{"id":22284,"date":"2016-07-11T18:22:43","date_gmt":"2016-07-11T22:22:43","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22284"},"modified":"2020-04-03T16:56:11","modified_gmt":"2020-04-03T20:56:11","slug":"side-hustle-luca-magnani-brings-roman-style-pizza-london","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london","title":{"rendered":"Side Hustle: Luca Magnani brings Roman-style pizza to London"},"content":{"rendered":"\n<p>If you polled people about what city makes the best pizza, London would not be their first answer. Not by a long shot. But Luca Magnani wants you to rethink that. He and his partner are bringing Roman street-style pizza to the most bustling startup scene in Europe.<\/p>\n\n\n\n<p><a href=\"http:\/\/pizzarossa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pizza Rossa<\/a>, founded in 2014, made a grand appearance at the <a href=\"https:\/\/www.wework.com\/locations\/london\/moorgate\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Moorgate<\/a> launch party, where it delivered more than 3,000 slices of pizza to the largest <a href=\"https:\/\/www.wework.com\/l\/london\">coworking space in London<\/a>. The secret, Magnani says, is being very flexible.<\/p>\n\n\n\n<p>\u201cWe make it happen,\u201d says Magnani, a WeWork Moorgate member. \u201cEven with short notice, we\u2019re able to scale up quickly.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/pizza-rossa-by-lauren-kallen2-400x571.jpg\" alt=\"pizza-rossa-by-lauren-kallen2\" class=\"wp-image-22287\"\/><\/figure><\/div>\n\n\n\n<p>The original idea came from Magnani\u2019s business partner Corrado Accardi, an engineer who earned an MBA at the London Business School in 2013. That\u2019s when he won the best business plan of the year award.<\/p>\n\n\n\n<p>\u201cI was fully on board, working at night because I was still in my corporate job,\u201d Magnani says. \u201cWe started looking for investors, but they all wanted too much stake in the company, so we decided to go the crowdfunding route instead.\u201d<\/p>\n\n\n\n<p>They launched Pizza Rossa on Crowdcube, the largest UK-based crowdfunding platform. Within 17 days, they broke the European record for the most amount of money raised in the shortest amount of time by a startup.<\/p>\n\n\n\n<p>They launched their first shop in June 2014, just half a year after they exceeded their crowdfunding goal. Hiring the right talent wasn\u2019t too difficult. For a small-scale operation, they found the perfect chef to run the main kitchen.<\/p>\n\n\n\n<p>\u201cWe started looking for venues and hiring people,\u201d Magnani says. \u201cMeanwhile, my friend was attending professional Italian pizza making courses because none of us were actually chefs. We eventually hired a well-trained Italian chef. He had owned and operated three pizza places in Sardinia before the financial crisis of 2008 hit.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London3-800x571.jpg\" alt=\"Side Hustle- Luca Magnani Brings Roman-Style Pizza to London3\" class=\"wp-image-22289\"\/><\/figure>\n\n\n\n<p>Magnani decided to jump ship from his corporate life. After seven years at Saatchi &amp; Saatchi and 10 years at Time Warner, Magnani was ready to turn in his resignation letter.<\/p>\n\n\n\n<p>\u201cThe corporate world was killing me,\u201d says Magnani. \u201cI wasn\u2019t able to raise my head and see what\u2019s going on in the world. If you take away your corporate life, there are financial challenges. But at the same time, you free up so much time and with the right support, you have endless opportunities to have fun.\u201d<\/p>\n\n\n\n<p>Nowadays, Magnani serves as a consultant for digital agencies like <a href=\"http:\/\/www.xister.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xister<\/a> and helps budding Italian companies expand into the U.K. His WeWork membership allows him the flexibility of bouncing between his WeWork office and the pizza shop, a 10-minute walk.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London4-400x571.jpg\" alt=\"Side Hustle- Luca Magnani Brings Roman-Style Pizza to London4\" class=\"wp-image-22290\"\/><\/figure><\/div>\n\n\n\n<p>Magnani and his co-founder are currently working on a project to roll out pop-up shops in the 11 <a href=\"https:\/\/www.wework.com\/locations\/london\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork London<\/a> locations, catering lunch a few times a week. The plan is to alternate between pizza and pasta, so people don\u2019t get tired of the same thing.<\/p>\n\n\n\n<p>But first, they had to make some alterations to the menu.<\/p>\n\n\n\n<p>\u201cWe sell jalape\u00f1o pepperoni pizza,\u201d Magnani says. \u201cThat\u2019s the closest it comes to describing the spicy meat that comes from Calabria in Italy. It\u2019s very local and high quality. People don\u2019t know it, so we changed the name to make it understandable.\u201d<\/p>\n\n\n\n<p>The actual name of the spicy pork sausage is &#8216;nduja, he says. Since the name change, it\u2019s become the most popular item on the menu.<\/p>\n\n\n\n<p>\u201cIt flies off the shelf,\u201d Magnani says. \u201cThen we have the classics like ham and mushroom and buffalo mozzarella. We also do specials of the week with capers and other sausages. It\u2019s a bit of educating our customers to try something new and bringing them a taste of Italy.