{"id":21678,"date":"2016-12-07T17:02:21","date_gmt":"2016-12-07T22:02:21","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21678"},"modified":"2020-02-26T14:28:53","modified_gmt":"2020-02-26T19:28:53","slug":"hickies-life-without-laces-ties-couple-together","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hickies-life-without-laces-ties-couple-together","title":{"rendered":"At Hickies, a &#8216;life without lace&#8217; ties a couple together"},"content":{"rendered":"\n<p>These days, Argentine couple Gast\u00f3n Frydlewski and Mariquel Waingarten work tirelessly day in and day out on <a href=\"http:\/\/www.hickies.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hickies<\/a>, a set of adjustable straps that replaces the strings of shoelaces, revamping the look and feel.<\/p>\n\n\n\n<p>Fully immersed in a \u201clife without laces,\u201d there was a time when Frydlewski\u2019s futuristic shoe accessory seemed far from a reality\u2014as did getting Waingarten to think of him romantically. Now, he\u2019s not only living one dream, but two.<\/p>\n\n\n\n<h2  id=\"i-thought-he-was-crazy\"class=\"wp-block-heading\"><strong>\u201cI thought he was crazy\u201d<\/strong><\/h2>\n\n\n\n<p>Waingarten met Frydlewski in Argentina when she was 21. She had her mind set on her career in the hotel business, but Frydlewski had his mind set on her. He mustered the courage to ask her out and brought along sketches of the futuristic shoelace design that he\u2019d been working on.<\/p>\n\n\n\n<p>As a college student, Frydlewski says he was \u201cone of those kids that would never tie his laces, and leave the tips hanging, or tuck them inside the shoes (very uncomfortable).\u201d And he wasn\u2019t the only one. \u201cI realized that everyone has an issue with laces,\u201d he says.<\/p>\n\n\n\n<p>But Waingarten didn\u2019t care for the sketches. In fact, she laughed.<\/p>\n\n\n\n<p>\u201cI thought he was crazy and thought it was a stupid idea,\u201d she admit. \u201cHe thought, \u2018She\u2019s gonna be so impressed. I\u2019m gonna get her.\u2019 But it had the opposite effect. I told him to get a job.\u201d<\/p>\n\n\n\n<p>After getting rejected, Frydlewski continued refining the prototype. He spent six years drafting his ideas, hoping one day his startup would win the way to Waingarten\u2019s heart.<\/p>\n\n\n\n<p>His persistence paid off. After Waingarten had broken up with her ex boyfriend, Frydlewski had asked her out. This was six years after they had their first date.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/CJfiJWmPAPs\n<\/div><\/figure>\n\n\n\n<p>\u201cWhen I said, \u2018yes\u2019 to another date, we had an amazing time,\u201d Waingarten says. \u201cThree months after, we were living together and six months later, we were getting married. We were talking about how we want our lives to be. We didn\u2019t want to work on separate jobs and be apart. He brought up the idea of Hickies. I couldn\u2019t believe he still had that idea.\u201d<\/p>\n\n\n\n<p>It was then that Waingarten had a change of heart about Hickies. \u201cIf you\u2019re still thinking about it six to eight years later, you have to try this,\u201d says Waingarten. \u201cSo then I thought, \u2018We need to do this.\u2019\u201d<\/p>\n\n\n\n<h2  id=\"improving-other-peoples-lives\"class=\"wp-block-heading\"><strong>Improving other people\u2019s lives <\/strong><\/h2>\n\n\n\n<p>Hickies drew national and international interest from shoemakers to manufacturers. Topper, a Brazil-based sports brand, and Adidas reached out about incorporating Hickies into their products. Brookstone showcased Hickies as a novelty item in stores across the U.S. Hickies is sold in independent shops and in all the Equinox gym stores.<\/p>\n\n\n\n<p>Based at <a rel=\"noopener noreferrer\" href=\"https:\/\/www.wework.com\/locations\/new-york-city\/williamsburg\" target=\"_blank\">WeWork 134 N 4th St<\/a>, the company has also received a lot of support online\u2014Hickies\u2019 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.kickstarter.com\/projects\/hickies\/hickies-turn-your-kicks-into-slip-ons\" target=\"_blank\">Kickstarter campaign<\/a> has exceeded more than six times its initial goal of $25,000. On its recent <a rel=\"noopener noreferrer\" href=\"https:\/\/www.indiegogo.com\/projects\/hickies-upgrade-the-shoes-you-love--2#\/\" target=\"_blank\">Indiegogo campaign<\/a>, Hickies exceeded its initial goal of $25,000 in just over a week.<\/p>\n\n\n\n<p>Not only is Hickies making a fashion statement with its lace-free, snap-on straps, but it\u2019s also serving an important role in the community of parents with autistic children.<\/p>\n\n\n\n<p>\u201cThe shoelace can expose disabilities to other people, so by eliminating that, people can feel more independent,\u201d Waingarten says.<\/p>\n\n\n\n<p>This month, Hickies plans to partner with an autism organization and create a video campaign to support the cause. Proceeds will go to the partnering autism organization, which has yet to be announced.<\/p>\n\n\n\n<p>\u201cIt feels good to do something outside of our own personal objective and to see how it improves other people\u2019s lives,\u201d says Waingarten.<em>&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, Argentine couple Gast\u00f3n Frydlewski and Mariquel Waingarten work tirelessly day in and day out on Hickies, a set of adjustable straps that replaces the strings of shoelaces, revamping the look and feel. Fully immersed in a \u201clife without laces,\u201d there was a time when Frydlewski\u2019s futuristic shoe accessory seemed far from a reality\u2014as [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":21684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[513,39218,39221],"class_list":["post-21678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-innovation","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>At Hickies, a &#039;life without lace&#039; ties a couple together<\/title>\n<meta name=\"description\" content=\"Gast\u00f3n Frydlewski and Mariquel Waingarten work tirelessly day in and day out on Hickies, a set of adjustable straps that replaces the strings of shoelaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hickies-life-without-laces-ties-couple-together\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At Hickies, a &#039;life without lace&#039; ties a couple together\" \/>\n<meta property=\"og:description\" content=\"Gast\u00f3n Frydlewski and Mariquel Waingarten work tirelessly day in and day out on Hickies, a set of adjustable straps that replaces the strings of shoelaces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hickies-life-without-laces-ties-couple-together\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-07T22:02:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-26T19:28:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Hickies-A-\u2018Life-Without-Laces\u2019-Ties-a-Couple-Together.jpg?fit=3107%2C1411\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"1411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Crystal Kang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crystal Kang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hickies-life-without-laces-ties-couple-together#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hickies-life-without-laces-ties-couple-together\"},\"author\":{\"name\":\"Crystal Kang\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/d2c090dd24d88101e53994a222648a85\"},\"headline\":\"At Hickies, a &#8216;life without lace&#8217; 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