{"id":22240,"date":"2016-07-07T14:23:57","date_gmt":"2016-07-07T18:23:57","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22240"},"modified":"2020-03-30T22:46:55","modified_gmt":"2020-03-31T02:46:55","slug":"buying-gifts-stressful-glifft-uses-data-science-make-effortless","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/buying-gifts-stressful-glifft-uses-data-science-make-effortless","title":{"rendered":"Buying gifts too stressful? Glifft uses data science to make it effortless"},"content":{"rendered":"\n<p><em>In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.<br><\/em><br>When <a href=\"https:\/\/www.wework.com\/membership\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork members<\/a>&nbsp;Pooja Desai-Singh and Sourav&nbsp;Dey created <a href=\"http:\/\/www.glifft.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Glifft<\/a>, the idea was to make gift-giving effortless and more fun for everyone. I talked to the first-time founders and friends about the most memorable gifts they\u2019ve ever received, eliminating the information overload headache that comes with online shopping, and their favorite San Francisco Bay Area finds.<\/p>\n\n\n\n<p><strong>So what is GLIFFT, and what inspired you to create it? <\/strong><\/p>\n\n\n\n<p><strong>Desai-Singh<\/strong><strong>:<\/strong> About a year ago, Sourav\u2019s wife was online looking for a gift, and she was spending hours, was very annoyed, and thought that there must be a service out there that could help her because it was a pain in the butt! And Sourav thought that he could do this. So he brought me on, and in January 2016 we started. In February 2016, we launched our first product. Why we thought the timing was right for this product\u2014looking at the world where it is today, we saw this elimination of the middleman in many different fields\u2014and the problem with that is the overwhelming amount of choice that\u2019s created.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Buying-Gifts-Too-Stressful-Glifft-Uses-Data-Science-to-Make-It-Effortless2-400x571.jpg\" alt=\"View More: http:\/\/twentytwentystudios.pass.us\/creator-mag-shoots\" class=\"wp-image-22245\"\/><\/figure><\/div>\n\n\n\n<p><strong>Dey<\/strong><strong>:<\/strong> When my wife talked to me about her idea, my background in AI, working at Nest and Google\u2014working in artificial intelligence and machine learning products\u2014I realized that this could be a perfect application for machine learning. I thought \u201cWhy not me?\u201d I needed help with marketing, so I pitched to Pooja\u2014she didn\u2019t need much convincing before jumping on board! So we left our jobs and really started in earnest in January.<\/p>\n\n\n\n<p><strong>What\u2019s the most fun gift you\u2019ve ever received and why?<\/strong><\/p>\n\n\n\n<p><strong>Dey<\/strong><strong>:<\/strong> I\u2019m a big fan of Aziz Ansari, and my wife got me tickets to go to his book-signing event. Totally unexpected and really fun. It was the thoughtfulness of it all\u2014fulfilling my man crush! The other great gift I\u2019ve been given was a trip, and my wife set this up. Many years back, we went to a place called the Channel Islands, off the coast of Los Angeles. She\u2019s not as into outdoorsy stuff as I am, but the fact that she was willing to organize a camping trip for me, learning about these things, was so incredibly thoughtful.<\/p>\n\n\n\n<p><strong>What problems do you hope to solve for reticent gift-givers around the world?<\/strong><\/p>\n\n\n\n<p><strong>Desai-Singh<\/strong><strong>:<\/strong> We want to make gifting better using data science. And that\u2019s where Sourav\u2019s background comes in. And for reticent gift-givers, before we even got started, in the six months when we were doing this on the side, we talked to a lot of customers, asking about their own experiences with gift-giving. The problem that we found was that it could be very time-consuming and very stressful. People <em>want<\/em> to be good gift-givers, and they feel that they either don\u2019t have time to do it, or there are too many options out there. We want to make gift-giving fun again.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Buying-Gifts-Too-Stressful-Glifft-Uses-Data-Science-to-Make-It-Effortless3-400x571.jpg\" alt=\"View More: http:\/\/twentytwentystudios.pass.us\/creator-mag-shoots\" class=\"wp-image-22246\"\/><\/figure><\/div>\n\n\n\n<p><strong>Dey<\/strong><strong>:<\/strong> Right now, we have our curation, giving you some choices delivered to you. And this way, somebody is doing the work <em>for <\/em>you. And we\u2019re developing a Tinder-for-gift-giving type app, so we can give you an infinite selection of gifts in a price point for someone. So it becomes more like a game, and you almost have a butler working for you, serving up options on a tray.<\/p>\n\n\n\n<p><strong>What are some of your favorite <\/strong><strong>San Francisco <\/strong><strong>Bay Area finds?<\/strong><\/p>\n\n\n\n<p><strong>Desai-Singh<\/strong><strong>:<\/strong> It\u2019s funny because we\u2019ve actually curated some things from the Bay Area for our catalogue. I love giving things from <a href=\"http:\/\/www.heathceramics.com\/san-francisco\" target=\"_blank\" rel=\"noopener noreferrer\">Heath Ceramics<\/a>, a local ceramics company used in a lot of different local SF restaurants. They are microwave and dishwasher-safe, and they\u2019re made locally in San Francisco, which makes them more special than your average gift. And there\u2019s a great chocolate shop in the Mission called <a href=\"https:\/\/www.dandelionchocolate.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dandelion Chocolate<\/a>, created by two ex-Googlers.<\/p>\n\n\n\n<p><strong>Dey<\/strong><strong>:<\/strong> I\u2019m a big coffee geek. Pooja hates coffee, so we agree to disagree, but I dig all the micro-beaneries in San Francisco. My personal favorite is called <a href=\"https:\/\/sightglasscoffee.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sightglass Coffee<\/a>\u2014I\u2019ve given beans from there to my dad, for example. I sent him a whole packet of all the different beans that they have. And anybody who comes to San Francisco, I have to take them to Sightglass Coffee, so they can see what <em>real<\/em> coffee is like. Also, I\u2019m big into experiences, so some of my favorite places are little unique SF places to go\u2014there\u2019s some weird stuff in the city. Since it\u2019s so hilly here, there are giant slides, three or four stories, that you can slide down. There\u2019s one in Bernal Heights\u2014you can take the stairs, or you can take the slide! That\u2019s a unique place I like to take people in the city.<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.twentytwentystudios.com\/?utm_source=wework&amp;utm_medium=referral&amp;utm_campaign=creator\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Gerber<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.When WeWork members&nbsp;Pooja Desai-Singh and Sourav&nbsp;Dey created Glifft, the idea was to make gift-giving effortless and more fun for everyone. I talked to the first-time founders and friends about [&hellip;]<\/p>\n","protected":false},"author":918,"featured_media":22244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buying gifts too stressful? 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Glifft uses data science to make it effortless\" \/>\n<meta property=\"og:description\" content=\"When Pooja Desai-Singh and Sourav Dey created Glifft, the idea was to take away the information overload and make gift-giving more fun for everyone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/buying-gifts-stressful-glifft-uses-data-science-make-effortless\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-07T18:23:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T02:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/07\/Buying-Gifts-Too-Stressful-Glifft-Uses-Data-Science-to-Make-It-Effortless1.jpg?fit=3107%2C2072\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"2072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victoria Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/buying-gifts-stressful-glifft-uses-data-science-make-effortless#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/buying-gifts-stressful-glifft-uses-data-science-make-effortless\"},\"author\":{\"name\":\"Victoria Taylor\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/4bfd62ccd65d149f6b86923ee3b4f2e4\"},\"headline\":\"Buying gifts too stressful? 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