{"id":28113,"date":"2017-08-30T15:06:36","date_gmt":"2017-08-30T19:06:36","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=28113"},"modified":"2020-02-26T14:27:55","modified_gmt":"2020-02-26T19:27:55","slug":"double-scoop-vice-cream-tastes-good-good","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good","title":{"rendered":"A double scoop: Vice Cream tastes good while doing good"},"content":{"rendered":"\n<p>\u201cMillennials want <em>real<\/em> ice cream,\u201d declares Dan Schorr, founder of Vice Cream. Schorr has built a brand that doesn\u2019t shy away from the fact that ice cream is unhealthy; it embraces it. Flavors such as \u201cChoc of Shame\u201d aren\u2019t gluten free or low-carb. Instead, they serve up \u201cunapologetic indulgence.\u201d This fall, Vice Cream will head to colleges as \u201cthe proud sponsor of the freshman 15.\u201d<\/p>\n\n\n\n<p>Going into its second year, Vice Cream is now sold in more than 3,000 grocery stores along the East Coast, from Maine to Florida. The company just signed with Publix, a major grocery store chain in the Southeast. The Vice Cream team, now four people, is based out of Baltimore and Boston, where the company got its start at <a href=\"https:\/\/www.wework.com\/buildings\/south-station--boston--MA\">WeWork South Station<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"334\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2017\/08\/Vice-Cream.jpg\" alt=\"\" class=\"wp-image-28118\"\/><\/figure><\/div>\n\n\n\n<p>But right as Vice Cream was getting its start, Schorr was faced with an unthinkable obstacle. \u201cI was two weeks into starting Vice Cream, was in the parking lot of Target, and was told over the phone I had lymphoma and 12 weeks to live,\u201d he says. The news came as a shock to the always healthy Schorr, who boasts a 4:17 mile and got his start in the food industry through brands such as PowerBar and Gatorade.<\/p>\n\n\n\n<p>Over the next few months, he endured rounds of treatment. After receiving a clean bill of health, Schorr set to work with even more conviction and added an extra scoop of good to the company. Working with the Dana Farber Cancer Institute via the program Nice Vice, Vice Cream helps brighten patients\u2019 days with cheeky words of encouragement and, of course, ice cream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMillennials want real ice cream,\u201d declares Dan Schorr, founder of Vice Cream. Schorr has built a brand that doesn\u2019t shy away from the fact that ice cream is unhealthy; it embraces it. Flavors such as \u201cChoc of Shame\u201d aren\u2019t gluten free or low-carb. Instead, they serve up \u201cunapologetic indulgence.\u201d This fall, Vice Cream will head [&hellip;]<\/p>\n","protected":false},"author":1198,"featured_media":28117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[39221,39218,512],"class_list":["post-28113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-entrepreneurs","tag-small-businesses","tag-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A double scoop: Vice Cream tastes good while doing good<\/title>\n<meta name=\"description\" content=\"An \u201cunapologetic indulgence,\u201d Vice Cream serves up an array of tempting flavors. 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It also works to improve the lives of people with cancer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-30T19:06:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-26T19:27:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/08\/Dan-Schorr-3-1.jpg?fit=3000%2C1565\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikki Pepper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikki Pepper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good\"},\"author\":{\"name\":\"Nikki Pepper\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/259912f6bdd8bf9de657ce23ff80bfcc\"},\"headline\":\"A double scoop: Vice Cream tastes good while doing good\",\"datePublished\":\"2017-08-30T19:06:36+00:00\",\"dateModified\":\"2020-02-26T19:27:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/08\/Dan-Schorr-3-1.jpg?fit=3000%2C1565\",\"keywords\":[\"Entrepreneurs\",\"Small Businesses\",\"Impact\"],\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good\",\"name\":\"A double scoop: Vice Cream tastes good while doing good\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/double-scoop-vice-cream-tastes-good-good#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/08\/Dan-Schorr-3-1.jpg?fit=3000%2C1565\",\"datePublished\":\"2017-08-30T19:06:36+00:00\",\"dateModified\":\"2020-02-26T19:27:55+00:00\",\"description\":\"An \u201cunapologetic indulgence,\u201d Vice Cream serves up an array of tempting flavors. 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