{"id":25138,"date":"2017-01-26T17:55:48","date_gmt":"2017-01-26T22:55:48","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=25138"},"modified":"2020-04-03T16:13:33","modified_gmt":"2020-04-03T20:13:33","slug":"marketer-goes-solo-creative-sisters-join-journey","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/marketer-goes-solo-creative-sisters-join-journey","title":{"rendered":"When a marketer goes solo, her creative sisters join the journey"},"content":{"rendered":"\n<p>Katy Osborn remembers the day she left her job. She was working at a pepper spray company in Chicago, leading the marketing efforts for a college safety program, when a tense conversation made her realized she and her boss had been \u201creally clashing a lot.\u201d<\/p>\n\n\n\n<p>\u201cWhen I would make decisions, I\u2019d always get some pushback from my boss,\u201d Osborn says. \u201cWe weren\u2019t seeing eye-to-eye on how we wanted to market the program. We both said, \u2018Maybe this isn\u2019t working.\u2019 In the back of my mind, I kept thinking I wanted to do something on my own.\u201d<\/p>\n\n\n\n<p>But before she could confidently take that leap of faith, she knew she needed her sisters.<\/p>\n\n\n\n<p>\u201cKnowing how creative and talented my sisters are, there was no way I could go off and do it on my own because I didn\u2019t have the technical skills,\u201d says Osborn, a <a href=\"https:\/\/www.wework.com\/buildings\/river-north--chicago--IL\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork River North<\/a> member. \u201cBut I knew I could drive the bus. It was important to get them on board and have their talent as part of it. It was about creating things we loved together.\u201d<\/p>\n\n\n\n<p>They started <a href=\"http:\/\/www.ameliastreetstudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amelia Street Studio<\/a>, a marketing and branding agency, naming it after the address of their childhood home in Akron, Ohio. Since they were little, Osborn and her two younger sisters embraced their creative sides as often as possible: sewing clothes for their dolls, making stage props, and putting on mock news shows\u2014called <em>Morning News at Night, <\/em>which were parodies of <em>Saturday Night Live\u2014<\/em>using their family\u2019s \u201cold-school VHS camera.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019d record on any blank VHS tapes in the house,\u201d Osborn recalls. \u201cSometimes we\u2019d record over our dad\u2019s baseball games, which he didn\u2019t appreciate.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2017\/01\/When-a-Marketer-Goes-Solo-Her-Creative-Sisters-Join-the-Journey3-800x571.jpg\" alt=\"When a Marketer Goes Solo, Her Creative Sisters Join the Journey3\" class=\"wp-image-25144\"\/><\/figure>\n\n\n\n<p>The middle sister, Jenny Alberti, went on to become a graphic designer, and the youngest, Andrea Alberti, became a videographer, working on indie films and major motion picture productions.<\/p>\n\n\n\n<p>When Osborn found herself out of a job, her sisters put their heads together to come up with a business plan.<\/p>\n\n\n\n<p>\u201cThe creative process was the most fun\u2014sitting around and brainstorming,\u201d Osborn says.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2017\/01\/When-a-Marketer-Goes-Solo-Her-Creative-Sisters-Join-the-Journey4-800x571.jpg\" alt=\"When a Marketer Goes Solo, Her Creative Sisters Join the Journey4\" class=\"wp-image-25145\"\/><\/figure>\n\n\n\n<p>And eventually, they found their first clients in the wedding space. They were inspired to start with Osborn\u2019s <a href=\"http:\/\/www.ameliastreetstudio.com\/katy-and-jeff-wedding.html\" target=\"_blank\" rel=\"noopener noreferrer\">own wedding video<\/a>. Then they started creating save the date invitations and videos for clients. Since then, they\u2019ve expanded their reach outside of this niche consumer market and taken on more business clients.<\/p>\n\n\n\n<p>\u201cWe like working with business owners who do something different,\u201d Osborn says. \u201cBe Leaf, a salad joint down in the Loop, is our favorite client to date. Becky worked at Sweetgreen in New York, and she loved the concept so much that she started a salad place in the Midwest. We found her through a friend, and we helped her brand and design the menu, the interior space, and the website. We got to do everything with her.\u201d<\/p>\n\n\n\n<p>They created a quirky <a href=\"http:\/\/www.beleafsalad.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">video vignette<\/a> for Be Leaf, ensuring that the salad website would stand apart from the rest.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2017\/01\/When-a-Marketer-Goes-Solo-Her-Creative-Sisters-Join-the-Journey5-800x571.jpg\" alt=\"When a Marketer Goes Solo, Her Creative Sisters Join the Journey5\" class=\"wp-image-25146\"\/><\/figure>\n\n\n\n<p>The sisters also have an <a href=\"https:\/\/www.etsy.com\/shop\/AmeliaStreetStudio\" target=\"_blank\" rel=\"noopener noreferrer\">Etsy shop<\/a>. They had a creative itch to make something handmade, so they started with linoleum stamps. Their online store has expanded to include greeting cards, tote bags, political buttons and pins, and more. They also design onesies for a vendor on Amazon, <a href=\"https:\/\/www.beefunnybaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bee Funny Baby<\/a>, who they met at WeWork. Osborn has a couple of favorite designss: <a href=\"https:\/\/www.beefunnybaby.com\/products\/sleep-sold-separately\" target=\"_blank\" rel=\"noopener noreferrer\">Brand New Baby<\/a> and <a href=\"https:\/\/www.beefunnybaby.com\/products\/my-favorite-color-is-no-pants-1\" target=\"_blank\" rel=\"noopener noreferrer\">My Favorite Color Is No Pants<\/a>.<\/p>\n\n\n\n<p>The sisters are inseparable whether in the workplace or at home. Now that Osborn has a newborn, they spend a lot of time working with their eldest sister at her place.<\/p>\n\n\n\n<p>\u201cWe have our own issues like any business partners,\u201d Osborn says. \u201cThe thing that\u2019s special is we trust each other 100 percent, and we can read each other\u2019s minds. It\u2019s a relationship that not many people understand, but one I do appreciate and cherish.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"https:\/\/www.prettyinstant.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pretty Instant<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katy Osborn remembers the day she left her job. She was working at a pepper spray company in Chicago, leading the marketing efforts for a college safety program, when a tense conversation made her realized she and her boss had been \u201creally clashing a lot.\u201d \u201cWhen I would make decisions, I\u2019d always get some pushback [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":25141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-25138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When a marketer goes solo, her creative sisters join the 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