{"id":23427,"date":"2016-09-27T18:47:27","date_gmt":"2016-09-27T22:47:27","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23427"},"modified":"2020-03-30T22:41:53","modified_gmt":"2020-03-31T02:41:53","slug":"open-business-4-entrepreneurs-transform-offices-showrooms","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/open-business-4-entrepreneurs-transform-offices-showrooms","title":{"rendered":"Open for business: Four entrepreneurs transform their offices into showrooms"},"content":{"rendered":"\n<p>Sali Christeson and Eleanor Turner have been eyeing a specific space at <a href=\"https:\/\/www.wework.com\/locations\/san-francisco\/soma\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork SOMA<\/a> for months. Just off the building\u2019s newly renovated lobby, it isn\u2019t your typical work environment. But they don\u2019t intend it to be typical.<\/p>\n\n\n\n<h2  id=\"corporate-showroom-design\"class=\"wp-block-heading\">Corporate showroom design<\/h2>\n\n\n\n<p>Christeson and Turner, who together founded <a href=\"https:\/\/argentwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Argent<\/a>, a San Francisco-based women\u2019s workwear company, gave up their previous space at <a href=\"https:\/\/www.wework.com\/locations\/san-francisco\/california-st\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork California St.<\/a>&nbsp;to take advantage of this sunny space that\u2019s clearly visible from the street. They\u2019ll use it for their office, of course. But they also envision turning it into a makeshift showroom.<\/p>\n\n\n\n<p>\u201cWe expect to get a lot of foot traffic,\u201d says Christeson, \u201cespecially those who don\u2019t normally get exposure to coworking spaces.\u201d<\/p>\n\n\n\n<p>The space will be open to the public, drawing in passersby by with cool window installations and racks holding the latest styles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Open-for-Business-4-Entrepreneurs-Transform-Their-Offices-into-Showrooms2-800x571.jpg\" alt=\"open-for-business-4-entrepreneurs-transform-their-offices-into-showrooms2\" class=\"wp-image-23445\"\/><\/figure>\n\n\n\n<p>\u201cWe\u2019ll be creative in the way we display things,\u201d says Turner. \u201cWe love to be playful with the old concept of office space\u2014maybe bring back the nostalgia from the old office environment like using cubicles.\u201d<\/p>\n\n\n\n<p>A growing number of WeWork members are utilizing their glass-walled offices as showrooms and bringing clients into a completely interactive and immersive retail experience.<\/p>\n\n\n\n<p>Take the fashion and lifestyle brand <a href=\"http:\/\/www.becken-usa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Becken<\/a>, which has a space in New York\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/meatpacking\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Meatpacking<\/a>. Laura Siegel, president of the company, chose the third-floor office near the elevators because it has a high level of visibility. Through the glass walls, people can view her most recent clothing collections hanging on portable racks above sturdy wooden shelving units. They\u2019re hoping to evoke a sense of accessibility and comfort, says Siegel.<\/p>\n\n\n\n<p>\u201cOur building is one of the smallest, which we like for its intimacy and warmth,\u201d says Siegel. \u201cPeople love to come by to touch and feel the collection. In fact, we&#8217;re hoping to expand into the space next to us so our collection is even more visible when you step off the elevator.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Open-for-Business-4-Entrepreneurs-Transform-Their-Offices-into-Showrooms3.jpg\" alt=\"open-for-business-4-entrepreneurs-transform-their-offices-into-showrooms3\" class=\"wp-image-23446\"\/><\/figure><\/div>\n\n\n\n<p>Siegel doesn\u2019t plan on stopping there. In the future, she wants to set up showrooms in other WeWork office spaces as she expands her line of clothing and network of business contacts.<\/p>\n\n\n\n<p>Another WeWork member who proudly refashioned her office into a showroom is <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/williamsburg\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Williamsburg<\/a> member Olivia White. She says her company, <a href=\"https:\/\/41winks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">41 Winks<\/a>, uses its products\u2014colorful, patterned throw blankets and other items\u2014to jazz up the mood. Visitors often come in and touch the fabrics and even drape it over themselves.