{"id":25252,"date":"2017-01-30T16:02:36","date_gmt":"2017-01-30T21:02:36","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=25252"},"modified":"2020-04-03T16:13:27","modified_gmt":"2020-04-03T20:13:27","slug":"whether-youre-athlete-artist-youll-love-workout","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/whether-youre-athlete-artist-youll-love-workout","title":{"rendered":"Whether you\u2019re an athlete or an artist, you\u2019ll love this workout"},"content":{"rendered":"\n

What happens when a serial entrepreneur and an arts-loving personal trainer join forces? An innovative business and workout craze forms.<\/p>\n\n\n\n

Launched in 2016, H.I.I.P. Hype<\/a> is truly one-of-a-kind in its ability to make New Yorkers sweat mentally and physically. A play on \u201chigh-intensity interval training,\u201d H.I.I.P. Hype stands for \u201chigh-intensity interval painting,\u201d where participants switch off between exercising and painting every 60 seconds. (And yes, you do<\/em> get to take home your canvas afterward.)<\/p>\n\n\n\n

\"Whether<\/figure>\n\n\n\n

We spoke with the company\u2019s 26-year-old co-founder, Ashrant Bhartia, a WeWork West Broadway<\/a> member \u201cborn in New Delhi, India, but lucky enough to be raised in numerous cities around the world.\u201d<\/p>\n\n\n\n

Others have referred to you as a serial entrepreneur. When did you start identifying as an entrepreneur? <\/strong><\/p>\n\n\n\n

It was at a really young age, like probably in middle school. I got the whiff of wanting to be somebody who fixes a problem\u2014who has a solution to your need. I used to sell pencils and pens in middle school. I\u2019m not motivated by the money. I\u2019m motivated by just seeing people satisfied. That really gave me that kind of elation, and then from there, I\u2019ve been running with it.<\/p>\n\n\n\n

\"Whether<\/figure>\n\n\n\n

On the member network, your business comes up as <\/strong>Auster<\/strong><\/a>. Is that one of your other businesses?<\/strong><\/p>\n\n\n\n

Yes, it is. My family in India, part of their business is in tobacco, and I firmly oppose that industry. I decided if I am going to continue endorsing this product, it would be done right. So I created a brand, by the name of Auster, to figure out the problems that are in the vape industry and come up with creative solutions. And as a result, we now have this brand that collaborates with artists from all over. The worst thing to be doing, as a consumer, is be labeled as a one-dimensional person who only likes that one product. So we created something that draws upon music, art, culture, performance art, and brings about a more holistic reflection of today\u2019s generation.<\/p>\n\n\n\n

How did you and H.I.I.P. Hype co-founder <\/strong>Sayco Williams meet? <\/strong> <\/strong><\/p>\n\n\n\n

I basically serendipitously got paired with Sayco. I moved to the East Village. I wanted to get fit. I joined New York Sports Club and I was like, \u201cYou know what? Let me get a personal trainer\u2014expedite this process.\u201d I\u2019m not the best at keeping to routine and schedule when it comes to working out. Sayco by chance happened to be manning the phones. He said, \u201cAlright, I\u2019m available. Why don\u2019t you come down?\u201d I met him, and then we instantly hit it off. I just was sharing my stories about Auster and what I wanted to achieve with the brand, and I think he really respected that. Also, it lit a fire under him to be entrepreneurial, and find what you\u2019re really interested in, and go for it.<\/p>\n\n\n\n

\"Whether<\/figure>\n\n\n\n

We just started talking over the course of two months, and he had so many great ideas about what he wanted to do. I just felt that passion and that promise with him. It\u2019s almost like a one-man business because without Sayco, none of this would be possible. He was an artist to begin with, and then he decided to get really in shape and have the physique that he has right now. He became a personal trainer and always had artistic desire in him, but it was confined in the personal training community because it was hard making money as an artist. But I was like, \u201cWe have to leverage both of those attributes.\u201d I\u2019ve never met anybody who\u2019s so passionate about fitness and<\/em> about art. I trained with him every morning before work. And I was like, \u201cWow, how can we harness that energy and elation, or redirect it, like a self-reinforcing loop?\u201d<\/p>\n\n\n\n

It\u2019s pretty intimidating going to art class and sitting down with artists, painting with them. There\u2019s really no way a person today can get that experience elsewhere without having those intimidation factors of self-judgement and self-doubt. We want to eradicate all of that while at the same time stimulating and motivating them to continue working out. I was like, \u201cI need to get more motivated, and painting is something that I normally wouldn\u2019t think, but yeah\u2014I need to be a bit more creative. I need to distract myself.\u201d<\/p>\n\n\n\n

\"Whether<\/figure>\n\n\n\n

Do you paint whatever you want? Or does Sayco tell the whole class to paint something in particular?<\/strong><\/p>\n\n\n\n

Whatever we want. It\u2019s whatever we\u2019re feeling\u2014what\u2019s going through our heads. What I\u2019ve noticed about the class is most people either paint what they see in front of them, or people get really reflective about their own lives and paint in abstract ways what they\u2019re going through. There is some kind of therapeutic component, I\u2019ve noticed. You know how people say, \u201cOh, you should journal. You should meditate. You should do this. You should do that\u201d? And you want to do it, but it\u2019s just that layer of effort that\u2019s prevented you, even though you know you\u2019ll reap the benefits twentyfold.<\/p>\n\n\n\n

Having this fitness component to it is kind of like a conduit, like a Trojan horse, that can work either way. If you\u2019re not into painting or are intimidated by it, now you have this fitness component that will get you motivated. Or vice versa: You could be really into the art, but you\u2019re not that fit\u2014you can use the art as an excuse to get fit. Either way, you\u2019re going to leave that experience feeling tremendously connected with the mind and body.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

What happens when a serial entrepreneur and an arts-loving personal trainer join forces? An innovative business and workout craze forms. Launched in 2016, H.I.I.P. Hype is truly one-of-a-kind in its ability to make New Yorkers sweat mentally and physically. A play on \u201chigh-intensity interval training,\u201d H.I.I.P. Hype stands for \u201chigh-intensity interval painting,\u201d where participants switch […]<\/p>\n","protected":false},"author":893,"featured_media":25262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-25252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nWhether you\u2019re an athlete or an artist, you\u2019ll love this workout<\/title>\n<meta name=\"description\" content=\"What happens when a serial entrepreneur and an arts-loving personal trainer join forces? An innovative business and workout craze called H.I.I.P. 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