{"id":23217,"date":"2016-09-10T09:35:20","date_gmt":"2016-09-10T13:35:20","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23217"},"modified":"2020-03-30T22:43:29","modified_gmt":"2020-03-31T02:43:29","slug":"raising-6-5-million-peak-design-joins-kickstarter-legends","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/raising-6-5-million-peak-design-joins-kickstarter-legends","title":{"rendered":"Raising $6.5 million, Peak Design joins Kickstarter legends"},"content":{"rendered":"\n

A quartet of sleek bags\u2014two backpacks, a tote, and a sling\u2014just propelled a camera accessories company called Peak Design<\/a> onto the list of most successful Kickstarter campaigns in history<\/a>.<\/p>\n\n\n\n

On its last day, the campaign pushed past the $6.5 million mark<\/a>, knocking former record holders like the Bring Back Mystery Science Theater 3000 campaign out of the top 10.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Peak Design, a member at Austin\u2019s WeWork Congress<\/a>, is used to breaking records on Kickstarter. Its first product, the Capture Camera Clip<\/a>, was the second biggest crowdfunding campaign ever when it debuted in 2011.<\/p>\n\n\n\n

\u201cFor it to get the kind of support that it did kind of blew my mind,\u201d says Adam Saraceno, the company\u2019s marketing director.<\/p>\n\n\n\n

Its Everyday Messenger<\/a> bag brought in close to $5 million in 2015. At that point,Forbes called Peak Design the \u201cmost successful crowdfunder on Kickstarter.\u201d<\/p>\n\n\n\n

The secret of the company\u2019s crowdfunding success? Peak Design team keeps in touch with backers long after a campaign is over, keeping them in the loop about what the company is up to. They see some of the same people fund them year after year.<\/p>\n\n\n\n

\u201cThere definitely are people who have followed us through all five campaigns,\u201d says Saraceno.<\/p>\n","protected":false},"excerpt":{"rendered":"

A quartet of sleek bags\u2014two backpacks, a tote, and a sling\u2014just propelled a camera accessories company called Peak Design onto the list of most successful Kickstarter campaigns in history. On its last day, the campaign pushed past the $6.5 million mark, knocking former record holders like the Bring Back Mystery Science Theater 3000 campaign out of the […]<\/p>\n","protected":false},"author":895,"featured_media":34847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-23217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nRaising $6.5 million, Peak Design joins Kickstarter legends<\/title>\n<meta name=\"description\" content=\"Peak Design, a member at Austin\u2019s WeWork Congress, is used to breaking records. 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