{"id":23275,"date":"2016-09-16T17:10:31","date_gmt":"2016-09-16T21:10:31","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23275"},"modified":"2020-04-03T16:19:46","modified_gmt":"2020-04-03T20:19:46","slug":"3-nonprofit-friends-join-forces-shine","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/3-nonprofit-friends-join-forces-shine","title":{"rendered":"Three nonprofit friends join forces to shine"},"content":{"rendered":"\n<p>Working late into the night at the same nonprofit organization, Marah Lidey and Naomi Hirabayashi soon became close friends, making happy hour plans and confiding in each other about matters that others might find delicate or overly personal\u2014from credit scores, to how to ask for a raise, to the struggle with \u201chow to not suppress my personality, which I like,\u201d says Hirabayashi, \u201cbut also be taken seriously and not be seen as bubbly and young.\u201d<\/p>\n\n\n\n<p>\u201cWe gave each other really tactical advice that also wasn\u2019t cheesy, and it felt very empathetic,\u201d says Lidey. \u201cThere wasn\u2019t a voice like that out there at scale, and we definitely heard that from our friends, too.\u201d<\/p>\n\n\n\n<p>So when the <a href=\"https:\/\/www.dosomething.org\/us\" target=\"_blank\" rel=\"noopener noreferrer\">DoSomething.org<\/a> colleagues started&nbsp;talking about their own venture together, it\u2019s no surprise that they thought back on the advice they had shared. What if they could offer that same service to other women? Career and life coaching with the same \u201caccessibility and vulnerability\u201d they had with each other?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/3-Nonprofit-Friends-Join-Forces-to-Shine2-800x571.jpg\" alt=\"3-nonprofit-friends-join-forces-to-shine2\" class=\"wp-image-23280\"\/><\/figure>\n\n\n\n<p>\u201cThere\u2019s nothing that comes at you directly in the morning that feels like a friend, that sounds like the way your friends talk about, just, the <em>real <\/em>[stuff],\u201d says Hirabayashi.<\/p>\n\n\n\n<p>In August 2015, everything finally clicked.<\/p>\n\n\n\n<p>\u201cWhat about using what we\u2019re good at, what we\u2019ve done for the past four years at DoSomething, which is really focusing on text messaging?\u201d recalls Lidey. \u201cWhat about a daily text?\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/3-Nonprofit-Friends-Join-Forces-to-Shine3-400x571.jpg\" alt=\"3-nonprofit-friends-join-forces-to-shine3\" class=\"wp-image-23282\"\/><\/figure><\/div>\n\n\n\n<p>Their brand would target millennial women, like themselves, but could benefit anybody looking for a little guidance and positivity in their day-to-day life. Known as <a href=\"http:\/\/www.shinetext.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shine<\/a>, it sends users a motivational quote or GIF to&nbsp;their phone every morning at 8:30 AM and encourages&nbsp;them to set goals for the week. There\u2019s also an <a href=\"http:\/\/advice.shinetext.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">advice<\/a> section on the website with articles designed to help further boost users\u2019 confidence.<\/p>\n\n\n\n<p>And they\u2019re reaching beyond their initial target audience. To date, the team has&nbsp;exchanged over 7 million messages with users. Shine\u2019s users are about 70 percent female, and 88 percent are 35 and under.<\/p>\n\n\n\n<p>In April, a good friend, Jonathan Uy, from DoSomething.org, joined the co-founders. The former mobile technical lead at DoSomething.org is now Shine\u2019s chief technology officer.<\/p>\n\n\n\n<p>\u201cThese past four months have been the most productive four months I\u2019ve ever had,\u201d says Uy. \u201cIt\u2019s cool that I really do get to have a hand in all these things. It\u2019s a feeling that I haven\u2019t had before, where you just sort of directly and concretely see how much of an impact you have on the company that you\u2019re working in. Every single thing that we do has just a weight to it. It\u2019s a really nice feeling. Like the things that you\u2019re doing are significant.\u201d<\/p>\n\n\n\n<p>Based out of Brooklyn\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/dumbo-heights\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Dumbo Heights<\/a>, the Shine trio laughs wildly when they\u2019re together, and for a company just over a year old, they make starting a business look effortless.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/3-Nonprofit-Friends-Join-Forces-to-Shine4-800x571.jpg\" alt=\"3-nonprofit-friends-join-forces-to-shine4\" class=\"wp-image-23284\"\/><\/figure>\n\n\n\n<p>\u201cI think it helps that we\u2019re friends and we\u2019re obsessed with each other,\u201d says Lidey. \u201cWe also have a genuine respect for each other and respect for each other\u2019s niche areas. And we also share a lot of areas\u2014there\u2019s a lot of great foundation to work off of that we\u2019ve built over the past four years, like not even meaning to necessarily.\u201d<\/p>\n\n\n\n<p>Hirabayashi agrees, adding that on \u201cSelf-Care Saturdays\u201d\u2014a rare day to recharge\u2014\u201c I love biking. And I love wine. And I love hanging out with Marah and Uy.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.laurenkallen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working late into the night at the same nonprofit organization, Marah Lidey and Naomi Hirabayashi soon became close friends, making happy hour plans and confiding in each other about matters that others might find delicate or overly personal\u2014from credit scores, to how to ask for a raise, to the struggle with \u201chow to not suppress [&hellip;]<\/p>\n","protected":false},"author":893,"featured_media":23278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-23275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three nonprofit friends join forces to shine<\/title>\n<meta name=\"description\" content=\"Shine sends users a motivational quote or GIF to their phone every morning at 8:30 AM and encourages them to set goals for the week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/3-nonprofit-friends-join-forces-shine\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three nonprofit friends join forces to shine\" \/>\n<meta property=\"og:description\" content=\"Shine sends users a motivational quote or GIF to their phone every morning at 8:30 AM and encourages them to set goals for the week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/3-nonprofit-friends-join-forces-shine\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-16T21:10:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T20:19:46+00:00\" \/>\n<meta property=\"og:image\" 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