{"id":27532,"date":"2022-02-17T13:00:00","date_gmt":"2022-02-17T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=27532"},"modified":"2022-09-29T15:54:29","modified_gmt":"2022-09-29T19:54:29","slug":"how-to-describe-your-company-culture","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/how-to-describe-your-company-culture","title":{"rendered":"How to describe your company culture"},"content":{"rendered":"\n\n\n<p>Your company\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-oatly-keeps-company-culture-alive-in-a-hybrid-world\">culture is its personality<\/a>. You might think about it this way: If your company were meeting someone for the first time, what impression would it give, and what would be the main things it would talk about?<\/p>\n\n\n\n<p>Being able to describe company culture is important because it can influence how you make decisions about <a href=\"https:\/\/www.wework.com\/ideas\/office-space-top-talent\">who you hire<\/a> and how you interact with other businesses and the general public. It\u2019s also important because it will give you a touchstone to refer back to when you\u2019re making crucial business decisions. Moreover, a <a href=\"https:\/\/www.wework.com\/ideas\/what-is-organizational-culture\">shared organizational culture <\/a>has become a major differentiator for <a href=\"https:\/\/www.wework.com\/ideas\/enterprise-companies-benefit-from-wework\">enterprise companies<\/a> in recent years.<\/p>\n\n\n\n<p>As your <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/five-things-your-business-needs-to-grow-in-2021\">company grows<\/a> and evolves, your company culture will likely change with it. Even so, it\u2019s important to have a sound sense of what you want your culture to be like from the start; this will help guide your vision as the company leader.<\/p>\n\n\n<div data-block_60e4652dd1b43 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#what-is-company-culture\" class=\"toc-block__link\">\r\n          What is company culture?\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 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href=\"#common-words-used-to-describe-a-company-culture\" class=\"toc-block__link\">\r\n          Common words used to describe a company culture\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#how-to-describe-your-company-culture\" class=\"toc-block__link\">\r\n          How to describe your company culture\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"what-is-company-culture\"class=\"wp-block-heading\"><strong>What is company culture?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/what-is-company-culture-and-why-its-important\">Company culture<\/a> refers to the set of values, ethics, and beliefs that define the day-to-day operations and atmosphere at an organization. It impacts everything from high-level business decisions to the vibe in the communal kitchen. Culture at an organization originates from <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/five-common-leadership-styles-and-how-to-find-your-own\">leadership<\/a>, but all levels within a company\u2014from hiring to setting employment policies to interacting within a physical space\u2014play a role in defining it.&nbsp;<\/p>\n\n\n\n<p>A vibrant and energetic <a href=\"https:\/\/www.wework.com\/solutions\/standard-office\">office space<\/a> can help your organization build a strong company culture, which is critical to the success of any business. Creating a space in which people want to work opens up creativity and innovation. For even more flexibility, <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> and <a href=\"https:\/\/www.wework.com\/solutions\/wework-on-demand\">WeWork On Demand<\/a> can provide your team with a space to meet, collaborate, and build the bonds critical to developing a culture that can attract new employees and inspire innovation.<\/p>\n\n\n\n<p>People do their best work when they feel like they\u2019re a part of a company with strong values. Defining and expressing those values is key. Here\u2019s how you can develop and describe your company culture.<\/p>\n\n\n\n<h2  id=\"common-words-used-to-describe-a-company-culture\"class=\"wp-block-heading\"><strong>Common words used to describe a company culture<\/strong><\/h2>\n\n\n\n<p>The following words are often used to positively describe a company culture:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Friendly: Shows that employees engage with one another in a positive way throughout the workday. Some other words that can be used to describe this type of culture include \u201cwarm,\u201d \u201csociable,\u201d or \u201camicable.\u201d<\/li><li>Challenging: Indicates that employees are encouraged to explore the full potential of their skill sets, and that <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/women-share-tips-on-thriving-in-the-workplace-at-this-time\">they\u2019re likely to grow<\/a> through the job experience. You can also use words like \u201cstretching,\u201d \u201cexacting,\u201d or \u201cresilient.