{"id":25535,"date":"2017-02-28T12:22:35","date_gmt":"2017-02-28T17:22:35","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=25535"},"modified":"2020-02-26T14:26:45","modified_gmt":"2020-02-26T19:26:45","slug":"harlem-evoking-opulent-era-heady-scents","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/harlem-evoking-opulent-era-heady-scents","title":{"rendered":"Evoking an opulent era with heady scents"},"content":{"rendered":"\n

One of Teri Johnson’s early childhood memories was traveling to St. Louis to see her glamorous aunt, who had once lived in Saudi Arabia.<\/p>\n\n\n\n

\u201cWhenever I would visit her, I would run into her boudoir and smell her perfumes from around the world,\u201d Johnson says. Her aunt, who traveled throughout the Middle East and Europe, had amassed \u201ca collection of hundreds of the most amazing fragrances.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Johnson, who would later go on to visit 66 countries as a travel and lifestyle presenter, began to collect her own perfumes.<\/p>\n\n\n\n

\u201cScent is our strongest sense and the one most tied to memory,\u201d Johnson says. \u201cIt can enhance a beautiful moment and remind us of our travels, a person, or a moment.\u201d<\/p>\n\n\n\n

Those memories stuck with Johnson, who eventually fell in love with, and settled in, Harlem. One day, while listening to jazz and making homemade candles in her kitchen, she got the idea to create the Harlem Candle Company<\/a>\u2014inspired by the neighborhood\u2019s rich cultural history. Her goal was to capture the essence of the Harlem Renaissance in the scent of a candle.<\/p>\n\n\n\n

\u201cWhen I first moved to Harlem, I didn’t know a lot about the period, how jazz was born and bred here, the art, the literature, the elegance and the nightlife,\u201d she says. \u201cI wanted to pay homage to what makes Harlem so special, people like Duke Ellington, and Billie Holiday, and the infamous Savoy Ballroom.\u201d<\/p>\n\n\n\n

She spent a year making over 1,000 candles in her kitchen, all the while researching how to transform her passion into a sustainable business. It all came together in 2014, when an award-wining chemist and fragrance maker helped her position the company as a luxury brand.<\/p>\n\n\n\n

\u201cI work with a perfume house, where there are a team of chemists who make the scents for the candles,\u201d says the member of WeWork 8 W 126th St<\/a> in Harlem. \u201cI am a fragrance designer, like a fashion designer who designs the clothes but does not sew them.\u201d<\/p>\n\n\n\n

What are her favorite candles? That changes by the day.<\/p>\n\n\n\n

\u201cRight now I’m pretty obsessed with ‘Josephine’ inspired by Josephine Baker,\u201d she says. \u201cBaker was one of the first famous African-American entertainers during that time to move to Paris. She had an opulent style. The scent\u2014amber, jasmine, some rose, bergamot, and vanilla\u2014is my interpretation of how I see her.\u201d<\/p>\n\n\n\n

And then there is what Johnson calls her \u201chappy candle,\u201d the Savoy.<\/p>\n\n\n\n

\u201cThe Savoy Ballroom was the first integrated night club in New York City, where people would go to dance and have fun during the depression,\u201d she explains. \u201cIt had a fun, carefree mood. When people light the candle, I want them to feel good and happy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

One of Teri Johnson’s early childhood memories was traveling to St. Louis to see her glamorous aunt, who had once lived in Saudi Arabia. \u201cWhenever I would visit her, I would run into her boudoir and smell her perfumes from around the world,\u201d Johnson says. Her aunt, who traveled throughout the Middle East and Europe, […]<\/p>\n","protected":false},"author":897,"featured_media":31545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[502,39218,39221],"class_list":["post-25535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-creativity","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nEvoking an opulent era with heady scents<\/title>\n<meta name=\"description\" content=\"Entrepreneur Teri Johnson's goal was to capture the essence of the Harlem Renaissance in the scent of a candle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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