{"id":22805,"date":"2016-08-09T13:58:04","date_gmt":"2016-08-09T17:58:04","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22805"},"modified":"2020-03-30T22:45:20","modified_gmt":"2020-03-31T02:45:20","slug":"expert-advice-ken-stauts-4-reasons-equity-crowdfunding-worth","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/expert-advice-ken-stauts-4-reasons-equity-crowdfunding-worth","title":{"rendered":"Expert Advice: Ken Staut\u2019s four reasons why equity crowdfunding is worth it"},"content":{"rendered":"\n<p>Building a business requires quick access to capital. And Ken Staut, founder of <a href=\"http:\/\/growthfountain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GrowthFountain<\/a>, wants to make finding funding even easier.<\/p>\n\n\n\n<p>GrowthFountain is a platform dedicated to equity crowdfunding. Most startups are familiar with the terms \u201cequity\u201d and \u201ccrowdfunding\u201d on separate planes. But now, the two exist in the same stratosphere.<\/p>\n\n\n\n<p>What <em>is<\/em> equity crowdfunding? It lets individuals like you and me invest in a startup for equity, without being filthy rich or a member of that company.<\/p>\n\n\n\n<p>Up until several months ago, only high-net-worth individuals could invest in startups and take equity. After Congress wrote a rule amending the requirement that investors be accredited, President Barack Obama approved the revisions to the Jumpstart Our Business Startups Act. And since then, GrowthFountain created a platform that allows ordinary people to fund startups with missions they believe in\u2014without companies fearing they\u2019re soliciting donations. It\u2019s about helping a business out, especially as seasoned investors tighten their purse strings.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/08\/Expert-Advice-Ken-Staut\u2019s-4-Reasons-Why-Equity-Crowdfunding-Is-Worth-it2-400x571.jpg\" alt=\"Expert Advice- Ken Staut\u2019s 4 Reasons Why Equity Crowdfunding Is Worth it2\" class=\"wp-image-22810\"\/><\/figure><\/div>\n\n\n\n<p>\u201cThe crowd that invests in your company is going to help you refine your product, develop strategy, and advocate on your behalf better than a focus group,&#8221;&nbsp;says the <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/nomad\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork NoMad <\/a>member.<\/p>\n\n\n\n<p>More good&nbsp;news: &#8220;The platform isn\u2019t just tailored to investors. It also holds the keys to powerful resources that save startups a lot of time, energy, and money,\u201d Staut says.<\/p>\n\n\n\n<p>\u201cSmall businesses don\u2019t have a level playing field,\u201d Staut says. \u201cWe provide them with all the tools and resources they need, including term sheets, financial valuation, legal documents, and creating job offer documents. We also have access to an advisory board.\u201d<\/p>\n\n\n\n<p>What\u2019s the draw of equity crowdfunding? It\u2019s helpful for startups that have a difficult time finding investors that are a great fit. It lets them get access to cash without putting up collateral\u2014a big consideration for many new companies.<\/p>\n\n\n\n<p>For startups on the fence about equity crowdfunding, Staut advises on why it\u2019s worth it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/08\/Expert-Advice-Ken-Staut\u2019s-4-Reasons-Why-Equity-Crowdfunding-Is-Worth-it3-400x571.jpg\" alt=\"Expert Advice- Ken Staut\u2019s 4 Reasons Why Equity Crowdfunding Is Worth it3\" class=\"wp-image-22811\"\/><\/figure><\/div>\n\n\n\n<p><strong>1. Don\u2019t put all your assets on the line.<\/strong> Traditional loans require collateral, like your home or your car or your great grandfather\u2019s priceless heirlooms. \u201cIt\u2019s not the most ideal situation for small businesses that don\u2019t have unencumbered access to material possessions,\u201d says Staut.<\/p>\n\n\n\n<p><strong>2. \u201cMinimize unintentional consequences.\u201d<\/strong> In other words, instead of letting the bank issue an interest coupon along with your debt if your company defaults, be on the offensive and don\u2019t be in bondage.<\/p>\n\n\n\n<p><strong>3. Make family get-togethers less awkward.<\/strong> You can only ask your parents, your best friend Sally, and your Uncle Richie for money for so long before they feel uncomfortable even talking to you for fear of being asked for more.<\/p>\n\n\n\n<p><strong>4. \u201cTurn customers into owners.\u201d<\/strong> There\u2019s a difference between crowdfunding platforms that ask for donations, like Kickstarter and Indiegogo, and equity crowdfunding platforms that give investors a stake in your company. When customers have ownership of a business, there\u2019s vested interest in becoming \u201cbrand ambassadors and evangelists,\u201d Staut says.<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.katelyn-perry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katelyn Perry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a business requires quick access to capital. And Ken Staut, founder of GrowthFountain, wants to make finding funding even easier. GrowthFountain is a platform dedicated to equity crowdfunding. Most startups are familiar with the terms \u201cequity\u201d and \u201ccrowdfunding\u201d on separate planes. But now, the two exist in the same stratosphere. What is equity crowdfunding? [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":22809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-22805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert Advice: Ken Staut\u2019s four reasons why equity crowdfunding is worth it<\/title>\n<meta name=\"description\" content=\"Building a business requires quick access to capital. 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