{"id":22079,"date":"2016-06-27T17:22:14","date_gmt":"2016-06-27T21:22:14","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=22079"},"modified":"2020-04-03T16:59:29","modified_gmt":"2020-04-03T20:59:29","slug":"yondr-no-phone-zone-lets-you-enjoy-concerts-again","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/yondr-no-phone-zone-lets-you-enjoy-concerts-again","title":{"rendered":"Yondr\u2019s &#8216;no phone zone&#8217; lets you enjoy concerts again"},"content":{"rendered":"\n<p>Chris Rock didn\u2019t want all his best jokes blasted out online before he told them at the Oscars. Alicia Keys was hoping to keep her new songs under wraps until her upcoming album was released. And Guns N\u2019 Roses wanted to keep their reunion concert a secret until they were ready to go public.<\/p>\n\n\n\n<p>So all these performers turned to the same person: Graham Dugoni, founder of <a href=\"http:\/\/overyondr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yondr<\/a>.<\/p>\n\n\n\n<p>Dugoni\u2019s company makes neoprene pouches that resemble tiny sleeping bags. As you head into a concert venue, drop your phone into one of these pouches and it locks tight. When you leave, tap your pouch on a device near the exit that opens it again.<\/p>\n\n\n\n<p>Yondr creates a \u201cno phone zone\u201d where nobody\u2019s taking video of a performance. That means comedians can try out new material, and singers can give the audience a preview of their upcoming single without worrying that it will be uploaded to YouTube or Vimeo.<\/p>\n\n\n\n<p>And Dugoni points out that nobody\u2019s texting, taking selfies, or just absentmindedly checking for new messages. Everybody is paying attention to what\u2019s happening onstage.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/Yondr\u2019s-\u2018No-Phone-Zone\u2019-Lets-You-Enjoy-Concerts-Again2-400x571.jpg\" alt=\"Yondr\u2019s \u2018No Phone Zone\u2019 Lets You Enjoy Concerts Again2\" class=\"wp-image-22090\"\/><\/figure><\/div>\n\n\n\n<p>\u201cIf you haven\u2019t been to a concert where people aren\u2019t on their phones, you don\u2019t know what you\u2019re missing,\u201d says Dugoni. \u201cWhat we\u2019re doing is creating an environment where people can be swept up in the moment.\u201d<\/p>\n\n\n\n<p>Dugoni, a member at San Francisco\u2019s <a href=\"https:\/\/www.wework.com\/v2\/locations\/san-francisco\/civic-center\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Civic Center<\/a>, wasn\u2019t always an entrepreneur. He played soccer for all four years that he attended Duke University, and after graduating, he moved on to professional teams in Norway and the United States.<\/p>\n\n\n\n<p>After retiring from the field, he went to work in finance, taking a job at an independent investment firm in Atlanta.<\/p>\n\n\n\n<p>\u201cThat was my first time to jump into the job market,\u201d Dugoni says. \u201cI knew right away that it wasn\u2019t for me.\u201d<\/p>\n\n\n\n<p>His next job was at a San Francisco-based startup. He only stayed there for six months or so, but it was long enough to convince him that an idea he had for his own startup was a good one.<\/p>\n\n\n\n<p>Dugoni launched Yondr a little over two years ago, cashing out his retirement fund, selling his car, and doing anything else he could to fund the business. He started building out prototypes, taking them to his local hardware store for advice on the electronic locking mechanism. If they didn\u2019t open and close easily, then audiences would never stand for them.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"414\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/Yondr\u2019s-\u2018No-Phone-Zone\u2019-Lets-You-Enjoy-Concerts-Again3.jpg\" alt=\"Yondr\u2019s \u2018No Phone Zone\u2019 Lets You Enjoy Concerts Again3\" class=\"wp-image-22091\"\/><\/figure><\/div>\n\n\n\n<p>Dugoni\u2019s big break came when an Oakland music venue called the Stork Club let him try it out during a burlesque show.<\/p>\n\n\n\n<p>\u201cThe manager there was really cool,\u201d Dugoni says. \u201cShe got what we were trying to do instantly.\u201d<\/p>\n\n\n\n<p>A lot of performers noticed as well. Bands like the Lumineers started using the device at their concerts, as did comedians Dave Chappelle, Hannibal Buress, and Louis C.K.<\/p>\n\n\n\n<p>The reviews from audiences have been almost all positive, he says. And club owners are happy too. Turns out when customers aren\u2019t on their phones, sales at the bar go up seven or eight percent.<\/p>\n\n\n\n<p>\u201cSo it kind of flows both ways,\u201d says Dugoni. \u201cEverybody seems happy.\u201d<\/p>\n\n\n\n<p>Photos: Yondr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Rock didn\u2019t want all his best jokes blasted out online before he told them at the Oscars. Alicia Keys was hoping to keep her new songs under wraps until her upcoming album was released. And Guns N\u2019 Roses wanted to keep their reunion concert a secret until they were ready to go public. So [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":22088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-22079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yondr\u2019s &#039;no phone zone&#039; lets you enjoy concerts again<\/title>\n<meta name=\"description\" content=\"Yondr creates a \u201cno phone zone\u201d where nobody\u2019s taking video of a performance. 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