\u201d<\/li><li>Motivating: Implies that the company is inspiring, and employees will feel compelled to work hard. You can also describe a motivating company culture by calling it \u201cexciting,\u201d \u201cactivating,\u201d or \u201cdriven.\u201d<\/li><li>Engaging: Suggests that employees will feel invested in their work because it speaks to their interests. You can also say the culture is \u201cenriching,\u201d \u201cstimulating,\u201d or \u201cenergizing.\u201d<\/li><li>Nurturing: Conveys that the company is invested in employees\u2019 growth and development. A culture like this can also be called \u201ccaring,\u201d \u201cfostering,\u201d or \u201csupportive.\u201d&nbsp;<\/li><li>Collaborative: Signifies that employees and teams will work well together cross-functionally to accomplish their goals. In addition to \u201ccollaborative,\u201d you can also say \u201cgroup-focused,\u201d \u201ccooperative,\u201d or \u201cunited.\u201d<\/li><li>Autonomous: Expresses that employees are trusted to have ownership over their work and that they have the individual power to improve results. Other terms you can use include \u201cindependent,\u201d \u201cindividualistic,\u201d or \u201cflexible.\u201d<\/li><\/ul>\n\n\n\n<p>These are just a few examples of words that companies use to describe their company culture. While you may gravitate toward a few, be sure to come up with some other, less common terms that are specific to your company. This will help your company stand out from the rest. But before you get to picking adjectives, you\u2019ll need to gain a better understanding of the elements that contribute to a company\u2019s overall culture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/09\/Web_72DPI-20190903_WeWork_CalleEloyGonzalo27_Madrid_011_v1.jpg\" alt=\"\" class=\"wp-image-66160\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/calle-eloy-gonzalo-27--madrid\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork Calle Eloy Gonzalo, 27<\/a> in Madrid.<\/figcaption><\/figure>\n\n\n\n<h2  id=\"how-to-describe-your-company-culture\"class=\"wp-block-heading\"><strong>How to describe your company culture<\/strong><\/h2>\n\n\n\n<p>A company\u2019s culture has several key elements. Consider the following when describing yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mission<\/strong><\/h3>\n\n\n\n<p>What does your company ultimately aim to accomplish? Do you want to bring innovation to the world, provide the best customer experience possible, or craft quality products that people can\u2019t stop talking about? Your <a href=\"https:\/\/www.wework.com\/ideas\/how-to-write-a-mission-statement\">mission statement<\/a> may be as short as a single sentence or as long as a paragraph or two, but it should be as succinct as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Values and ethics<\/strong><\/h3>\n\n\n\n<p>What do you believe in? The values and ethics that are dominant in your business will affect many aspects of everyday life in your workplace. Here are examples of the values that companies often prioritize:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Respect and fairness<\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/heres-why-trust-is-key-when-embracing-a-flexible-workplace\">Trust<\/a> and integrity<\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/the-hottest-companies-in-the-us-are-all-hiring-for-the-same-thing-grit-growth-mindset\">Growth mindset<\/a><\/li><li>Teamwork<\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/how-to-measure-employee-engagement\">Employee engagement<\/a> and opportunities for advancement<\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/qualities-of-a-good-manager\">Communication<\/a> and transparency<\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/celebrating-diversity-one-networking-event-at-a-time\">Diversity<\/a><\/li><li>Results<\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/how-to-find-work-life-balance-in-a-high-pressure-job\">Work-life balance<\/a><\/li><li><a href=\"https:\/\/www.wework.com\/ideas\/category\/future-impact\">Impact<\/a> on the world<\/li><\/ul>\n\n\n\n<p>Ethics might come into play when you\u2019re deciding which values are the most important to your company. For example, every business wants to see tangible results in the monthly balance sheets. You need to consider how far you\u2019re willing to go to see those results, however; if you cut corners with your products or services to save money, or you resort to underhanded techniques to beat out a competitor, your company\u2019s integrity is likely to suffer.<\/p>\n\n\n\n<p>Every policy you write for your company should relate back to the values you\u2019ve set. Think of values and ethics as your destination, and your policies as different routes that will get you where you want to go.