{"id":23207,"date":"2016-09-08T14:41:27","date_gmt":"2016-09-08T18:41:27","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=23207"},"modified":"2020-03-30T22:43:36","modified_gmt":"2020-03-31T02:43:36","slug":"expert-advice-james-stephan-usypchuks-3-ways-generate-leads-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/expert-advice-james-stephan-usypchuks-3-ways-generate-leads-facebook-ads","title":{"rendered":"Expert Advice: James Stephan-Usypchuk\u2019s three ways to generate leads with Facebook Ads"},"content":{"rendered":"\n<p>Want to turn your browsers into buyers? James Stephan-Usypchuk, founder of <a href=\"http:\/\/jsusolutions.com\/\">JSU Solutions<\/a>, has three can\u2019t-miss tips to help you generate leads via Facebook ads.<\/p>\n\n\n\n<p>Based in <a href=\"https:\/\/www.wework.com\/locations\/montreal\/place-ville-marie\">WeWork Place Ville Marie<\/a>, the former graphic designer was always interested in the link between visual media and how people interact with it. With a background in psychology and consumer behavior, he started out working on social media content for a hockey company and saw \u201cphenomenal results.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"533\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/09\/James-Stephan-Usypchuk.jpg\" alt=\"Expert Advice: James Stephan-Usypchuk\" class=\"wp-image-23212\"\/><\/figure><\/div>\n\n\n\n<p>After opening his own agency, Stephan-Usypchuk became well known as a social media guru who was \u201cwhite labeled by other ad agencies\u201d to help their clientele generate leads through Facebook ads.<\/p>\n\n\n\n<p>JSU Solutions, a digital marketing agency, is rapidly growing within the WeWork community, adding to its staff and doubling its revenue from last year.<\/p>\n\n\n\n<p>\u201cWe started as a two-person office, but upgraded to a three-person,\u201d Stephan-Usypchuk says. \u201cWe are now upgrading to 20.\u201d<\/p>\n\n\n\n<p>Stephan-Usypchuk says he advises clients to grow their companies with these three tips.<\/p>\n\n\n\n<p><strong style=\"line-height: 1.5;\">1. Understand your buyers\u2019 persona.<\/strong><span style=\"line-height: 1.5;\"> If you\u2019re a startup selling a service or a product, \u201cthe biggest mistake is not doing a buyer persona,\u201d says Stephan-Usypchuk, saying you should jot down who you think your target audience is. \u201cIf you understand the person you\u2019re marketing to,\u201d he says, \u201cyou\u2019ll be able to market what they like to see.\u201d<\/span><\/p>\n\n\n\n<p><strong>2. Create content that doesn\u2019t feel like ads.<\/strong> If an ad is effective, your customers are willing to share its content. \u201cMake sure your ad is less about the brand, and more about telling a story,\u201d says Stephan-Usypchuk. \u201cYou\u2019re presenting the lifestyle and values of the brand, and everything else is secondary. You\u2019re not trying to sell a product. You\u2019re selling what happens when you have the product.\u201d<\/p>\n\n\n\n<p><strong>3. Retarget your potential buyers. <\/strong>The more you reach out to potential customers, the more you warm them up, says Stephan-Usypchuk. But make sure you aren\u2019t sending them the same content over and over again. That way, they\u2019ll feel engaged and interested. \u201cThe kind of bond that\u2019s hard to find is one where they feel taken care of,\u201d says Stephan-Usypchuk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to turn your browsers into buyers? James Stephan-Usypchuk, founder of JSU Solutions, has three can\u2019t-miss tips to help you generate leads via Facebook ads. Based in WeWork Place Ville Marie, the former graphic designer was always interested in the link between visual media and how people interact with it. With a background in psychology [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":34846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-23207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Advice: James Stephan-Usypchuk\u2019s three ways to generate leads with Facebook Ads<\/title>\n<meta name=\"description\" content=\"\u201cIf you understand the person you\u2019re marketing to,\u201d the founder of JSU Solutions says, \u201cyou\u2019ll be able to market what they like to see.\u201d\" \/>\n<meta name=\"robots\" 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