{"id":24967,"date":"2017-01-11T17:38:50","date_gmt":"2017-01-11T22:38:50","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=24967"},"modified":"2020-04-03T16:13:58","modified_gmt":"2020-04-03T20:13:58","slug":"instead-social-network-harvard-friends-launch-social-university","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/instead-social-network-harvard-friends-launch-social-university","title":{"rendered":"Instead of a social network, Harvard friends launch a ‘social university’"},"content":{"rendered":"\n

When they started tossing around ideas for their first startup, Beri Meric and Philipp Triebel didn\u2019t hit on IVY<\/a> right away. In fact, they came up with several ideas\u2014a platform for connecting business school graduates, a members-only dating network\u2014before they got the idea for their \u201csocial university.\u201d<\/p>\n\n\n\n

There have been a lot of changes to their business plan since the friends graduated from Harvard Business School in 2010. But Meric prefers not to call it \u201cpivoting.\u201d<\/p>\n\n\n\n

\u201cMy philosophy is that a lot of people talk about pivoting,\u201d says Meric, \u201cbut what we\u2019re really talking about is that constant evolution to see what people are really wanting from your company.\u201d<\/p>\n\n\n\n

IVY, launched four years ago, seems to be exactly what its members are looking for. It has racked up more than 150,000 subscribers who get notifications about the wide variety of social events IVY throws in New York, Los Angeles, San Francisco, Chicago, Boston, Miami, and Washington, D.C.<\/p>\n\n\n\n

What type of events? Los Angeles members might join a private tour of the Museum of Contemporary Art, while those in Miami could try out their skills on the dance floor learning salsa. In the Windy City? Cheer on the Bulls. San Francisco? Hear the CEO of Levi\u2019s talk about reinventing an iconic brand. The most popular events are standing room only.<\/p>\n\n\n\n

\"Beri
IVY’s Beri Meric chats with Melanie Whelan of SoulCycle.<\/figcaption><\/figure>\n\n\n\n

\u201cWhen we launched in New York, we were doing about one event a month,\u201d says Meric. \u201cNow we\u2019re doing 20, sometimes closer to 30, in New York alone.\u201d<\/p>\n\n\n\n

It\u2019s all part of their idea that the city where you live also can be a place to \u201cmeet new people, engage with great ideas, and learn about things that really matter.\u201d<\/p>\n\n\n\n

\u201cIt\u2019s like a university, but for life,\u201d says Meric. \u201cEverything we do is designed to bring your city to life, to make your city into your campus.\u201d<\/p>\n\n\n\n

Meric says they never planned on organizing so many events, but the members made it clear that they enjoyed the opportunity to mix and mingle with other interesting people.<\/p>\n\n\n\n

\u201cThat\u2019s always been the case,\u201d says Meric. \u201cAbout 90 percent of what we do is because members say, \u2018Wouldn\u2019t it be awesome if we do this?\u2019\u201d<\/p>\n\n\n\n

\"Troy
Investor Troy Carter shares some tips with the crowd at an IVY event.<\/figcaption><\/figure>\n\n\n\n

Besides the more than 1,000 events it holds every year, IVY also sponsors frequent trips, such as a ski weekend in Aspen or an excursion to Iceland. Cuba has been so popular among members that it\u2019s come up on the list more than once.<\/p>\n\n\n\n

\u201cThey all come back best friends,\u201d Triebel says. \u201cThe biggest reason why we encourage these trips is because I made good friends in business school by traveling with them.\u201d<\/p>\n\n\n\n

There\u2019s also access to an online magazine, as well as other curated online content that aims to help members \u201clearn, grow, and unlock their potential.\u201d<\/p>\n\n\n\n

The company has big plans for the future. London is next on the list, followed by Hong Kong, Singapore, Tel Aviv, and Dubai. In 10 years, they hope to be in 50 different cities.<\/p>\n\n\n\n

Originally based in WeWork Soho West<\/a>, IVY has grown from a six-person operation in New York to a staff of 75 spread around the country. Triebel says that having staff in five different WeWork locations is a \u201cno-brainer.\u201d<\/p>\n\n\n\n

\u201cAt the core, we want to connect people and get them to collaborate on projects and start businesses together,\u201d says Triebel. \u201cWe get people to join our community and invest in each other\u2019s businesses.\u201d<\/p>\n\n\n\n

Additional reporting by Crystal Kang.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When they started tossing around ideas for their first startup, Beri Meric and Philipp Triebel didn\u2019t hit on IVY right away. In fact, they came up with several ideas\u2014a platform for connecting business school graduates, a members-only dating network\u2014before they got the idea for their \u201csocial university.\u201d There have been a lot of changes to […]<\/p>\n","protected":false},"author":895,"featured_media":24972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-24967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nInstead of a social network, Harvard friends launch a 'social university'<\/title>\n<meta name=\"description\" content=\"When they started tossing around ideas for their first startup, Beri Meric and Philipp Triebel didn\u2019t hit on\" 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