{"id":23567,"date":"2016-09-29T18:11:27","date_gmt":"2016-09-29T22:11:27","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23567"},"modified":"2020-04-03T16:08:38","modified_gmt":"2020-04-03T20:08:38","slug":"scotch-malt-whisky-society-whiskey-for-everyone","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/scotch-malt-whisky-society-whiskey-for-everyone","title":{"rendered":"The Scotch Malt Whisky Society\u2019s Amanda Victoria: &#8216;There\u2019s a whisky for everyone&#8217;"},"content":{"rendered":"\n<p><em>In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.&nbsp;<\/em><\/p>\n\n\n\n<p>There are many different types of monthly subscriptions\u2014makeup, fashion, even <a href=\"https:\/\/www.wework.com\/creator\/personal-profiles\/surprise-pet-strives-enhance-pet-pet-owners-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">treats for pets<\/a>\u2014but a whisky subscription, curated from the finest sources and then white-labeled to your unique tastes, <em>definitely<\/em> caught my attention. Add in a social component of meetups and magazines, and you&#8217;ve got a compelling combination. Read on to meet Amanda Victoria of <a href=\"https:\/\/www.smws.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Scotch Malt Whisky Society<\/a>. The communications director and <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/madison\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Madison<\/a> member talks about how the Society works and its 12 different flavor profiles, the art of appreciating fine whisky, and more.<\/p>\n\n\n\n<p><strong>Tell us a little bit about The Scotch Malt Whisky Society.<\/strong><\/p>\n\n\n\n<p>The Society was established in 1983 in Edinburgh, Scotland, and today has over 25,000 members worldwide across 18 countries. Essentially, SMWS started off as a very small group amongst friends that had similar passions for whisky, bought a cask together, sharing that expense (and enjoyment) amongst the group of friends.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/The-Scotch-Malt-Whisky-Society\u2019s-Amanda-Victoria-Says-\u2018There\u2019s-a-Whisky-for-Everyone\u20192-400x571.jpg\" alt=\"the-scotch-malt-whisky-societys-amanda-victoria-says-theres-a-whisky-for-everyone2\" class=\"wp-image-23574\"\/><\/figure><\/div>\n\n\n\n<p>We\u2019re not a typical whisky company, in that we are not a brand or distillery. We\u2019re a Society!&nbsp;We\u2019re also considered \u201cindependent bottlers.\u201d While occasionally there is a stigma associated with that classification, I like to think we are truly curators of Scotch whisky, choosing the best of the best cask offerings by utilizing an advanced tasting panel concept and a network of great relationships with distilleries throughout Scotland that go back decades. You won\u2019t meet many who haven\u2019t worked for The Scotch Malt Whisky Society for 5,10 years! We have great, invaluable relationships within the whisky community.<\/p>\n\n\n\n<p>Within the Society, we have something for beginners to whisky, to people who are aficionados and collectors seeking out rare casks. We run, on average, 100 to 250 bottles from one single cask; when a cask bottling is gone, it\u2019s gone forever. We don\u2019t have access to it anymore. For someone advanced in collecting Scotch whisky, the appeal is to collect these one-of-a-kind cask bottlings.<\/p>\n\n\n\n<p>For beginners who are new to whisky, who might only know that they like to share a drink amongst friends, the Society is very invitational. We\u2019ve categorized all our offerings under 12 \u201cflavor profiles.\u201d So instead of thinking of a brand you are loyal to, you can think of a taste you are loyal to. For example, I tend to like our classification of \u201cold and dignified\u201d quite a lot! For a beginner to whisky, you can let your tongue dictate your journey, going from fruity, to juicy, to mellow, to peaty, or smoky\u2014there\u2019s a whisky for everyone. Your palate will evolve and change over time, as will your preferences, and different occasions and times of day will call for different whiskies, as do food pairings. There\u2019s a sense of discovery to finding what you really like, and that\u2019s part of the adventure of becoming a Society member!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/The-Scotch-Malt-Whisky-Society\u2019s-Amanda-Victoria-Says-\u2018There\u2019s-a-Whisky-for-Everyone\u20193-400x571.jpg\" alt=\"the-scotch-malt-whisky-societys-amanda-victoria-says-theres-a-whisky-for-everyone3\" class=\"wp-image-23575\"\/><\/figure><\/div>\n\n\n\n<p><strong>You have meetups, a blog, and partner bars. There\u2019s a lot going on with the SMWS! How can people get involved?<\/strong><\/p>\n\n\n\n<p>By visiting <a href=\"http:\/\/www.smwsa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMWSA.com<\/a>, you can become a member very easily by following links to \u201cJoin the Society.\u201d By joining, you get a beautiful welcome package, inducting you into the Society. In the U.S., our club is small and very exclusive; this welcome package includes three \u201cwelcome whiskies\u201d which speak to our range and variety. We like to mix it up within the three offerings with something for everyone. From there, you can start the conversation with your palate and personal preferences. From your first sip of whisky, you\u2019ll gain invitations to tastings happening in your area as well as \u201cpartner bars\u201d\u2014 essentially like-minded bars we partner with that offer exclusive SMWS whiskies.<\/p>\n\n\n\n<p><strong>What are some of your favorite insider pieces of knowledge about whisky that people might not be aware of?<\/strong><\/p>\n\n\n\n<p>Let\u2019s go back to the 12 flavors profiles we offer within the Society\u2026There\u2019s a whisky to start your evening, a whisky to end your evening, different whiskies for different occasions or food pairings, whiskies that work really well with chocolate, but also whiskies that work really well with oysters and briny seafood! To have a whisky with salinity in it, a slight \u201csea breeze\u201d as I often refer to it when I detect it in the glass, I love that savory aspect personally very much. And although companies recommend whiskies to be enjoyed one way or another, at the SMWS, we find the best way to enjoy your whisky is how <em>you<\/em> want to enjoy it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.&nbsp; There are many different types of monthly subscriptions\u2014makeup, fashion, even treats for pets\u2014but a whisky subscription, curated from the finest sources and then white-labeled to your unique tastes, [&hellip;]<\/p>\n","protected":false},"author":918,"featured_media":23573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-23567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Scotch Malt Whisky Society\u2019s Amanda Victoria: &#039;There\u2019s a whisky for everyone&#039;<\/title>\n<meta name=\"description\" content=\"Amanda Victoria of The Scotch Malt Whisky Society talks about the society&#039;s 12 different flavor profiles and the art of appreciating fine whisky.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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