{"id":23431,"date":"2016-09-27T18:00:37","date_gmt":"2016-09-27T22:00:37","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23430"},"modified":"2020-03-30T22:42:42","modified_gmt":"2020-03-31T02:42:42","slug":"music-legend-shep-gordon-dont-stress-cannon-doesnt-work","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/music-legend-shep-gordon-dont-stress-cannon-doesnt-work","title":{"rendered":"Music legend Shep Gordon: \u2018Don\u2019t stress out if the cannon doesn\u2019t work\u2019"},"content":{"rendered":"\n<p>The legendary music industry insider Shep Gordon has been described as a \u201cone-man history of cool.\u201d The minute you meet him, you realize that they weren\u2019t talking about the velvet rope kind of cool, where only a select few are allowed to enter. He\u2019s the kind of chill guy who\u2019s incredibly generous with his time.<\/p>\n\n\n\n<p>Music manager Seth Kallen found this out when he nervously asked Gordon to meet him for a cup of coffee when he and his wife were visiting Hawaii. Gordon\u2019s two-word reply? \u201cAloha. Sure.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Music-Legend-Shep-Gordon-\u2018Don\u2019t-Stress-Out-If-the-Cannon-Doesn\u2019t-Work\u20197-800x571.jpg\" alt=\"music-legend-shep-gordon-dont-stress-out-if-the-cannon-doesnt-work7\" class=\"wp-image-23439\"\/><\/figure>\n\n\n\n<p>That eventually led to an invitation to Thanksgiving dinner at Gordon\u2019s house in Maui. The two have remained close to this day, so it makes sense that Kallen, founder of the artist management company <a href=\"http:\/\/www.thisfiction.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">This Fiction<\/a>, would interview Gordon for the release of his memoir <a href=\"https:\/\/www.amazon.com\/They-Call-Supermensch-Backstage-Rock-2019n-2019Roll-ebook\/dp\/B00MMFN8QY\" target=\"_blank\" rel=\"noopener noreferrer\"><em>They Call Me Supermensch<\/em><\/a>. They chatted a little about the book, and a lot about Gordon\u2019s life, at a stand-room-only event at <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/times-square\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Times Square<\/a>.<\/p>\n\n\n\n<p>Working as manager, agent, and producer for some of the biggest names in the entertainment industry\u2014think Blondie, Alice Cooper, and Teddy Pendergrass\u2014Gordon acknowledges that the music business is just that: a business. But he disagrees that it has to be a cutthroat environment.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Music-Legend-Shep-Gordon-\u2018Don\u2019t-Stress-Out-If-the-Cannon-Doesn\u2019t-Work\u20193-400x571.jpg\" alt=\"music-legend-shep-gordon-dont-stress-out-if-the-cannon-doesnt-work3\" class=\"wp-image-23435\"\/><\/figure><\/div>\n\n\n\n<p>Gordon had several pieces of advice for those starting out in the music business\u2014or any business, really.<\/p>\n\n\n\n<p><strong>Don\u2019t stress out if the cannon doesn\u2019t work.<\/strong> One of Gordon\u2019s earliest publicity stunts was shooting rocker Alice Cooper out of a cannon. Cooper was supposed to slip out through a trapdoor, have a dummy propelled through the air, and appear unscathed on the other side of the stage. The dummy only made it about a foot, ruining the trick. Gordon had to resort to plan B, then plan C. \u201cSo the cannon worked, the cannon didn\u2019t work\u2014it doesn\u2019t matter,\u201d says Gordon. \u201cI was a young man who didn\u2019t know what he was doing. I hadn\u2019t thought through all the consequences. You live and learn.\u201d<\/p>\n\n\n\n<p><strong>Push forward, even if the see-through clothes fog up.<\/strong> And then there was the time Gordon hit on the brilliant idea of having Cooper get arrested for wearing see-through clothes. They fogged up immediately, making them not at all risqu\u00e9. The cops wouldn\u2019t go along with the publicity stunt. \u201cAnyone who\u2019s been in a creative field understands rejection,\u201d says Gordon. \u201cIt\u2019s a business of rejecting. It\u2019s very rare that an artist isn\u2019t rejected hundreds of times before being accepted. I try to really encourage my artists to embrace the rejection. Every rejection is a step closer to acceptance.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Music-Legend-Shep-Gordon-\u2018Don\u2019t-Stress-Out-If-the-Cannon-Doesn\u2019t-Work\u20194-800x571.jpg\" alt=\"music-legend-shep-gordon-dont-stress-out-if-the-cannon-doesnt-work4\" class=\"wp-image-23436\"\/><\/figure>\n\n\n\n<p><strong>Treat people kindly, even the jerks.<\/strong> \u201cBeing around his holiness the Dalai Lama, I saw how he\u2019s always look at a person and sees the miracle first,\u201d says Gordon. \u201cYou can\u2019t change the jerks. You can\u2019t let the jerks win. But you can feel sorry for them and illuminate them along the way.\u201d<\/p>\n\n\n\n<p>Gordon says he realized early on in his decades-long career that he \u201cnever really had to hurt anybody to make a living.\u201d<\/p>\n\n\n\n<p>\u201cI stayed with clients for 20 or 30 years and never had a contract,\u201d says Gordon. \u201cThe most selfish thing is to be good to everybody. It pays you back.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.laurenkallen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The legendary music industry insider Shep Gordon has been described as a \u201cone-man history of cool.\u201d The minute you meet him, you realize that they weren\u2019t talking about the velvet rope kind of cool, where only a select few are allowed to enter. He\u2019s the kind of chill guy who\u2019s incredibly generous with his time. [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":23438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43901],"tags":[],"class_list":["post-23431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Music legend Shep Gordon: \u2018Don\u2019t stress out if the cannon doesn\u2019t work\u2019<\/title>\n<meta name=\"description\" content=\"This Fiction&#039;s Seth Kallen interviewed music legend Shep Gordon for the release of his memoir &#039;They Call Me Supermensch&#039; at WeWork Times Square.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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