{"id":26950,"date":"2017-05-23T14:36:00","date_gmt":"2017-05-23T18:36:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=26950"},"modified":"2021-07-01T14:49:09","modified_gmt":"2021-07-01T18:49:09","slug":"how-to-write-an-email-to-an-investor","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-write-an-email-to-an-investor","title":{"rendered":"How to write an email to an investor"},"content":{"rendered":"\n<p>For startup founders, forging and maintaining connections with investors is essential for success. Whether you\u2019re sending cold emails or following up with interested investors, you need to know how to communicate effectively. 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h3 class=\"wp-block-heading\"><strong>What you shouldn\u2019t email investors<\/strong><\/h3>\n\n\n\n<p>When you connect with investors by email, take care to avoid a few substantial issues. Never email investors the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Lengthy introductions:<\/strong> Just like startup founders, investors are incredibly busy. They don\u2019t have time for overly long emails, and you can\u2019t rely on them to dissect long blocks of text to find the meat of your message. Instead of rambling, keep your email concise and straightforward.<\/li><li><strong>Irrelevant pitches:<\/strong> You\u2019re wasting your time and the investor\u2019s time if you don\u2019t do your homework. Know which investors would be a good fit for your company, and stop yourself from emailing investors who you know don\u2019t focus on your industry.<\/li><li><strong>Aggressive insults:<\/strong> As any of the colleagues in your shared office space can tell you, the startup world is a competitive place. Even if your startup has direct competitors, however, it\u2019s your responsibility to keep things cordial. Never email an investor with insults or complaints about rival startups. It makes you look unprofessional and won\u2019t win you any colleagues.<\/li><\/ul>\n\n\n\n<h2  id=\"the-nuts-and-bolts-of-emailing-investors\"class=\"wp-block-heading\"><strong>The nuts and bolts of emailing investors<\/strong><\/h2>\n\n\n\n<p>No matter how excited you are to connect with investors who seem ideal for your startup, resist the temptation to send a casual email. Follow these steps to send an email that gets the results you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do your research<\/strong><\/h3>\n\n\n\n<p>Never send a truly cold email. Instead, do your research and understand who you\u2019re pitching. Make sure you know more than just the basics of the fund. Identify the fund\u2019s main partners and try connecting with the junior partners instead. Junior partners tend to receive fewer pitches and have more time to consider new ventures, so they may be more open to your cold email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use a compelling subject line<\/strong><\/h3>\n\n\n\n<p>Your first email to an investor could be the only opportunity you\u2019ll ever have to get the fund\u2019s attention. That means you don\u2019t want to waste it by using an email subject line that\u2019s easy to ignore or one that could end up in the spam folder.<\/p>\n\n\n\n<p>If you\u2019re emailing for the first time, make that clear with a subject line like, \u201cIntroducing [Startup Name], [brief description].\u201d Keep the description to as few words as possible, since most email clients will cut off lengthy subject lines.<\/p>\n\n\n\n<p>If you\u2019re seeking funding for a later round, make that clear in the subject line, too. It can be as simple as mentioning your startup name and brief details of the funds you\u2019re raising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start with a concise introduction<\/strong><\/h3>\n\n\n\n<p>Start the email with a single-sentence introduction. It should concisely explain who you are and what your role is within the startup. There\u2019s no need to get more detailed in this initial message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Highlight the problem your startup solves<\/strong><\/h3>\n\n\n\n<p>Next, introduce your startup. Rather than delving into company history or other details that aren\u2019t pertinent, explain what your company does without devolving into jargon or buzzwords.<\/p>\n\n\n\n<p>Take this opportunity to highlight the main problem your company is striving to solve and include a short description of the product or service you\u2019re developing to solve it. Remember that your goal isn\u2019t to provide details. Instead, you want to offer a concise overview of your startup, with enough information to pique investors\u2019 interest. This should span three to four sentences at most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Explain how your startup provides value<\/strong><\/h3>\n\n\n\n<p>After discussing what your startup does and how you plan to do it, you need to explain how your startup provides value and how you\u2019ll make money. To make this key information as clear as possible, many startups opt to use bullet points to call out these particulars.<\/p>\n\n\n\n<p>Mention the growth potential of your market, the size of your company, the amount of funds you\u2019ve already raised, or the traction you\u2019ve already attained. If you\u2019ve already launched a product or secured the support of notable founders, be sure to share this information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>List your startup\u2019s credentials<\/strong><\/h3>\n\n\n\n<p>Most investors don\u2019t have time to read your startup\u2019s entire back story, but you should include a few brief details that illustrate why your company is worth the investment or why you know your industry so well. If you graduated from a top-tier university, or you\u2019ve already launched successful startups, this is the time to highlight how competent and driven you are.