{"id":23365,"date":"2016-09-22T14:35:50","date_gmt":"2016-09-22T18:35:50","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23365"},"modified":"2020-03-30T22:42:57","modified_gmt":"2020-03-31T02:42:57","slug":"expert-advice-jason-kennedys-3-tips-business-plan-investors-will-love","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/expert-advice-jason-kennedys-3-tips-business-plan-investors-will-love","title":{"rendered":"Expert Advice: Jason Kennedy\u2019s three tips for a business plan investors will love"},"content":{"rendered":"\n<p>A business plan isn\u2019t just a tool for wooing investors, says Jason Kennedy, marketing director at <a href=\"http:\/\/earlygrowthfinancialservices.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Early Growth Financial Services<\/a>. It\u2019s also the roadmap for guiding you through the rugged terrain every new company must cross.<\/p>\n\n\n\n<p>Kennedy, who started out in tech, worked in 3D modeling, and spent time in the music industry, defines a business plan as \u201cyour company\u2019s story in numbers.\u201d With experience project managing, researching, analyzing, and marketing, he shares three tips on creating a business plan that investors will love.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Jason-Kennedy-headshot1-400x571.jpg\" alt=\"jason-kennedy-headshot1\" class=\"wp-image-23367\"\/><\/figure><\/div>\n\n\n\n<p><strong>Make your timeline clear. <\/strong>Make it clear to potential investors what you\u2019re after. What are you looking to achieve over the next two or three years? \u201cCap the timeframe at three years because it\u2019s hard to predict beyond a couple of years, especially if you\u2019re a startup seeking funding that has potential for rocket ship growth,\u201d the <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/dumbo-heights\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Dumbo Heights<\/a> member&nbsp;says. \u201cFor years two and three, begin projecting on a quarterly basis. That allows flexibility to reforecast as you progress through your first year.\u201d<\/p>\n\n\n\n<p><strong>Know your key objectives. <\/strong>What will you do with the money? Investors will ask how much funding you need, what it will be used for, and how it will be spent throughout the course of your timeline. \u201cEntrepreneurs need to be able to call this up by memory and justify why these are the key objectives,\u201d Kennedy says. Run through the exercise of asking yourself each of these questions, and answer each question on your own first, he says. \u201cYour more sophisticated investors will hit you with as many of these questions as much as possible. The hope is getting to all these milestones at some point down the road,\u201d Kennedy says.\u201d<\/p>\n\n\n\n<p><strong>Research your market. <\/strong>\u201cYou can start talking about the target market you\u2019re after versus the overall market,\u201d Kennedy says. Take the real estate market, for example. \u201cWhat\u2019s the market for entrepreneurs that need space? How much of the market can be captured in year one? And extrapolate that out into year two and three, and see how much percent of the market would be captured.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business plan isn\u2019t just a tool for wooing investors, says Jason Kennedy, marketing director at Early Growth Financial Services. It\u2019s also the roadmap for guiding you through the rugged terrain every new company must cross. Kennedy, who started out in tech, worked in 3D modeling, and spent time in the music industry, defines a [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":23370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-23365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Advice: Jason Kennedy\u2019s three tips for a business plan investors will love<\/title>\n<meta name=\"description\" content=\"With experience project managing, researching, marketing, and more, Jason Kennedy shares three tips on creating a business plan that investors 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