{"id":23228,"date":"2016-09-12T14:28:24","date_gmt":"2016-09-12T18:28:24","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23228"},"modified":"2020-04-03T16:20:53","modified_gmt":"2020-04-03T20:20:53","slug":"athlete-justin-kifer-wants-to-make-a-big-change","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/athlete-justin-kifer-wants-to-make-a-big-change","title":{"rendered":"Pushing himself to the limit, athlete Justin Kifer wants to make a big change"},"content":{"rendered":"\n<p>Justin Kifer is traveling almost the entire length of Italy, but he\u2019s doing it the hard way.<\/p>\n\n\n\n<p>Kifer is starting off with hiking from the base of the Matterhorn into Northern Italy, then he\u2019s setting off by bike for 1,300 miles to the country\u2019s southernmost tip. After swimming across the Strait of Messina, there\u2019s another 80 miles of cycling across the island of Sicily, followed by a half-marathon to the summit of Mount Etna.<\/p>\n\n\n\n<p>It\u2019s a grueling journey, but he won\u2019t be doing it alone. He\u2019s participating in the entire Virgin Strive Challenge, a 30-day trek organized by Holly and Sam Branson, children of Virgin Group founder Richard Branson. It\u2019s raising money for <a href=\"http:\/\/www.bigchangecharitabletrust.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Big Change<\/a>, their charity that funds community-based initiatives.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Pushing-Himself-to-the-Limit-Athlete-Justin-Kifer-Want-to-Make-a-Big-Change1-800x571.jpg\" alt=\"pushing-himself-to-the-limit-athlete-justin-kifer-want-to-make-a-big-change1\" class=\"wp-image-23239\"\/><\/figure>\n\n\n\n<p>Only a couple dozen people, including Kifer, will complete the entire route. Hundreds of others will join for just one leg of the journey.<\/p>\n\n\n\n<p>\u201cI was a runner when I signed up,\u201d says Kifer, a member at <a href=\"https:\/\/www.wework.com\/locations\/los-angeles\/playa-vista\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Playa Vista<\/a> in Los Angeles. \u201cI can run with the best of them\u2014maybe not the Olympics, but I can hold my own. I wasn\u2019t a cyclist, and I definitely wasn\u2019t a swimmer, which terrifies me the most.\u201d<\/p>\n\n\n\n<p>So he bought a bike and has been training hard with friends, making sure he\u2019s in the best shape he can be for the journey, which kicked off September 1.<\/p>\n\n\n\n<p>It\u2019s no surprise that Kifer would be interested in the Virgin Strive Challenge. The co-founder of <a href=\"http:\/\/www.badfeatures.com\" target=\"_blank\" rel=\"noopener noreferrer\">Bad Features<\/a>, a company that builds web and mobile products, has been a sports fan from way back. He\u2019s also the founder of <a href=\"https:\/\/www.sportsy.com\" target=\"_blank\" rel=\"noopener noreferrer\">Sportsy<\/a>, an online platform that helps kids improve their skills in a variety of sports. And he\u2019s the former director of science and technology for the National Football League.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/Pushing-Himself-to-the-Limit-Athlete-Justin-Kifer-Want-to-Make-a-Big-Change3-800x571.jpg\" alt=\"pushing-himself-to-the-limit-athlete-justin-kifer-want-to-make-a-big-change3\" class=\"wp-image-23240\"\/><\/figure>\n\n\n\n<p>Kifer heard about the Virgin Strive Challenge when he was among a group of entrepreneurs invited to a retreat on Necker Island, Branson\u2019s private island in the Caribbean.<\/p>\n\n\n\n<p>\u201cI immediately knew that this was something I wanted to do,\u201d says Kifer. He says the athletic challenge is just one of the things that appealed to him. He also liked the idea of raising money for a charity working with young people. He hopes to raise a total of \u20a420,000, or about $26,500.<\/p>\n\n\n\n<p>Kifer writes about why he was inspired to raise money for Big Change on this website, which is also where anyone can <a href=\"http:\/\/uk.virginmoneygiving.com\/JustinKifer\" target=\"_blank\" rel=\"noopener noreferrer\">donate money to help him reach his goal<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Justin Kifer is traveling almost the entire length of Italy, but he\u2019s doing it the hard way. Kifer is starting off with hiking from the base of the Matterhorn into Northern Italy, then he\u2019s setting off by bike for 1,300 miles to the country\u2019s southernmost tip. After swimming across the Strait of Messina, there\u2019s another [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":23238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-23228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pushing himself to the limit, athlete Justin Kifer wants to make a big change<\/title>\n<meta name=\"description\" content=\"Justin Kifer is traveling almost the entire length of Italy while raising money for Big Change, a charity that funds community-based initiatives.\" \/>\n<meta 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