{"id":22929,"date":"2016-08-15T13:52:52","date_gmt":"2016-08-15T17:52:52","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22929"},"modified":"2020-04-03T16:21:59","modified_gmt":"2020-04-03T20:21:59","slug":"side-hustle-alex-wong-lives-his-fast-and-furious-dreams","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-alex-wong-lives-his-fast-and-furious-dreams","title":{"rendered":"Side Hustle: Alex Wong lives his \u2018Fast and Furious\u2019 dreams"},"content":{"rendered":"\n<p><strong>&nbsp;<\/strong>Alex Wong grew up drag racing \u201c<em>Fast and Furious<\/em> style\u201d on the streets of his native Philippines, feeling the wind whip across his face and a full-body adrenaline rush. Soon he found an enclave of like-minded racers to compete against.<\/p>\n\n\n\n<p>\u201cThe thrill was in the unpredictability of the outcome,\u201d Wong says. \u201cPeople with more money, like the son of a mayor, would have all these fans and expensive parts in his car, but people like him would lose in the end. They\u2019d buy all the nice items and install them, but they wouldn\u2019t go together. We were scrappy and strategic about the essentials.\u201d<\/p>\n\n\n\n<p>Wong found ways to win sponsorships that allowed him to take his passion and talent onto the racetracks in the city\u2019s official leagues.<\/p>\n\n\n\n<p>\u201cWe would scrounge our way because it\u2019s an expensive hobby,\u201d Wong says. \u201cWe\u2019d figure ways to fund our racing, sell exhaust systems, and leverage our reputation. These other kids that admired us would take our advice and use the parts we\u2019re using.\u201d<\/p>\n\n\n\n<p>After setting aside his racing dreams, this <a href=\"https:\/\/www.wework.com\/locations\/san-francisco\/soma\">WeWork SOMA<\/a> member took a job at a tech company in San Francisco. The world of Silicon Valley startups was exhilarating.<\/p>\n\n\n\n<p>\u201cEvery quarter I\u2019d be on a different team, handling different accounts, or handling different jobs, and got promoted quite quickly,\u201d Wong says. \u201cIt was great.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/AlexWong5-800x571.jpg\" alt=\"\" class=\"wp-image-22886\"\/><\/figure>\n\n\n\n<p>Until it wasn\u2019t. The recession hit in the early 2000s, shaking up the tech economy. But luckily Wong had learned a thing or two about investments through his father, who had run Sun Microsystems in the Philippines. After moving to Austin to invest in commercial real estate, he was able to retire at 27.<\/p>\n\n\n\n<p>But after six months of sheer boredom, he decided to revisit the racing scene.<\/p>\n\n\n\n<p>\u201cFormula One was in Austin, and I lived in the same apartment where the German engineers were building the racetrack for the U.S. Grand Prix,\u201d Wong says. \u201cI\u2019d be privy to all the race stuff. That\u2019s how <a href=\"http:\/\/formulasocial.com\/\">Formula Social<\/a> started.\u201d<\/p>\n\n\n\n<p>Formula One has been growing in popularity in the U.S., but has run a distant second to NASCAR. Wong wanted to fix that.<\/p>\n\n\n\n<p>\u201cPeople who run motorsports are very old school, and they don\u2019t believe in new ways of engaging fans, like social media or digital platforms,\u201d Wong says. \u201cIt\u2019s a fragmented experience, and they\u2019re a very one-sided producer of content. What I wanted to build was a social platform, which was mutually beneficial for both the fans and Formula One.\u201d<\/p>\n\n\n\n<p>After moving back to San Francisco and building out the platform for three years at WeWork SOMA, Wong turned his side hustle into his main project.<\/p>\n\n\n\n<p>\u201cI bootstrapped, and self-funded, and I\u2019m the only founder,\u201d Wong says. \u201cIt\u2019s a mix of taking information that\u2019s out there and putting it together and partnering with teams, drivers, and sponsors. It\u2019s a very big and complex project, and it\u2019s a very political sport. So on top of building the platform, I dealt with the politics and culture of motorsports.\u201d<\/p>\n\n\n\n<p>But the project proved to be too much for one person to handle.<\/p>\n\n\n\n<p>\u201cI think the biggest thing that would\u2019ve helped me stay on track was a co-founder,\u201d Wong says. \u201cNo one kept me accountable. I was accountable to myself, so there were no checks and balances. The biggest lesson for me is having a co-founder would\u2019ve helped me focus on the tiny victories.\u201d<\/p>\n\n\n\n<p>So Wong put Formula Social on hold. But he still channels his passion for racing by working directly with Formula One drivers to help them build their brands and secure&nbsp;sponsorships. Currently, Wong is working with Alexander Rossi, winner of the Indy 500.<\/p>\n\n\n\n<p>\u201cI\u2019m also working the Austin race in October for the Grand Prix for the marketing arm, responsible for autograph sessions, celebrity appearances, and logistics,\u201d Wong says. \u201cIt could be the most mundane thing to the most glamorous thing.\u201d<\/p>\n\n\n\n<p>By Chuljae Lee\/Flickr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Alex Wong grew up drag racing \u201cFast and Furious style\u201d on the streets of his native Philippines, feeling the wind whip across his face and a full-body adrenaline rush. Soon he found an enclave of like-minded racers to compete against. \u201cThe thrill was in the unpredictability of the outcome,\u201d Wong says. \u201cPeople with more money, [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":34835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Side Hustle: Alex Wong lives his \u2018Fast and Furious\u2019 dreams<\/title>\n<meta name=\"description\" content=\"Alex Wong grew up drag racing \u201cFast and Furious style\u201d on the streets of his native Philippines. 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