{"id":22508,"date":"2016-07-28T15:43:46","date_gmt":"2016-07-28T19:43:46","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22508"},"modified":"2020-03-30T22:45:55","modified_gmt":"2020-03-31T02:45:55","slug":"opposite-coasts-argent-founders-come-together-dress-working-women","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/opposite-coasts-argent-founders-come-together-dress-working-women","title":{"rendered":"From opposite coasts, Argent Founders come together to dress working women"},"content":{"rendered":"\n<p>At eight years old, Eleanor Turner already had her \u201clifelong dream\u201d figured out. During a road trip up the East Coast with her grandparents, the Lynchburg, Virginia native had a blast drawing the people she saw, focusing mostly on what they were wearing.<\/p>\n\n\n\n<p>After the trip ended, her curiosity about clothing continued: she used leftover fabric from her mother\u2019s swatch library when playing with her Barbie dolls.<\/p>\n\n\n\n<p>\u201cHey, you can actually do that for a living,\u201d someone told her. \u201cYou can be a fashion designer.\u201d<\/p>\n\n\n\n<p>\u201cI can get paid to do this? Cool!\u201d thought Turner.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/From-Opposite-Coasts-Argent-Founders-Come-Together-to-Dress2-400x571.jpg\" alt=\"From Opposite Coasts, Argent Founders Come Together to Dress2\" class=\"wp-image-22511\"\/><\/figure><\/div>\n\n\n\n<p>\u201cIn my eight-year-old mind, I was like, \u2018Yes, that\u2019s what I want to do,\u2019\u201d says Turner, now 30. \u201cAnd I followed it through.\u201d<\/p>\n\n\n\n<p>After receiving a degree in fashion design from the Savannah College of Art and Design, Turner moved to New York, where she put her design chops to the test at \u201cvery fast-paced\u201d and \u201csuper inspiring\u201d brands like J.Crew, Tory Burch, Tommy Hilfiger, and Isaac Mizrahi.<\/p>\n\n\n\n<p>And then in 2014, Sali Christeson entered the picture.<\/p>\n\n\n\n<p>\u201cShe\u2019ll always say it was destiny or fate,\u201d says Turner of how Christeson claims they met. \u201cWe met through a mutual friend, and that mutual friend always gets mad when she says it.\u201d<\/p>\n\n\n\n<p>Given that Christeson\u2014with a background in business administration\u2014is based in San Francisco, it was over the phone that she first told Turner about wanting to start a women\u2019s work apparel company.<\/p>\n\n\n\n<p>\u201cSali will always say that women are judged by what they wear, and that can totally affect your career trajectory,\u201d Turner explains.<\/p>\n\n\n\n<p>A year later, this issue continued to trouble the duo. So while Christeson was in New York for a few meetings, she and Turner decided to finally meet in person.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/From-Opposite-Coasts-Argent-Founders-Come-Together-to-Dress3-800x571.jpg\" alt=\"From Opposite Coasts, Argent Founders Come Together to Dress3\" class=\"wp-image-22513\"\/><\/figure>\n\n\n\n<p>\u201cI saw an opportunity to do something about it, and to actually help women, and solve problems with clothes, as opposed to just designing another garment,\u201d says Turner. \u201cI saw an opportunity to really innovate. And not just with clothes either\u2014with branding as well, to connect to the millennial consumer that really hasn\u2019t been spoken to. And gosh, how can you turn that down?\u201d<\/p>\n\n\n\n<p>Founded in 2015, <a href=\"https:\/\/argentwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Argent<\/a> is the go-to guide for any woman who\u2019s overwhelmed or confused by how to dress appropriately and confidently for work. Argent has its own line of stylish blazers, tops, pants, dresses, and jumpsuits, most of them made in Manhattan. The website breaks down dress codes into four styles, from casual to formal\u2014depending on your profession\u2014using Pinterest boards as a helpful visual tool.<\/p>\n\n\n\n<p>\u201cThat was one of the biggest things that we noticed in our early research: sales people don\u2019t ask you what you do,\u201d says Turner. \u201cMost people don\u2019t need a suit anymore. Some people do, but the landscape of working environments is changing more than ever. If you\u2019re in tech and you can wear denim, then hey\u2014we\u2019ll help you style it back to your favorite pair of jeans. If you\u2019re a lawyer and you have to wear a suit every day, we\u2019ll help you put that together too.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/From-Opposite-Coasts-Argent-Founders-Come-Together-to-Dress4.jpg?resize=400%2C600\" alt=\"From Opposite Coasts, Argent Founders Come Together to Dress4\" class=\"wp-image-22515\"\/><\/figure><\/div>\n\n\n\n<p>While Turner focuses on designing the garments in New York, Christeson runs the business from San Francisco, where a showroom will be soon be set up at <a href=\"https:\/\/www.wework.com\/locations\/san-francisco\/california-st\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork California St.<\/a><\/p>\n\n\n\n<p>\u201cAnd that\u2019s actually why I think our partnership is so special,\u201d says Turner. \u201cBecause we cover very different areas. In fact, we took a personality test that showed we are exact opposites. The woman who administered the test gave us a little breakdown\u2026It was funny because she just wrote at the top of the email, \u2018Wow, if you guys have gotten this far, this is a match made in heaven.\u2019\u201d<\/p>\n\n\n\n<p>Though Argent is all about focusing on the needs of the modern working woman, inspiration for the brand and its name harkens back to important men in the founders\u2019 lives.<\/p>\n\n\n\n<p>Christeson\u2019s great grandfather had a lumber company in South Carolina called Argent Mills.<\/p>\n\n\n\n<p>Since \u201cargent\u201d stands for \u201csilver\u201d or \u201cmoney\u201d in French, says Turner, \u201cWe felt like it was a really strong, interesting name that parallels, \u2018Hey, you\u2019re a working woman. You\u2019re making money.\u2019 Also, we just loved the tie of short, easy to pronounce, top of the alphabet. If we\u2019re on any kind of list, we\u2019re usually at the top, so it\u2019s kind of awesome.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/From-Opposite-Coasts-Argent-Founders-Come-Together-to-Dress5-800x571.jpg\" alt=\"From Opposite Coasts, Argent Founders Come Together to Dress5\" class=\"wp-image-22517\"\/><\/figure>\n\n\n\n<p>Turner\u2019s great grandfather\u2014an entrepreneur in the textile industry\u2014was married to Lucile Barrow Turner, a well-known gospel singer who regularly performed on NBC.<\/p>\n\n\n\n<p>\u201cBecause she was a woman before her time,\u201d says Turner, \u201cmy great grandfather was credited with hiring more women than any of the other pre-WWII factories in the South.\u201d<\/p>\n\n\n\n<p>Looking back on her family history of resilient women and supportive men, Turner says, \u201cI was raised to believe I could do anything as a female.\u201d<\/p>\n\n\n\n<p>Photos:&nbsp;<a href=\"http:\/\/www.laurenkallen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At eight years old, Eleanor Turner already had her \u201clifelong dream\u201d figured out. During a road trip up the East Coast with her grandparents, the Lynchburg, Virginia native had a blast drawing the people she saw, focusing mostly on what they were wearing. After the trip ended, her curiosity about clothing continued: she used leftover [&hellip;]<\/p>\n","protected":false},"author":893,"featured_media":22510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From opposite coasts, Argent Founders come together to dress working women<\/title>\n<meta name=\"description\" content=\"Founded in 2015, Argent is the go-to guide for any woman who\u2019s overwhelmed or confused by how to dress appropriately and confidently for work.\" 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