{"id":28154,"date":"2017-09-08T11:34:53","date_gmt":"2017-09-08T15:34:53","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=28154"},"modified":"2020-02-26T14:32:26","modified_gmt":"2020-02-26T19:32:26","slug":"augmented-reality-check-galit-ariel","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/augmented-reality-check-galit-ariel","title":{"rendered":"Augmented reality check with Galit Ariel"},"content":{"rendered":"\n

“I call myself a digital hippie,\u201d Galit Ariel says. \u201cMost people think that means I don\u2019t shave my armpits, but what it really means is that I’m someone who believes that the greatest purpose of tech is to serve humanity and create a better human experience.” <\/span><\/p>\n\n\n\n

To that end, the entrepreneur based at Amsterdam’s WeWork Metropool<\/a> founded <\/span>Wondarlands<\/span><\/a>, a strategic consultancy headquartered in Amsterdam that advises companies on the implementation of augmented reality (AR). Just recently, she was tapped by the Dutch Innovation House to speak at premier tech conference SXSW. <\/span><\/p>\n\n\n\n

You\u2019d think that her target audience would run the gamut of tech and social media giants like Apple, Facebook, or Snapchat (yup, that beautifying face filter is actually a mainstream application of AR). But interestingly enough, Ariel has applied her background in studying how people interact with brands, spaces, and technology to target advertising agencies instead. <\/span><\/p>\n\n\n\n

\u201cThese are the gatekeepers of pop culture,\u201d she says. \u201cThey are ultimately the ones responsible for creating meaningful engagement and hooking people into the products and messages they deliver.\u201d <\/span><\/p>\n\n\n\n

Take Pok\u00e9mon Go. It\u2019s a great use of AR and takes user experience to another level. \u201cBut there\u2019s no social or legal accountability,\u201d Ariel points out. \u201cPeople are invading private spaces, falling cliffs, drowning\u201d just because they gotta catch \u2019em all! <\/span><\/p>\n\n\n\n

And this is where Ariel steps in. She looks at the intersection of social demographics, economics, and culture, and advises clients to use AR as a platform for interaction, not disconnection. In the long run, she hopes brands will find new ways of incorporating AR into their products that benefit people both individually and collectively. She sums it up as \u201cmaking reality great again.\u201d<\/span><\/p>\n\n\n\n

Ariel delves further into this topic in her first book, <\/span>Augmenting Alice<\/em><\/span><\/a>, which launched in Europe already and comes out in the U.S. next month. And, of course, the book comes with an AR element to it: readers can download a partner app that brings the infographics and visuals to life.<\/span><\/p>\n\n\n\n

What about the future of AR? Will it eventually replace human interaction? Ariel says no. <\/span><\/p>\n\n\n\n

\u201cI trust humans and our cognition,\u201d she says. \u201cPeople want tech to elevate their reality, not replace it.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“I call myself a digital hippie,\u201d Galit Ariel says. \u201cMost people think that means I don\u2019t shave my armpits, but what it really means is that I’m someone who believes that the greatest purpose of tech is to serve humanity and create a better human experience.” To that end, the entrepreneur based at Amsterdam’s WeWork […]<\/p>\n","protected":false},"author":1629,"featured_media":28160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[513],"class_list":["post-28154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-innovation"],"acf":[],"yoast_head":"\nAugmented reality check with Galit Ariel<\/title>\n<meta name=\"description\" content=\"Galit Ariel founded Wondarlands, a strategic consultancy 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