{"id":21745,"date":"2016-06-10T17:17:44","date_gmt":"2016-06-10T21:17:44","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21745"},"modified":"2020-04-03T17:51:28","modified_gmt":"2020-04-03T21:51:28","slug":"edgy-demure-style-designer-dara-ambriz-follows-passion","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/edgy-demure-style-designer-dara-ambriz-follows-passion","title":{"rendered":"With an ‘edgy-demure’ style, designer Dara Ambriz follows her passion"},"content":{"rendered":"\n

In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.<\/em><\/p>\n\n\n\n

WeWork member Dara Ambriz may be based in Albuquerque, but her heart is in the Big Apple\u2014specifically WeWork Bryant Park<\/a>. Or, as she puts it, “New Mexico is my heart, but NYC is my soul.\u201d A fashion designer who creates women’s apparel, Ambriz\u2019s company Hopeless + Cause Atelier<\/a> makes one-of-a-kind creations for its customers around the world. Read on to learn about what inspires her work, who would be her dream person to dress, and her long stint in HR.<\/p>\n\n\n\n

Tell us a little bit about yourself and Hopeless + Cause Atelier.<\/strong><\/p>\n\n\n\n

I am a native New Mexican. Born in Santa Fe, raised in Albuquerque. I\u2019ve always had a love for fashion\u2014one of my favorite Christmas gifts was Fashion Plates, and I was always creating different outfits for my Barbies. However, it wasn\u2019t until I was in middle school that I learned to sew. My parents got divorced when I was in 5th grade, so out of necessity, my grandmother taught me how to sew, and I made a lot of my clothing when I was in middle school.<\/p>\n\n\n\n

When I got to high school, I was so excited because there was an opportunity to take fashion classes and a fashion club. Unfortunately, due to school budget cuts, the classes were canceled and there wasn\u2019t enough interest to sustain the club. I went down another path and focused on my second passion: psychology. I spent a lot of my career in HR, managing employee engagement programs, employee volunteer programs, and corporate grants programs, as well as working to build capacity within dozens of nonprofits locally.<\/p>\n\n\n\n

\"With<\/figure><\/div>\n\n\n\n

My path led me back to fashion when I had the opportunity to attend Fashion Week for the first time in September 2013. That reopened my eyes to fashion, and subsequently I became a partner in a local boutique. I loathed retail, but I loved spending time with my customers to understand their needs and how they would transform with my help\u2014building their self-confidence. I had several individuals seek out my help because they hated to shop, or they had a significant life moment, and they needed that guidance on how to feel more confident. And that to me was transformative. It was so incredible to see people come in and then leave beaming because they were able to find something they felt good<\/em> in and good<\/em> about. I see fashion through that psychological and communicative lens.<\/p>\n\n\n\n

Two years ago, I was having a conversation with a friend about my work. He told me, \u201cWhy don\u2019t you design your own clothes? You have an eye for it.\u201d I started small, designing clothing for myself to wear because there\u2019s a lot of social events here in Albuquerque. Every time I\u2019d show up to an event, people would ask if I\u2019d created my outfit, gave me kudos, but I never knew how genuine it was. I wasn\u2019t sure if people were just being nice or truly honest! This past summer, a dear friend asked me to create a few looks for her. Attending one of the events with her (and no one knowing I created her dress), I felt like a \u201cfly on the wall\u201d because because people would come to her and say that her dress was gorgeous<\/em>\u2014it was a green and navy jersey knit with a plunging neckline. That\u2019s when Hopeless + Cause Atelier<\/em> was launched.<\/p>\n\n\n\n

\"With<\/figure>\n\n\n\n

What\u2019s your favorite item of clothing that you\u2019ve created and why?<\/strong><\/p>\n\n\n\n

I think my favorite look is two pieces together\u2014the all-white pantsuit with the long white vest. It\u2019s my favorite because it\u2019s so fashion-forward for New Mexico and vintage, yet edgy. Jennifer\u2019s\u2014my model and muse\u2014style is vintage 1960s\/1970s. The look is a faux fur vest that goes all the way down to the ground\u2014the \u201cJamie\u201d (named after a fashion and lifestyle blogger here in Albuquerque). The \u201cAverie\u201d pantsuit is a jacquard jersey knit, off the shoulders, wide pant leg. You have<\/em> to be very confident in yourself to pull it off, and that\u2019s what I love: when women look at fashion as an extension of themselves. Of course for the photoshoot, we picked a very urban area of town, so as to say, \u201cIt doesn\u2019t matter where I\u2019m at\u2014I\u2019m having an impact on the scene.\u201d<\/p>\n\n\n\n

How does sustainability and giving back factor into your fashion?<\/strong><\/p>\n\n\n\n

I call it \u201csocial wear with a social conscience.\u201d I\u2019m always looking for ways to source material ethically. I work with a nonprofit called Batiks for Life<\/a> from Ghana, Africa, to help create Batik fabric for some of my clothes. It\u2019s creating the ability for women in Ghana to have income that\u2019s self-supporting. My clothes also have a giving back component. The pieces are named either after the woman I\u2019m creating them for, strong women in history, or strong female characters. The women I create garments for choose a local nonprofit to support with their purchase\u201410 percent of the sale benefits that organization\u2014and it\u2019s perpetual, meaning if that garment is recreated, another contribution will be donated to that same organization.<\/p>\n\n\n\n

\"With<\/figure>\n\n\n\n

Who would be your dream person to dress in your apparel?<\/strong><\/p>\n\n\n\n

I would love to be able to dress Diane von Furstenberg! I think that would be a dream\u2014if she would just let somebody else dress her! I love her style and empowerment she\u2019s given to women. Her style is classic, but edgy at the same time\u2014a way that I design too. I call my style \u201cedgy-demure.\u201d I\u2019m not afraid of mixing an A-line skirt with a tank top, lace cutouts with raw edge denim, or corduroy with feather detail\u2014the unexpected.<\/p>\n\n\n\n

Photos: Katelyn Perry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community. WeWork member Dara Ambriz may be based in Albuquerque, but her heart is in the Big Apple\u2014specifically WeWork Bryant Park. Or, as she puts it, “New Mexico is my heart, but […]<\/p>\n","protected":false},"author":918,"featured_media":21752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nWith an 'edgy-demure' style, designer Dara Ambriz follows her passion<\/title>\n<meta name=\"description\" content=\"A fashion designer who creates women's apparel, Ambriz\u2019s company Hopeless + Cause Atelier makes one-of-a-kind creations for its customers around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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