<\/p>\n\n\n\n<p>You might consider leaving this off for funding in later rounds, but it\u2019s important when you\u2019re seeking seed funding. After all, most investors want to support a dynamic team with stellar credentials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Provide a call to action<\/strong><\/h3>\n\n\n\n<p>A great investor email should always end with a call to action, but take care to keep it reasonable. Refrain from closing the email with a request for a major investment, and try a more subtle method for moving the relationship forward instead.<\/p>\n\n\n\n<p>For instance, ask to set up a brief call and provide a relatively specific time frame. If the investor is interested in your startup, request a 10-minute call the following week, and make it clear what you want to discuss. Remember that leaving the time frame too casual may mean that investors won\u2019t feel compelled to act right away, and asking for a meeting that\u2019s too time-consuming is guaranteed to put off busy investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Include a pitch deck<\/strong><\/h3>\n\n\n\n<p>Whether you have a warm introduction or you\u2019re sending a cold email, you want to give investors everything they need in order to carefully consider your ask. Always include a link to your pitch deck or attach it directly to the email.<\/p>\n\n\n\n<p>If your email gets investors interested, you don\u2019t want to waste their time by forcing them to ask you for more information or for a link to your pitch deck. Instead, make it easy and include everything they need in your initial email.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/how-small-businesses-can-turn-ai-disruption-into-an-advantage\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2912\" height=\"1624\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/Screenshot-2026-06-16-at-12.05.28-PM.png?resize=2912%2C1624\" class=\"related-articles-sticky__image\" alt=\"ideas\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/Screenshot-2026-06-16-at-12.05.28-PM.png?w=2912 2912w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/Screenshot-2026-06-16-at-12.05.28-PM.png?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/Screenshot-2026-06-16-at-12.05.28-PM.png?w=2048 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    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class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-study-scaling-a-frozen-fruit-empire-with-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"428\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Rectangle-12.png?resize=760%2C428\" class=\"related-articles-sticky__image\" alt=\"case study\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Rectangle-12.png?w=760 760w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Rectangle-12.png?w=400 400w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-study-scaling-a-frozen-fruit-empire-with-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Case Study: Scaling a Frozen Fruit Empire with WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a 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(max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The Real Cost of Office Space: A Budgeting Guide for Small Teams\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don\u2019t mislead<\/strong><\/h3>\n\n\n\n<p>As a general rule, investors are savvy businesspeople who know a thing or two about funding startups. They receive countless pitches, and they can spot fake data or deceptive information from a mile away. Never try to mislead investors, whether you\u2019re sending the first cold email, or you\u2019re providing the 10th monthly update. Always be prepared to offer evidence or provide proof.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Update investors<\/strong><\/h3>\n\n\n\n<p>After reaching seed stage, your work is far from over. You\u2019re going to need support from your investors for the long term, and you need to build trust along the way. Aside from meeting all of your objectives with flying colors, the best way to do this is to keep your investors updated on a monthly basis.<\/p>\n\n\n\n<p>Use a standardized format that highlights all the key points they need to know. Outline your top priorities for the month, summarize product updates, provide a brief financial update, and list your key performance indicators (KPIs). Limit substantial requests to one per email to keep things concise and to the point.<\/p>\n\n\n\n<p>Remember to maintain a standard frequency for investor updates, which means emailing them even when you don\u2019t have good news to share. You need investors to trust you, and they may have helpful advice or groundbreaking solutions to help you move forward.<\/p>\n\n\n\n<p>Whether you\u2019re sending your first or your fiftieth email to investors, make note of these tips. With these strategies, you can communicate effectively and build lucrative relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use these email tips to constructively communicate with investors<\/p>\n","protected":false},"author":899,"featured_media":3000015781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43910,43902],"tags":[39218,39221],"class_list":["post-26950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions","category-professional-development","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to write an email to an investor | Ideas by We<\/title>\n<meta name=\"description\" content=\"When you run a startup, you need to make connections with investors. 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