{"id":23751,"date":"2016-10-13T10:34:15","date_gmt":"2016-10-13T14:34:15","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23751"},"modified":"2020-03-30T22:40:27","modified_gmt":"2020-03-31T02:40:27","slug":"40-40-leaving-corporate-life-behind-nancy-shenker-finds-niche","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/40-40-leaving-corporate-life-behind-nancy-shenker-finds-niche","title":{"rendered":"40 over 40: Leaving corporate life behind, Nancy A. Shenker finds her niche"},"content":{"rendered":"\n<p>When she started a career in publishing in the late 1970s, New Yorker Nancy A. Shenker found it hard not to be envious of friends who were investment bankers. They were living in luxurious apartments while she was trudging up the steps of a walk-up infested with roaches and mice. So she answered an ad in<em> The New York Times<\/em>, landing a job at Citibank and then moving up the ladder at a series of major&nbsp;companies. Thinking she was finally living the dream in the C-suite, she was surprised that it wasn\u2019t always fulfilling. \u201cRather than looking for another corporate job at 48,\u201d says Shenker, \u201cI jumped off the edge of a cliff and started my own consultancy firm.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Nancy-Shenker-2-800x571.jpg\" alt=\"\" class=\"wp-image-23731\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>I try to work out three days a week and walk to and from work. Exercising gives me an extra adrenaline rush every day. When people say \u2018You don\u2019t look 60,\u2019 I say, \u2018This is what 60 should look like if you take care of your body.\u2019<\/p><\/blockquote><\/figure>\n\n\n\n<p>When Shenker founded <a href=\"http:\/\/www.theonswitch.com\/\">theONswitch<\/a>, a marketing and branding firm, her friends \u201cthought I was nuts.\u201d They told her that companies weren\u2019t going to outsource their marketing departments, and if they did, it would be to well-established firms. But by focusing on smaller companies, she found her niche. \u201cI grew big really fast,\u201d she says. On top of running her own business, the 60-year-old <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/bryant-park\">WeWork 5th Avenue<\/a>&nbsp;member wrote a cheeky book for women entering the workforce called <em><a href=\"https:\/\/www.amazon.com\/Dont-Hook-Dude-Next-Cube\/dp\/0982755422\">Don\u2019t Hook Up With the Dude in the Next Cube<\/a><\/em>. Her latest venture is an online community for female entrepreneurs called <a href=\"http:\/\/sheboom.com\/\">sheBOOM<\/a>, which she says will launch this fall.<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.katelyn-perry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katelyn Perry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When she started a career in publishing in the late 1970s, New Yorker Nancy A. Shenker found it hard not to be envious of friends who were investment bankers. They were living in luxurious apartments while she was trudging up the steps of a walk-up infested with roaches and mice. So she answered an ad [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":23754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-23751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>40 over 40: Leaving corporate life behind, Nancy A. Shenker finds her niche<\/title>\n<meta name=\"description\" content=\"\u201cRather than looking for another corporate job at 48,\u201d says Nancy Shenker, \u201cI jumped off the edge of a cliff and started my own consultancy firm.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/40-40-leaving-corporate-life-behind-nancy-shenker-finds-niche\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"40 over 40: Leaving corporate life behind, Nancy A. Shenker finds her niche\" \/>\n<meta property=\"og:description\" content=\"\u201cRather than looking for another corporate job at 48,\u201d says Nancy Shenker, \u201cI jumped off the edge of a cliff and started my own consultancy firm.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/40-40-leaving-corporate-life-behind-nancy-shenker-finds-niche\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-13T14:34:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T02:40:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/10\/Nancy-Shenker.jpg?fit=2500%2C1668\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Crystal Kang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crystal Kang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/40-40-leaving-corporate-life-behind-nancy-shenker-finds-niche#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/40-40-leaving-corporate-life-behind-nancy-shenker-finds-niche\"},\"author\":{\"name\":\"Crystal Kang\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/d2c090dd24d88101e53994a222648a85\"},\"headline\":\"40 over 40: Leaving corporate life behind, Nancy A. 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