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000045212\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20191113_WeWork_11-Ulitsa-Timura-Frunze-Moscow_001_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><a href=\"http:\/\/www.wework.com\/buildings\/ulitsa-timura-frunze-11--moscow\" data-type=\"URL\" data-id=\"wework.com\/buildings\/ulitsa-timura-frunze-11--moscow\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork Ulitsa Timura Frunze, 11<\/a> in Moscow.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Work environment<\/strong><\/h3>\n\n\n\n<p>Google is famous for its main office complex, which is basically a playground for adults. With nap pods, massage rooms, and free gourmet meals, it\u2019s a place most people <a href=\"https:\/\/www.wework.com\/ideas\/the-incredible-payoff-that-comes-from-risking-it-all-for-your-dream\">only dream of <\/a>working at. While you may have neither the desire nor the funds to imitate Google\u2019s work environment, you should give serious thought to how people feel when they are in your office.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/company-culture-workspace-talent\">D\u00e9cor can play<\/a> a big role. A lack of decoration can seem stark and prison-like. White walls, cookie-cutter furniture, and fluorescent tube lighting can all make employees feel like they\u2019re trapped. Consider adding elements to your office that promote a <a href=\"https:\/\/www.wework.com\/ideas\/workplace-energy\">happy, energetic environment<\/a>.&nbsp;<\/p>\n\n\n\n<p>Color psychology indicates that colors really can have an impact on mood, so research what different hues mean and incorporate them into your office. You can also pick out some artwork that will lighten the mood.<\/p>\n\n\n\n<p>The overall configuration of your office should also be taken into account. For example, if teamwork is one of your most treasured values, you\u2019re hurting yourself if your office is nothing but a series of cubicles that cut team members off from one another. You should consider <a href=\"https:\/\/www.wework.com\/ideas\/company-culture-workspace-talent\">switching to a space<\/a> that easily enables collaboration. WeWork <a href=\"https:\/\/www.wework.com\/info\/wework-on-demand\">On Demand<\/a> and WeWork <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">All Access<\/a> allow teams to work together in common areas and conference rooms designed for productivity, whenever they want. Also consider your company\u2019s employee website, if it has one. It\u2019s like a cyber-extension of your work environment. Does it do a good job of reflecting your new cultural values?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Interactions between team members<\/strong><\/h3>\n\n\n\n<p>Company culture might be at its most obvious when you\u2019re observing how your <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/slack-wework-all-access\">team members interact with one another<\/a>. Is there a continual, open flow of ideas, or do your employees tend to ignore one another or engage in mean-spirited competition?<\/p>\n\n\n\n<p>If you don\u2019t like what you see, you may have to adjust your company\u2019s culture guidelines to foster a better environment. Don\u2019t just say what needs to be done\u2014lead by example, and make opportunities for people to become more comfortable with one another. By embodying your ideal company culture and hosting social events for your team, you can create an atmosphere of <a href=\"https:\/\/www.wework.com\/ideas\/what-is-business-innovation\">innovation<\/a>, communication, and trust.<\/p>\n\n\n\n<h2  id=\"implementing-culture-at-work\"class=\"wp-block-heading\"><strong>Implementing culture at work<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve defined where your company culture is and where you want it to be, you can start crafting concrete policies and practices that are in line with your target culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Evangelize and measure your company culture<\/strong><\/h3>\n\n\n\n<p>Think about how to describe company culture to your existing team members. Write down what you want the culture to be, and prepare a presentation that will help you get your message across. Meeting with your team is your opportunity to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get their perspective on the current company culture. They may be aware of issues that you haven\u2019t even thought to address.<\/li><li>Gauge their reactions to the new culture that you\u2019re trying to cultivate.<\/li><li>Gather their ideas on how to improve company culture.<\/li><\/ul>\n\n\n\n<p>You can also set concrete goals as they relate to your culture. Some things, like trust and openness, are practically impossible to measure. However, you can send out quarterly <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/the-way-forward-for-offices-treat-employees-like-customers\">surveys to your employees<\/a> to see how they think the culture is progressing.