<\/p>\n\n\n\n<p>\u201cWorking at our desk wrapped in our cozy blankets has definitely been a topic of conversation,\u201d says White, the company\u2019s CEO and creative director. \u201cSome have purchased our blankets as a result of stopping by our office, and others have been inspired to bring their own from home to create a comfy home at the office.\u201d<\/p>\n\n\n\n<p>In years past, 41 Winks has utilized common areas in <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/west-broadway\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork West Broadway<\/a> as extensions of their showroom at holiday markets and trunk shows.<\/p>\n\n\n\n<p>\u201cGetting to witness potential customers feel the quality of our product and see the exact, vibrant colors in person was well worth it,\u201d says White. \u201cIt\u2019s certainly something we&#8217;re looking to do again.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Open-for-Business-4-Entrepreneurs-Transform-Their-Offices-into-Showrooms4-800x571.jpg\" alt=\"open-for-business-4-entrepreneurs-transform-their-offices-into-showrooms4\" class=\"wp-image-23447\"\/><\/figure>\n\n\n\n<p>Other WeWork members intentionally give their space a welcoming atmosphere. <a href=\"http:\/\/www.semihandmadedoors.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Semihandmade<\/a>, a Los Angeles-based custom furniture maker with WeWork offices in <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/brooklyn-heights\" target=\"_blank\" rel=\"noopener noreferrer\">Brooklyn Heights<\/a>, <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/times-square\" target=\"_blank\" rel=\"noopener noreferrer\">Times Square<\/a>, and <a href=\"https:\/\/www.wework.com\/locations\/chicago\/grant-park\" target=\"_blank\" rel=\"noopener noreferrer\">Grant Park<\/a>, lets other members use their showroom space to relax and hold meetings when it\u2019s not otherwise occupied.<\/p>\n\n\n\n<p>\u201cWe&#8217;re making new and well-connected friends every day,\u201d says John McDonald, CEO of Semihandmade, who&nbsp;expanded his business to <a href=\"https:\/\/www.wework.com\/locations\/los-angeles\/pasadena\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Pasadena<\/a> this summer. \u201cPart of how we&#8217;re able to do that is by having our spaces feel more like a lounge than an office.&nbsp;We also keep them permanently unlocked for other members to relax in or use for meetings whenever we&#8217;re not there.\u201d<\/p>\n\n\n\n<p>McDonald says he plans to upgrade to a bigger space in Pasadena and move into <a href=\"https:\/\/www.wework.com\/l\/sf-bay-area--CA\">WeWork office spaces in San Francisco<\/a> and Seattle by the end of the year.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Open-for-Business-4-Entrepreneurs-Transform-Their-Offices-into-Showrooms5-800x571.jpg\" alt=\"open-for-business-4-entrepreneurs-transform-their-offices-into-showrooms5\" class=\"wp-image-23448\"\/><\/figure>\n\n\n\n<p>With endless ways to transform an office into a showroom, WeWork\u2019s members continue to find innovative ways to design their space.<\/p>\n\n\n\n<p>\u201cWe want to look at ways we can make this pop-up office hybrid flexible and work in different types of spaces,\u201d Christeson says. \u201cWe\u2019re paying attention to see if any traffic will convert to WeWork memberships, which will add value to everyone who touches it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sali Christeson and Eleanor Turner have been eyeing a specific space at WeWork SOMA for months. Just off the building\u2019s newly renovated lobby, it isn\u2019t your typical work environment. But they don\u2019t intend it to be typical. Corporate showroom design Christeson and Turner, who together founded Argent, a San Francisco-based women\u2019s workwear company, gave up [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":23444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-23427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Make A Showroom | Ideas by We<\/title>\n<meta name=\"description\" content=\"WeWork members are utilizing their glass-walled offices as showrooms, bringing clients into a completely interactive and immersive 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