\u201cMen don\u2019t want to spend too much time searching for grooming products,\u201d says Hamid. \u201cBut when you talk with them, they say that they\u2019re totally willing to try something new.\u201d<\/p>\n\n\n\n
Hamid says the challenge is that men aren\u2019t always comfortable shopping for themselves.<\/p>\n\n\n\n
\u201cMen aren\u2019t educated about personal grooming in the same way that women are,\u201d says Hamid. \u201cI mean, my mother bought me my first makeup. Most men don\u2019t have a similar experience.\u201d<\/p>\n\n\n\n
That\u2019s why Mansome sends men exactly the kinds of products that they want. The packaging of each product is always eye-catching and sophisticated\u2014Hamid is a great curator. She says the whole experience should feel \u201cunique and innovative.\u201d<\/p>\n\n\n\n
\u201cWe don\u2019t pick products just because they look manly,\u201d says Hamid. \u201cYou can get men to try a product with a super-cool design, but if they don\u2019t like the product itself, they won\u2019t trust you the next time you recommend something.\u201d<\/p>\n\n\n\nBorn in France, Hamid started her business career in London. She spent most of her time in the high-stakes field of finance. But even in this fast-paced environment, Hamid felt like she needed a different kind of challenge.<\/p>\n\n\n\n
\u201cI always wanted my own company,\u201d she says, \u201cbut I didn\u2019t know quite what it would be.\u201d<\/p>\n\n\n\n
When she was offered a job at a startup in Berlin, she jumped at the chance. She says she learned a lot from the experience, but the job wasn\u2019t the right fit. That\u2019s when she started thinking more seriously about launching her own company.<\/p>\n\n\n\n
Her first idea was a platform to book last-minute appointments at the barbershop, but that didn\u2019t work out. Then she remembered the men in finance she had once worked with for 12 to 14 hours a day, and how she used to give them tips about their personal grooming routines. The result was Mansome.<\/p>\n\n\n\n
Since last year, she\u2019s been working on the idea at her office in WeWork.<\/p>\n\n\n\n
\u201cIt is inspiring to see so many young people taking risks and starting their own companies,\u201d says Hamid. \u201cThey make the decision to take a chance rather than pick a job in their comfort zone.\u201d<\/p>\n\n\n\n
Looking ahead, Hamid says she knows exactly where she wants to be within a couple of years. She wants a company that has grown organically, building on its success rather than pushing to expand too fast. She wants to go beyond grooming products to just about everything in a man\u2019s life.<\/p>\n\n\n\n
Put another way, she wants Mansome to be the first thing people think of for anything having to do with a \u201cgentlemen\u2019s lifestyle.\u201d<\/p>\n\n\n\n
Photos: Marjolein Van der Klaauw<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Speaking from her office just over a month before the launch of her new business, Sarah Hamid sounds incredibly calm. \u201cI am not stressed because we have our roadmap,\u201d says the member of Berlin\u2019s WeWork Sony Center. \u201cWe are aware that nothing will work exactly as expected, so we are mentally prepared. That said, it […]<\/p>\n","protected":false},"author":895,"featured_media":34821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\n
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