{"id":21916,"date":"2016-06-22T10:08:06","date_gmt":"2016-06-22T14:08:06","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21916"},"modified":"2020-03-30T22:50:12","modified_gmt":"2020-03-31T02:50:12","slug":"expert-advice-jason-sanders-3-tips-breaking-capital-raising","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/expert-advice-jason-sanders-3-tips-breaking-capital-raising","title":{"rendered":"Expert Advice: Jason Sander\u2019s three tips for breaking into capital raising"},"content":{"rendered":"\n

The son of a psychoanalyst and writer, New York native Jason Sander<\/a> didn\u2019t grow up surrounded by your typical Wall Street types. But there he landed, working for established companies like Merril Lynch and Bear Stearns before transitioning into the real estate world, where he has had huge success in raising capital.<\/p>\n\n\n\n

It was after sourcing the capital for the 10th largest acquisition in New York City\u2014180 Maiden Lane<\/a>\u2014that Sander decided to start his own venture, SandCap LLC.<\/p>\n\n\n\n

\u201cI never<\/em> dreamed of having my own company,\u201d the WeWork Soho West<\/a> member admits. \u201cI worked for some of the top real estate companies in New York and enjoyed it very much. But on the capital raising side, it really makes more sense for you to be able to capital raise for a few different clients, rather than just being in-house and working for one major client.\u201d<\/p>\n\n\n\n

Branching off on his own also gave him a schedule he could control, which he very much needed at the time.<\/p>\n\n\n\n

\"Expert<\/figure><\/div>\n\n\n\n

\u201cI started this company while my father was passing from brain cancer,\u201d says Sander. \u201cSo to start building my own company allowed me the flexibility to help take care of him.\u201d<\/p>\n\n\n\n

Below, Sander gives his top three tips for others looking to break into capital raising.<\/p>\n\n\n\n

1. Hit the books (and the Internet). \u201c<\/strong>Before I reach out to any potential client\u2014whether it\u2019s a real estate company or a major institutional investor\u2014I really do my homework,\u201d says Sander. \u201cI read voraciously everything there is to know about that real estate company or that investor, so that when I actually talk to them on the phone or meet them in person, I know everything to know about them that is publicly available. And I think a lot of people\u2014when they\u2019re reaching out to raise capital for any<\/em> kind of business\u2014they often forget that not all investors are similar at all. All investors have a different reason for investing in what they invest in\u2014unless you really know that going into each meeting, you will not be successful.\u201d<\/p>\n\n\n\n

2. It\u2019s your personality that pays off.<\/strong> \u201cA major bit of advice for everyone,\u201d says Sander, \u201cespecially in real estate and Wall Street, where there are a lot of good people and there\u2019s also a lot of not-so-good people, is that it\u2019s always very important to work with people that have the best integrity in the industry because it reflects on you.\u201d<\/p>\n\n\n\n

3. Don\u2019t self-destruct. <\/strong>Humility is key, says Sander. \u201cI went to a major conference this past week. There was somebody who may be very successful who was on one of the panels, and he came across as absolutely arrogant\u2014had no self-awareness of how arrogant they seemed\u2014and they probably turned off every single potential investor in the room. It\u2019s just important, no matter how successful you\u2019ve become\u2014don\u2019t take yourself too seriously.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The son of a psychoanalyst and writer, New York native Jason Sander didn\u2019t grow up surrounded by your typical Wall Street types. But there he landed, working for established companies like Merril Lynch and Bear Stearns before transitioning into the real estate world, where he has had huge success in raising capital. It was after sourcing […]<\/p>\n","protected":false},"author":893,"featured_media":21921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-21916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nExpert Advice: Jason Sander\u2019s three tips for breaking into capital raising<\/title>\n<meta name=\"description\" content=\"Want to help put together big-time real estate deals? 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