<\/p>\n\n\n\n<p>Other goals are easier to measure. You might decide to remodel the office by the end of the year, start hosting a monthly social gathering for the team, or begin using new collaborative software to encourage team thinking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Find the right people<\/strong><\/h3>\n\n\n\n<p>More and more, businesses are putting increasing weight on <a href=\"https:\/\/www.wework.com\/ideas\/the-hottest-companies-in-the-us-are-all-hiring-for-the-same-thing-grit-growth-mindset\">soft skills <\/a>versus hard skills. You might be able to <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/new-employee-onboarding-guide-and-checklist\">train a person<\/a> to use a certain computer program, but it\u2019s much more difficult\u2014or even impossible, perhaps\u2014to get them to change their personality.<\/p>\n\n\n\n<p>Therefore, when you\u2019re <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/how-four-companies-use-wework-to-tap-into-local-talent\">looking for people to hire<\/a>, always strive to get a good grasp of their personal values, and imagine how they would interact with other people on your team. You might even interview a person multiple times; invite other team members along for the interviews so they can offer their opinions on your candidate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000045213\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/Print_300DPI-20190312-WeWork-515-N-State-Lifestyle-3_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/515-n-state--chicago--IL\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork 515 N State<\/a> in Chicago.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shift the company mindset<\/strong><\/h3>\n\n\n\n<p>Before you had a firm idea in mind about what you wanted your company culture to evolve into, you might have hired people who didn\u2019t display the attributes you most want in your employees. You don\u2019t necessarily have to let go of these talented people. You may be able to inspire positive changes in them by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Enthusiastically promoting new policies and practices that aim to adjust the company culture. Remember, enthusiasm is contagious.<\/li><li>Making it clear that you\u2019re willing to listen to feedback about changes from everyone, even people who were naysayers from the beginning.<\/li><li>Using concrete data to communicate just how important company culture is. A healthy culture can help with employee retention, productivity, reputation, and product quality. In fact, <a href=\"http:\/\/static1.1.sqspcdn.com\/static\/f\/1528810\/23319899\/1376576545493\/Medina+Elizabeth.pdf?token=DO19wB9P2Cc2QI0ac4saUWTPC%2FI%3D\">one study<\/a> from Columbia University showed that the likelihood of turnover in companies with a good culture is less than 14 percent. In companies with a poor culture, that percentage goes up to nearly 50 percent.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Take your company culture beyond the office<\/strong><\/h3>\n\n\n\n<p>Never forget that while most of the time your company\u2019s culture focuses on what happens within your company, it can have a huge impact on how others see your business. For example, an employee who left because of a negative culture might spread the word about their poor experience on review sites.<\/p>\n\n\n\n<p>More than that, though, a good culture can be a great tool for promoting your company. For example, if you give your employees paid time off to volunteer in the local community, word about your dedication to helping others will spread. You could even create a marketing campaign around the positive impact you\u2019re making.<\/p>\n\n\n\n<p>Describing your company\u2019s culture can be a tricky thing, and changing that culture so it benefits your business and your employees is even more of a challenge. A great culture starts with writing down what you want to achieve and ends with policies and practices that everyone on your team can get on board with.<\/p>\n\n\n\n<p><em>This article was originally published on July 16, 2017, and has been updated throughout by the editors.<\/em><\/p>\n\n\n\n<p><em>Samantha Pena is a former senior SEO strategist at <\/em><a href=\"https:\/\/www.conductor.com\/\"><em>Conductor, Inc.<\/em><\/a><em>, a technology company and partner for customer-first marketing.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>A company\u2019s mission, values, ethics, and environment all play into its culture<\/p>\n","protected":false},"author":900,"featured_media":3000053457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[43883,503,1487],"class_list":["post-27532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-hr","tag-culture","tag-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Words that can be used to describe your company&#039;s work culture | Ideas<\/title>\n<meta name=\"description\" content=\"Your company culture may define how you interact with employees, other businesses, and the public. 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