{"id":24375,"date":"2016-11-16T13:49:19","date_gmt":"2016-11-16T18:49:19","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=24375"},"modified":"2020-04-03T16:17:32","modified_gmt":"2020-04-03T20:17:32","slug":"mary-skerrett-koff-maps-future-one-lake-time","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/mary-skerrett-koff-maps-future-one-lake-time","title":{"rendered":"Mary Skerrett Koff maps out her future one lake at a time"},"content":{"rendered":"\n<p>Lakes bring peace, comfort, and a sense of home to Mary Skerrett Koff, an environmentalist and solopreneur. That\u2019s why the Idaho native went on an ambitious quest to find just the right map of her favorite lake in her hometown of Coeur d\u2019Alene.<\/p>\n\n\n\n<p>\u201cThe lake has always been home,\u201d says Koff of Lake Coeur d&#8217;Alene. \u201cI wanted a cool map of the lake to hang in my home in L.A. and couldn\u2019t find one. All the maps were laminated boat maps\u2014nothing artistic.\u201d<\/p>\n\n\n\n<p>Then one summer, she went back to Idaho and teamed up with a graphic designer friend to create a map of the lake with a decidedly vintage feel.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/11\/Mary-Skerrett-Koff-Maps-Out-Her-Future-One-Lake-at-a-Time2-800x571.jpg\" alt=\"mary-skerrett-koff-maps-out-her-future-one-lake-at-a-time2\" class=\"wp-image-24381\"\/><\/figure>\n\n\n\n<p>\u201cAnd I thought, \u2018I\u2019ll print out a couple hundred and shop them around town to retailers,\u2019\u201d Koff says. \u201cI had no idea what I was doing. I was selling to all the stores downtown, taking them to the main street. Retailers were really into it.\u201d<\/p>\n\n\n\n<p>After living in Los Angeles for 13 years, she moved to Portland and turned her side project into a full-time business, calling her startup <a href=\"http:\/\/www.lakebound.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lakebound<\/a>. The <a href=\"https:\/\/www.wework.com\/locations\/portland\/custom-house\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Custom House<\/a> member got her first licensing agreement with a company in Montana that printed the maps on wooden boards and the ends of wine barrels.<\/p>\n\n\n\n<p>Then the doors blew out last year when she opened an Etsy shop.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/11\/Mary-Skerrett-Koff-Maps-Out-Her-Future-One-Lake-at-a-Time3-800x571.jpg\" alt=\"mary-skerrett-koff-maps-out-her-future-one-lake-at-a-time3\" class=\"wp-image-24382\"\/><\/figure>\n\n\n\n<p>\u201cBusiness is really good,\u201d Koff says. \u201cWhat\u2019s exciting is having this gut feeling of \u2018I know there\u2019s something there. I know people are connected to places like I am.\u2019\u201d<\/p>\n\n\n\n<p>From Chesapeake Bay to the Oregon Coast and the Hawaiian Islands, Koff\u2019s favorite part about the maps isn\u2019t the artwork\u2014it\u2019s the market she\u2019s built around them. With 160 maps on <a href=\"https:\/\/www.etsy.com\/shop\/LakeboundShop\" target=\"_blank\" rel=\"noopener noreferrer\">her Etsy shop<\/a>, she\u2019s getting requests to do custom pieces left and right.<\/p>\n\n\n\n<p>The maps look retro and classic, inspired by the \u201cgolden era of the \u201950s,\u201d Koff says. The water is turquoise, the land is sand color, and the lettering is dark brown.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/11\/Mary-Skerrett-Koff-Maps-Out-Her-Future-One-Lake-at-a-Time4-800x571.jpg\" alt=\"mary-skerrett-koff-maps-out-her-future-one-lake-at-a-time4\" class=\"wp-image-24383\"\/><\/figure>\n\n\n\n<p>Whenever Koff sees maps out there that look similar to hers, she adopts this mindset that it isn\u2019t a bad thing, and \u201cit doesn\u2019t mean someone stole your business idea.\u201d<\/p>\n\n\n\n<p>\u201cIt just means you have a good idea,\u201d Koff says. \u201cFor every Pepsi, there\u2019s a Coke. And for every McDonald\u2019s, there\u2019s a Burger King. It means there\u2019s a growing market.\u201d<\/p>\n\n\n\n<p>Her next step is hiring people to take Lakebound\u2019s map designs to the next level.<\/p>\n\n\n\n<p>\u201cWhy I started at WeWork is I want to be around people who are creating, and building, and have ideas and thoughts I would never think of,\u201d Koff says. \u201cIt\u2019s so valuable to have community. You can\u2019t just fly solo forever\u2014it limits your growth.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.tompatrickbender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Bender<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lakes bring peace, comfort, and a sense of home to Mary Skerrett Koff, an environmentalist and solopreneur. That\u2019s why the Idaho native went on an ambitious quest to find just the right map of her favorite lake in her hometown of Coeur d\u2019Alene. \u201cThe lake has always been home,\u201d says Koff of Lake Coeur d&#8217;Alene. [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":24380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-24375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mary Skerrett Koff maps out her future one lake at a time<\/title>\n<meta name=\"description\" content=\"Lakes bring peace, comfort, and a sense of home to Mary Skerrett Koff. 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