freshman year of college, Stockinger began developing a device that calls for help and notifies responders to your location, all without relying on Wi-Fi or Bluetooth.<\/p>\n\n\n\n

When looking at competitors\u2019 products, though, Stockinger noticed that most market exclusively to women.<\/p>\n\n\n\n

\u201cA lot of other companies really focus on women and call their product \u2018jewelry,\u2019\u201d she says. \u201cWhen I think of safety, I don\u2019t think of jewelry. I think of something sturdy and reliable.\u201d<\/p>\n\n\n\n

That\u2019s the idea behind the design of SafelyTags, which are sleek, solid, and keychain-ready.<\/p>\n\n\n\n

GoSafely has already won several competitions in its first year, including HackATL and WeWork\u2019s Creator Awards<\/a>. Stockinger and her cofounders Koby Schmetterling and Rahul Sane have used the $18,000 in prize money from WeWork to manufacture the first batch of SafelyTags. And to get the product into the hands of consumers for beta testing, the company is launching its first crowdfunding campaign<\/a> today.<\/p>\n\n\n\n

\u201cRight now, we\u2019re not in the market for investor capital,\u201d Stockinger says. \u201cWhile I am interested in having a company that can stay afloat, I want to help people. I\u2019m concerned that any funding we would receive might not align with that goal.\u201d<\/p>\n\n\n\n

A data nerd at heart, Stockinger analyzed her options and chose Indiegogo above all other platforms because she\u2019s seen hardware and social impact products raise more money there. They\u2019ve set a goal of $45,000, and plan on sending customers devices by February.<\/p>\n\n\n\n

GoSafely\u2019s tech is developing so fast, its patents can\u2019t keep up. The team filed their first provisional patent in March, but outgrew it by June and had to file another one. Stockinger, too, has outgrown her current circumstances. She just moved from Atlanta to Philadelphia to be closer to her cofounders and to manufacturers. Now she\u2019ll be based out of WeWork Northern Liberties<\/a> in Philadelphia.<\/p>\n\n\n\n

Looking forward, she remains focused on her original vision of creating a sense of safety for students and providing colleges with data about dangerous spots on their campuses.<\/p>\n\n\n\n

\u201cThe fact that we\u2019re college students helps us reach out to colleges,\u201d Stockinger says. \u201cI\u2019m not just talking about people who\u2019ve had experiences. Whatever you\u2019re worried about, here\u2019s this tool. Here\u2019s this opportunity to be part of a community of people who care about being safe.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Safety isn\u2019t a women\u2019s issue, says GoSafely cofounder and CEO Annmarie Stockinger. After she was assaulted in her freshman year of college, Stockinger began developing a device that calls for help and notifies responders to your location, all without relying on Wi-Fi or Bluetooth. When looking at competitors\u2019 products, though, Stockinger noticed that most market […]<\/p>\n","protected":false},"author":902,"featured_media":28347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[30177,39218,39221],"class_list":["post-28296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-creator","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nGoSafely takes the fear out of the walk home<\/title>\n<meta name=\"description\" content=\"Safety isn\u2019t a women\u2019s issue, says GoSafely cofounder and CEO Annmarie Stockinger.\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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