{"id":27700,"date":"2017-07-07T14:54:07","date_gmt":"2017-07-07T18:54:07","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=27700"},"modified":"2020-02-26T14:25:54","modified_gmt":"2020-02-26T19:25:54","slug":"winning-creator-awards-austin-company-gives-back-community","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community","title":{"rendered":"Winning at Creator Awards, Austin sisters give back to community"},"content":{"rendered":"\n

When entrepreneur Abianne Falla won $180,000 at the Creator Awards, she knew that her company was about grow at a pace she had only dreamed about.<\/p>\n\n\n\n

Falla is cofounder of CatSpring Yaupon<\/a>, which makes tea from a plant that grows wild throughout Texas. To satisfy the growing demand for her product, she realized she needed to get more people out in the field.<\/p>\n\n\n\n

\u201cThis award is going to make a difference almost immediately,\u201d she said. \u201cBy this time next week we\u2019re going to have more harvesters on the job.\u201d<\/p>\n\n\n\n

\"\"
Abianne Falla, who founded CatSpring Yaupon with her sister JennaDee Detro, says hiring women with a history of generational poverty helps the local community.<\/figcaption><\/figure>\n\n\n\n

And that means great things for the local economy. The people she hires to pick yaupon\u2014which is similar to yerba mate, a beverage popular throughout South America\u2014have been through the prison system. The company is committed to helping these people get back on their feet.<\/p>\n\n\n\n

\u201cEveryone deserves a life of dignity,\u201d says Falla. \u201cWe\u2019re not giving them a second chance, just decent employment options. For us, success is when everybody in our community benefits.\u201d<\/p>\n\n\n\n

Over the course of a year, WeWork will be giving out more than $20 million at a series of events taking place in cities spanning the globe. Falla was one of 18 winners at the most recent competition, held in Austin. The next event will take place in London in September, followed by Mexico City in October.<\/p>\n\n\n\n

Regional winners will have the opportunity to compete in the grand finale in New York City, which will be held in January 2018.<\/p>\n\n\n\n

Falla says the Creator Awards are a unique opportunity for a business like CatSpring Yaupon.<\/p>\n\n\n\n

\u201cThere aren\u2019t too many awards out there for companies like ours,\u201d says Falla. \u201cWe\u2019re not a new startup. We haven\u2019t created an app. We\u2019re people who want to makes things better for our community.\u201d<\/p>\n\n\n\n

Falla, who founded CatSpring Yaupon with her sister JennaDee Detro, says in the packing department she hires women with a history of generational poverty. She\u2019s already seen women breaking the cycle.<\/p>\n\n\n\n

All the harvesting and packaging for her company is done by hand, so Falla says there are plenty of opportunities for jobs as the company scales.<\/p>\n\n\n\n

\u201cWe\u2019ve already built the boat,\u201d says Falla. \u201cIt\u2019s time to turn up the engine and really get going.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

When entrepreneur Abianne Falla won $180,000 at the Creator Awards, she knew that her company was about grow at a pace she had only dreamed about. Falla is cofounder of CatSpring Yaupon, which makes tea from a plant that grows wild throughout Texas. To satisfy the growing demand for her product, she realized she needed […]<\/p>\n","protected":false},"author":895,"featured_media":27703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[30177,39218,39221],"class_list":["post-27700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-creator","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nWinning at Creator Awards, Austin sisters give back to community<\/title>\n<meta name=\"description\" content=\"When sisters Abianne Falla and JennaDee Detro founded CatSpring Yaupon, they wanted to make sure they helped their Texas community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning at Creator Awards, Austin sisters give back to community\" \/>\n<meta property=\"og:description\" content=\"When sisters Abianne Falla and JennaDee Detro founded CatSpring Yaupon, they wanted to make sure they helped their Texas community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-07T18:54:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-26T19:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"1729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Sullivan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Sullivan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\"},\"author\":{\"name\":\"Mark Sullivan\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11\"},\"headline\":\"Winning at Creator Awards, Austin sisters give back to community\",\"datePublished\":\"2017-07-07T18:54:07+00:00\",\"dateModified\":\"2020-02-26T19:25:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\"},\"wordCount\":408,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729\",\"keywords\":[\"Creator\",\"Small Businesses\",\"Entrepreneurs\"],\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\",\"name\":\"Winning at Creator Awards, Austin sisters give back to community\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729\",\"datePublished\":\"2017-07-07T18:54:07+00:00\",\"dateModified\":\"2020-02-26T19:25:54+00:00\",\"description\":\"When sisters Abianne Falla and JennaDee Detro founded CatSpring Yaupon, they wanted to make sure they helped their Texas community.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729\",\"width\":3107,\"height\":1729},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Winning at Creator Awards, Austin sisters give back to community\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11\",\"name\":\"Mark Sullivan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g\",\"caption\":\"Mark Sullivan\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/mark-sullivan\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Winning at Creator Awards, Austin sisters give back to community","description":"When sisters Abianne Falla and JennaDee Detro founded CatSpring Yaupon, they wanted to make sure they helped their Texas community.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community","og_locale":"en_US","og_type":"article","og_title":"Winning at Creator Awards, Austin sisters give back to community","og_description":"When sisters Abianne Falla and JennaDee Detro founded CatSpring Yaupon, they wanted to make sure they helped their Texas community.","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community","og_site_name":"Ideas","article_published_time":"2017-07-07T18:54:07+00:00","article_modified_time":"2020-02-26T19:25:54+00:00","og_image":[{"width":3107,"height":1729,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729","type":"image\/jpeg"}],"author":"Mark Sullivan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Sullivan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community"},"author":{"name":"Mark Sullivan","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11"},"headline":"Winning at Creator Awards, Austin sisters give back to community","datePublished":"2017-07-07T18:54:07+00:00","dateModified":"2020-02-26T19:25:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community"},"wordCount":408,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729","keywords":["Creator","Small Businesses","Entrepreneurs"],"articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community","name":"Winning at Creator Awards, Austin sisters give back to community","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729","datePublished":"2017-07-07T18:54:07+00:00","dateModified":"2020-02-26T19:25:54+00:00","description":"When sisters Abianne Falla and JennaDee Detro founded CatSpring Yaupon, they wanted to make sure they helped their Texas community.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729","width":3107,"height":1729},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/winning-creator-awards-austin-company-gives-back-community#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"Winning at Creator Awards, Austin sisters give back to community"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11","name":"Mark Sullivan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g","caption":"Mark Sullivan"},"url":"https:\/\/www.wework.com\/ideas\/author\/mark-sullivan"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2017\/07\/CatSpring-Yaupon.jpg?fit=3107%2C1729","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/27700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/895"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=27700"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/27700\/revisions"}],"predecessor-version":[{"id":60606,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/27700\/revisions\/60606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/27703"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=27700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=27700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=27700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}