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.laurenkallen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you polled people about what city makes the best pizza, London would not be their first answer. Not by a long shot. But Luca Magnani wants you to rethink that. He and his partner are bringing Roman street-style pizza to the most bustling startup scene in Europe. Pizza Rossa, founded in 2014, made a [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":22288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Side Hustle: Luca Magnani brings Roman-style pizza to London<\/title>\n<meta name=\"description\" content=\"Luca Magnani decided to jump ship from his corporate life and start Pizza Rossa. A total crowd-pleaser? The jalape\u00f1o pepperoni pizza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Side Hustle: Luca Magnani brings Roman-style pizza to London\" \/>\n<meta property=\"og:description\" content=\"Luca Magnani decided to jump ship from his corporate life and start Pizza Rossa. A total crowd-pleaser? The jalape\u00f1o pepperoni pizza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-11T22:22:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T20:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"1355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Crystal Kang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crystal Kang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\"},\"author\":{\"name\":\"Crystal Kang\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/d2c090dd24d88101e53994a222648a85\"},\"headline\":\"Side Hustle: Luca Magnani brings Roman-style pizza to London\",\"datePublished\":\"2016-07-11T22:22:43+00:00\",\"dateModified\":\"2020-04-03T20:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\"},\"wordCount\":628,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\",\"name\":\"Side Hustle: Luca Magnani brings Roman-style pizza to London\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355\",\"datePublished\":\"2016-07-11T22:22:43+00:00\",\"dateModified\":\"2020-04-03T20:56:11+00:00\",\"description\":\"Luca Magnani decided to jump ship from his corporate life and start Pizza Rossa. A total crowd-pleaser? The jalape\u00f1o pepperoni pizza.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355\",\"width\":3107,\"height\":1355},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Side Hustle: Luca Magnani brings Roman-style pizza to London\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/d2c090dd24d88101e53994a222648a85\",\"name\":\"Crystal Kang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5789d164654c326d951e81564acaf850b9310afe41a3169fe1f04373e3f2e695?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5789d164654c326d951e81564acaf850b9310afe41a3169fe1f04373e3f2e695?s=96&d=mm&r=g\",\"caption\":\"Crystal Kang\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/crystal-kang\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Side Hustle: Luca Magnani brings Roman-style pizza to London","description":"Luca Magnani decided to jump ship from his corporate life and start Pizza Rossa. A total crowd-pleaser? The jalape\u00f1o pepperoni pizza.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london","og_locale":"en_US","og_type":"article","og_title":"Side Hustle: Luca Magnani brings Roman-style pizza to London","og_description":"Luca Magnani decided to jump ship from his corporate life and start Pizza Rossa. A total crowd-pleaser? The jalape\u00f1o pepperoni pizza.","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london","og_site_name":"Ideas","article_published_time":"2016-07-11T22:22:43+00:00","article_modified_time":"2020-04-03T20:56:11+00:00","og_image":[{"width":3107,"height":1355,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355","type":"image\/jpeg"}],"author":"Crystal Kang","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Crystal Kang","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london"},"author":{"name":"Crystal Kang","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/d2c090dd24d88101e53994a222648a85"},"headline":"Side Hustle: Luca Magnani brings Roman-style pizza to London","datePublished":"2016-07-11T22:22:43+00:00","dateModified":"2020-04-03T20:56:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london"},"wordCount":628,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355","articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london","name":"Side Hustle: Luca Magnani brings Roman-style pizza to London","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355","datePublished":"2016-07-11T22:22:43+00:00","dateModified":"2020-04-03T20:56:11+00:00","description":"Luca Magnani decided to jump ship from his corporate life and start Pizza Rossa. A total crowd-pleaser? The jalape\u00f1o pepperoni pizza.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355","width":3107,"height":1355},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-luca-magnani-brings-roman-style-pizza-london#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"Side Hustle: Luca Magnani brings Roman-style pizza to London"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/d2c090dd24d88101e53994a222648a85","name":"Crystal Kang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5789d164654c326d951e81564acaf850b9310afe41a3169fe1f04373e3f2e695?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5789d164654c326d951e81564acaf850b9310afe41a3169fe1f04373e3f2e695?s=96&d=mm&r=g","caption":"Crystal Kang"},"url":"https:\/\/www.wework.com\/ideas\/author\/crystal-kang"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Side-Hustle-Luca-Magnani-Brings-Roman-Style-Pizza-to-London1.jpg?fit=3107%2C1355","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/22284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/917"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=22284"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/22284\/revisions"}],"predecessor-version":[{"id":65587,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/22284\/revisions\/65587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/22288"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=22284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=22284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=22284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}