{"id":22466,"date":"2016-07-26T18:28:20","date_gmt":"2016-07-26T22:28:20","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22466"},"modified":"2020-04-03T16:52:51","modified_gmt":"2020-04-03T20:52:51","slug":"urban-air-markets-danielle-cohen-takes-a-risk-and-reaps-the-rewards","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/urban-air-markets-danielle-cohen-takes-a-risk-and-reaps-the-rewards","title":{"rendered":"Urban Air Market\u2019s Danielle Cohen takes a risk\u2014and reaps the rewards"},"content":{"rendered":"\n<p>Danielle Cohen knows a thing or two about persistence.<\/p>\n\n\n\n<p>\u201cI always told my mom I was going to have a motorcycle one day,\u201d she laughs. \u201cMy will was strong, and I finally got one.\u201d<\/p>\n\n\n\n<p>It was riding motorcycles, in fact, that led Cohen to her current role as the producer and executive director of <a href=\"http:\/\/urbanairmarket.com\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Air Market<\/a>, the largest outdoor design festival in the country, and the only independent fashion marketplace focused on sustainable design.<\/p>\n\n\n\n<p>After graduating from college with a degree in sociology and women\u2019s studies, Cohen moved to Thailand to teach English. After moving back to the U.S., she took a more traditional marketing job at a financial management firm. It was in her early twenties that everything changed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Urban-Air-Market\u2019s-Danielle-Cohen-Takes-a-Risk-\u2014-and-Reaps-the-Rewards2-400x571.jpg\" alt=\"Urban Air Market\u2019s Danielle Cohen Takes a Risk \u2014 and Reaps the Rewards2\" class=\"wp-image-22473\"\/><\/figure><\/div>\n\n\n\n<p>\u201cI was in a really bad motorcycle accident,\u201d Cohen explains. \u201cIt shook me up enough to feel like: \u2018Life is short. Am I really doing what I want to be doing?\u2019 And the answer was no.\u201d<\/p>\n\n\n\n<p>So Cohen took a risk, quit her job, and moved back home to the San Francisco Bay Area. It was there, surrounded by a creative community, that she realized she could take her interest in marketing and channel it into something she really cared about. For Cohen, that meant working with artists and designers, first as an agent, and then in an event planning capacity.<\/p>\n\n\n\n<p>After producing successful art gallery events and runway fashion shows, Cohen knew she wanted her work to benefit people in some way\u2014and so emerged her interest in sustainability and her mission to help creators reduce waste.<\/p>\n\n\n\n<p>At Urban Air Market, Cohen helps connect independent artists and designers with their ideal customers through a shopping experience that both builds community and supports the local economy. Whether it involves their packaging, delivery, upcycling, recycling, or the way they take the environment into consideration, the designers and businesses participating in Urban Air Market have to incorporate sustainable practices in some way.<\/p>\n\n\n\n<p>What started out as a curated marketplace in San Francisco now includes pop-ups in Portland, Austin, and Brooklyn, and for the first time this year, Atlanta and Los Angeles. Next up: Portland on August 28 and Seattle\u2014a new market\u2014on September 10.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Urban-Air-Market\u2019s-Danielle-Cohen-Takes-a-Risk-\u2014-and-Reaps-the-Rewards3-800x571.jpg\" alt=\"Urban Air Market\u2019s Danielle Cohen Takes a Risk \u2014 and Reaps the Rewards3\" class=\"wp-image-22474\"\/><\/figure>\n\n\n\n<p>Cohen and her team, based out of <a href=\"https:\/\/www.wework.com\/locations\/berkeley\/berkeley\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Berkeley<\/a>, seek out Urban Air Market\u2019s new locations carefully.<\/p>\n\n\n\n<p>\u201cWe look for forward-thinking cities with strong creative communities where there are conscious consumers,\u201d Cohen says. As the market continues to grow, taking space at additional WeWork locations across the world just may be a possibility. \u201cBeing able to meet other folks and have conversations about what we do\u2014it introduces more people to the idea of attending an Urban Air Market,\u201d Cohen says.<\/p>\n\n\n\n<p>When asked about the tips she\u2019d share with other aspiring entrepreneurs, Cohen acknowledges the benefits of having a more permanent job when starting something new on the side\u2014but she stresses that risk-taking and persistence are key.<\/p>\n\n\n\n<p>\u201cIt\u2019s good to make sure you have a cushion, but I think it\u2019s okay to run and leap,\u201d she says. \u201cDon\u2019t be afraid to fall flat on your face\u2014just make sure you get up again and keep trying.\u201d<\/p>\n\n\n\n<p>Photos:&nbsp;<a href=\"http:\/\/www.alexanderwarnow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Warnow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danielle Cohen knows a thing or two about persistence. \u201cI always told my mom I was going to have a motorcycle one day,\u201d she laughs. \u201cMy will was strong, and I finally got one.\u201d It was riding motorcycles, in fact, that led Cohen to her current role as the producer and executive director of Urban [&hellip;]<\/p>\n","protected":false},"author":896,"featured_media":22472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Urban Air Market\u2019s Danielle Cohen takes a 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