{"id":22105,"date":"2016-06-28T16:46:25","date_gmt":"2016-06-28T20:46:25","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22105"},"modified":"2020-04-03T16:59:22","modified_gmt":"2020-04-03T20:59:22","slug":"former-beauty-editor-nails-paintbox","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/former-beauty-editor-nails-paintbox","title":{"rendered":"A former beauty editor nails it with Paintbox"},"content":{"rendered":"\n<p><em>In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.<\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/www.paint-box.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paintbox&nbsp;<\/a>takes nail art to another level. From the ever-changing menu of designs and options to the curated selection of seasonal colors, this high-design nail studio makes elegance accessible. I spoke with Paintbox\u2019s&nbsp;founder, Eleanor Langston, a <a href=\"https:\/\/www.wework.com\/v2\/locations\/new-york-city\/soho\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Soho<\/a> member, about her favorite colors, the latest trends, and bringing her experience in beauty writing and magazines to her company.<\/p>\n\n\n\n<p><strong>So tell me a little bit about yourself and how you started Paintbox.<\/strong><\/p>\n\n\n\n<p>I was a beauty editor for 10 years, working at <em>Cosmopolitan<\/em>, <em>Elle<\/em>, <em>Fitness<\/em>, and then freelancing for a few other magazines. When I was in beauty editorial, I saw the huge trend in nails\u2014the boom that happened in the 2000s with celebrities and the fashion world trying really cool things with nails. So after I left the editorial world, what jumped out to me about nails is I saw all these trends happening, but I didn\u2019t know of a place to go to here in NYC where I could do these cool, sophisticated things to wear to work.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/A-Former-Beauty-Editor-Nails-it-with-Paintbox2-400x571.jpg\" alt=\"A Former Beauty Editor Nails it with Paintbox2\" class=\"wp-image-22109\"\/><\/figure><\/div>\n\n\n\n<p>My purpose in starting Paintbox is to help women navigate nail trends\u2014whether it\u2019s through a lookbook of suggested color combinations and designs based on fashion week designs, or separate individual season collections. With magazines, we took every trend on the planet and broke it down for what our readers wanted. The same thing for nails\u2014what\u2019s doable, what works for a modern woman, what\u2019s something you can wear to work, or something that\u2019s out of your comfort zone, but not too crazy.<\/p>\n\n\n\n<p><strong>Paintbox offers a seasonal collection of thoughtfully edited nail designs and colors reminiscent of runway and editorial trends. How do you and your team decide what influences to include?<\/strong><\/p>\n\n\n\n<p>We mainly use Pinterest. We have tons of secret boards that we share back and forth\u2014 whether it\u2019s clothes, architecture, or even interior design. We get inspiration from a lot of random things and work cohesively as a team to narrow down what makes the cut each season. Definitely a group effort.<\/p>\n\n\n\n<p><strong>When did you first realize you loved the world of beauty products?<\/strong><\/p>\n\n\n\n<p>Probably right after I moved to New York from Tennessee. I had a journalism background and became a beauty editor because I loved the color theory as well as the science behind beauty. My background was in interviewing dermatologists, aestheticians, stylists. I love the beauty and science behind so many things: fragrance, hair, nails, makeup, skin health. I love the research as well as the fun stuff. So it had a great combination of research mixed with style and color.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/A-Former-Beauty-Editor-Nails-it-with-Paintbox3-800x571.jpg\" alt=\"A Former Beauty Editor Nails it with Paintbox3\" class=\"wp-image-22110\"\/><\/figure>\n\n\n\n<p><strong>What nail polish colors are absolute essentials in your life?<\/strong><\/p>\n\n\n\n<p>Well, I always rotate, but I really love Essie <a href=\"http:\/\/www.essie.com\/colors\/blues\/bikini-so-teeny.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Bikini So Teeny<\/a> on my toes right now. I really love Gelish <a href=\"http:\/\/www.chickettes.com\/gelish-botanical-awakenings-spring-2016-collection-swatches\/\" target=\"_blank\" rel=\"noopener noreferrer\">I Or-chid You Not<\/a>\u2014it\u2019s a gray taupe, a modern neutral\u2014and also a poppy red by CND <a href=\"https:\/\/cnd.com\/lobster-roll\" target=\"_blank\" rel=\"noopener noreferrer\">Lobster Roll\u00ad<\/a>. I\u2019m a huge fan of gel\u2014I love Gelish and CND Shellac for longevity and giving my nails more bulk. With two young sons, I need long-lasting, effective gel manicures.<\/p>\n\n\n\n<p><strong>What nail polish trends do you see as being big this year?<\/strong><\/p>\n\n\n\n<p>I think in terms of nail art, we\u2019re focusing on less is more and doing interesting things with that. So graphic designs, a lot of negative space, cool metallic, holographic, or pearly foils. A lot of iridescent, as well as polarizing color combinations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/A-Former-Beauty-Editor-Nails-it-with-Paintbox4-800x571.jpg\" alt=\"A Former Beauty Editor Nails it with Paintbox4\" class=\"wp-image-22111\"\/><\/figure>\n\n\n\n<p><strong>What\u2019s some of the feedback you\u2019ve received from Paintbox users so far?<\/strong><\/p>\n\n\n\n<p>It\u2019s really fun to see women get out of their comfort zone. A lot of them think they\u2019re just coming in for a basic manicure, and they\u2019ll end up with a cool design and become a regular. New York is so busy and hectic\u2014our clients run in all busy and hectic, and they always leave confident and happy. It\u2019s been fun seeing how much a manicure can change your mood for the day. And it\u2019s great to see how many people come in groups! We serve champagne, wine, comfortable chairs, fun music\u2014it\u2019s an elevated experience that encourages people to multitask by spending time with their friends while getting beauty services.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Anything else we should know about you?<\/strong><\/p>\n\n\n\n<p>Fun fact: Elvis Presley was my third cousin. My grandma and Elvis\u2019 mother were first cousins. And I\u2019m from Memphis, Tennessee, born and raised.<\/p>\n\n\n\n<p>Photos: Paintbox<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community. Paintbox&nbsp;takes nail art to another level. From the ever-changing menu of designs and options to the curated selection of seasonal colors, this high-design nail studio makes elegance accessible. [&hellip;]<\/p>\n","protected":false},"author":918,"featured_media":22107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A former beauty editor nails it with Paintbox<\/title>\n<meta name=\"description\" content=\"New York-based high-design nail studio Paintbox takes nail art to another level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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