{"id":24058,"date":"2016-10-31T11:21:28","date_gmt":"2016-10-31T15:21:28","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=24058"},"modified":"2020-04-03T16:08:27","modified_gmt":"2020-04-03T20:08:27","slug":"40-40-cathy-wood-turns-love-sports-career","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/40-40-cathy-wood-turns-love-sports-career","title":{"rendered":"40 over 40: Cathy Wood turns her love of sports into a career"},"content":{"rendered":"\n

From the age of 10, Cathy Wood was winning national diving competitions. \u201cSports were very much a part of my life,\u201d says Wood, a natural-born athlete who went on to represent Great Britain at the Ironman Triathlon. She even made a living from her passion, spending a decade covering sports and other topics for London\u2019s Daily Mail<\/em>. Then one day, a bicycle crash pulled her out of sports for good. \u201cI did injure my neck,\u201d she says. \u201cI was very lucky to not be paralyzed.\u201d<\/p>\n\n\n\n

Sometimes you have to take a step of faith. I\u2019m not doing what I thought I would, but actually, I love what I do and care greatly for the next generation of young people, because young people are our future.<\/p><\/blockquote><\/figure>\n\n\n\n

The accident meant some big changes in her life, including leaving the Daily Mail<\/em>. In 2014, she then launched a London-based social media agency called Matchstick Media<\/a>. Not surprisingly, several of her biggest clients\u2014British Athletics, England Hockey, and ParalympicsGB, to name a few\u2014are sports organizations. And her passion has been delivering social media workshops to young soccer players\u2014she\u2019s spoken to more than 1,000 players representing 59 different teams. With the help of a developer, she developed a platform called Athlete Angel<\/a> to help young people make smart choices about what they post online. The WeWork Paddington<\/a> member says she loves helping young athletes. \u201cOur values are around bringing the best out in people,\u201d she says. \u201cIt\u2019s about showing young people you can present yourself in a good light.\u201d<\/p>\n\n\n\n

Photos: Oscar May<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From the age of 10, Cathy Wood was winning national diving competitions. \u201cSports were very much a part of my life,\u201d says Wood, a natural-born athlete who went on to represent Great Britain at the Ironman Triathlon. She even made a living from her passion, spending a decade covering sports and other topics for London\u2019s Daily […]<\/p>\n","protected":false},"author":917,"featured_media":34883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-24058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\n40 over 40: Cathy Wood turns her love of sports into a career<\/title>\n<meta name=\"description\" content=\"Cathy Wood: "I love what I do and care greatly for the next generation of young people, because young people are our future.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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