{"id":25919,"date":"2017-04-12T16:11:23","date_gmt":"2017-04-12T20:11:23","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=25919"},"modified":"2020-02-26T14:30:18","modified_gmt":"2020-02-26T19:30:18","slug":"future-work-offices-changing-better","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/future-work-offices-changing-better","title":{"rendered":"The future of work: Offices are changing, and for the better"},"content":{"rendered":"\n

Work as we know it is changing fast\u2014and in ways most people can\u2019t even imagine. It\u2019s not just that jobs are changing; it\u2019s also how<\/em> we work, where<\/em> we work, and how employers are adapting to these new rules.<\/p>\n\n\n\n

\u201cThe future of work is all about employee experience,\u201d says Jacob Morgan. The best-selling author, an authority on how the workplace is evolving, says employers need to change their approach if they want to attract and retain key talent.<\/p>\n\n\n\n

\u201cIt comes down to three things: giving employees physical workspaces they want, having up-to-date technology (the tools they need), and a culture they can celebrate,\u201d says the author of The Future of Work<\/em><\/a>. <\/em>His latest book on the topic, The Employee Experience Advantage<\/em><\/a>, was released in March.<\/p>\n\n\n\n

\"WeWork<\/figure>\n\n\n\n

The human connection <\/strong><\/h2>\n\n\n\n

A dynamic work environment shapes the whole employee experience. Morgan says the design of a space can greatly influence collaboration and productivity.<\/p>\n\n\n\n

\u201cIt\u2019s about having some open, some closed, some caf\u00e9-like environments, some isolation\u2014It\u2019s about giving employees a choice,\u201d he says. \u201cYou can\u2019t have a house with just a kitchen, and you can\u2019t have a work environment where we tell employees to do everything in one room.\u201d<\/p>\n\n\n\n

Founders at forward-thinking companies agree. At Austin-based Loom<\/a>, a work-for-equity platform that connects entrepreneurs with developers, founder Chase White gives employees a choice of workspaces.<\/p>\n\n\n\n

\u201cWe have a small warehouse space on the east side of Austin for private meetings, but a lot of the times it makes more sense to shake up our atmosphere,\u201d says White. \u201cWeWork Congress<\/a> gives us a good opportunity for happenstance run-ins, new inspiration\u2014having a flexible workspace helps us stay energized.\u201d<\/p>\n\n\n\n

White, who admits he loves the hustle and bustle of other creative people around him, says offices are changing because companies are changing.
\u201cThe top-down model is a thing of the past,\u201d White says. \u201cI think a space like WeWork promotes that, since everyone is working toward the same goal, and because of the way the space is structured, and we are in the same room, it leads to the best ideas and products.\u201d<\/p>\n\n\n\n

\"WeWork<\/figure>\n\n\n\n

Design for deep thinking<\/strong><\/h2>\n\n\n\n

One type of space that every office needs is one that fosters complete concentration. Many WeWork locations feature a quiet room that serves this purpose. The space at global headquarters in Chelsea features walls painted with trees and has hammocks for taking breaks.<\/p>\n\n\n\n

\u201cDeep work is what moves the needle,\u201d say Cal Newport, author of Deep Work<\/em><\/a>. \u201cAll in all, if you’re excellent at giving things intense concentration, this will act like a super power in the knowledge economy.\u201d<\/p>\n\n\n\n

Newport says in the future, people will need to be able to do specialized work to set them apart. That requires the ability to focus, which helps people quickly learn new things, enabling them to work faster and at a higher level.<\/p>\n\n\n\n

He says there is currently too much emphasis on quickly answering email or spending a good part of the day in meetings.<\/p>\n\n\n\n

\u201cI like to tell entrepreneurs that [that] kind of shallow work might keep you from going bankrupt, but it’s the deep work that will create the things that allows your company to grow,\u201d Newport says.<\/p>\n\n\n\n

Build the best place to work <\/strong><\/h2>\n\n\n\n

At the forefront of this movement, companies like Microsoft need space for a mobile, flexible workforce.<\/p>\n\n\n\n

Although Microsoft has a headquarters in New York City, Matt Donovan says that having employees work out of WeWork locations enabled more efficient opportunities for a sales team that fanned out over the region.<\/p>\n\n\n\n

\u201cWe started to see how WeWork\u2019s footprint across New York could add efficiency for employees meeting with customers and clients,\u201d says Donovan.<\/p>\n\n\n\n

The company gave 300 members of its sales staff access to all WeWork locations in Manhattan, Brooklyn, and Queens. It cuts down on transit time, giving them time to meet with more customers during the day.<\/p>\n\n\n\n

\u201cAnd we wanted to think about what would be the impact of feeding off the different energies of the members in the space: the insights into new businesses,\u201d he adds.<\/p>\n\n\n\n

A preliminary survey of Microsoft employees in New York found that 84 percent said access to WeWork makes them more productive during the workday.<\/p>\n\n\n\n

Doing good by leveraging technology <\/strong><\/h2>\n\n\n\n

Greg Donworth, cofounder of Philadelphia\u2019s WeGardn<\/a>, says WeWork is perfect for a startup company like his.<\/p>\n\n\n\n

WeGardn, which launches in mid-April, delivers local, organic produce in a way that is cost effective and environmentally sustainable. The member of WeWork 1010 N Hancock St<\/a> uses a predictive analytics platform to determine how much food to source.<\/p>\n\n\n\n

\u201cWe have a team that can forecast on a micro and macro level what you are going to order next week,\u201d says Donworth. \u201cOnly sourcing what we know is going to sell eliminates food waste\u2014so we don\u2019t have to mark up costs.\u201d<\/p>\n\n\n\n

Morgan says in the future, we\u2019ll see more businesses and work shaped by cutting-edge technology\u2014especially those companies that utilize artificial intelligence.<\/p>\n\n\n\n

\u201cI\u2019m 100 percent confident, this is truly where impact can be made,\u201d says Donworth.<\/p>\n\n\n\n

WeWork Valley Towers<\/em> in<\/em> San Jose is celebrating on April 20 with a launch party that will include the who’s who of Silicon Valley, as well as a few San Jose Sharks. The theme is pop art and Andy Warhol\u2019s<\/em> famous Factory studio, a nod to the colorful Valley Towers location. Look for augmented reality games from <\/em>REINVENT<\/u><\/em> and digital mapping from <\/em>Elevate<\/u><\/em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Work as we know it is changing fast\u2014and in ways most people can\u2019t even imagine. It\u2019s not just that jobs are changing; it\u2019s also how we work, where we work, and how employers are adapting to these new rules. \u201cThe future of work is all about employee experience,\u201d says Jacob Morgan. The best-selling author, an […]<\/p>\n","protected":false},"author":897,"featured_media":25922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[],"class_list":["post-25919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights"],"acf":[],"yoast_head":"\nThe future of work: Offices are changing, and for the better<\/title>\n<meta name=\"description\" content=\"Work as we know it is changing fast\u2014and in ways most people can\u2019t even imagine. 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