{"id":21656,"date":"2016-06-06T14:08:56","date_gmt":"2016-06-06T18:08:56","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21656"},"modified":"2020-04-03T17:52:36","modified_gmt":"2020-04-03T21:52:36","slug":"lemon-financial-advice-doesnt-sound-banky","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky","title":{"rendered":"At Lemon, financial advice that doesn\u2019t sound too &#8220;banky&#8221;"},"content":{"rendered":"\n<p>Throughout his twenties, Byron Sorrells was terrible with money.<\/p>\n\n\n\n<p>\u201cMy parents were great with their money,\u201d says Sorrells. \u201cNot me. I figured out a lot the hard way.\u201d<\/p>\n\n\n\n<p>A few years ago, when he was working as a senior software engineer at Twitter, he realized that many of his colleagues were in the same boat.<\/p>\n\n\n\n<p>\u201cA lot of people didn\u2019t even know the basics,\u201d Sorrells says. \u201cThey had no understanding of what their credit score means, how it comes together, or even worse, why it actually matters.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky2-800x571.jpg\" alt=\"At Lemon, Financial Advice that Doesn\u2019t Sound Too \u2018Banky2\" class=\"wp-image-21660\"\/><\/figure>\n\n\n\n<p>What if there was an app that could tell you why your credit score is a big deal? One that doesn\u2019t just help you track your finances, but teaches you how to keep a budget, build an emergency fund, or choose the right checking account?<\/p>\n\n\n\n<p>And another thing: the language shouldn\u2019t be too \u201cbanky.\u201d It should be more conversational, like getting advice from a friend.<\/p>\n\n\n\n<p>That was the idea behind <a href=\"https:\/\/lemon.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lemon<\/a>, a new financial planning platform that just launched in Apple\u2019s <a href=\"https:\/\/itunes.apple.com\/us\/app\/lemon-optimize-your-money\/id984740998?ls=1&amp;mt=8\" target=\"_blank\" rel=\"noopener noreferrer\">App Store<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky3-400x571.jpg\" alt=\"At Lemon, Financial Advice that Doesn\u2019t Sound Too \u2018Banky3\" class=\"wp-image-21661\"\/><\/figure><\/div>\n\n\n\n<p>Sorrells says it was an article in <em>The New York Times<\/em> that convinced him that he was on the right track. A man had lost his job after an illness, falling far behind on his bills. After he recovered, he couldn\u2019t seem to find work.<\/p>\n\n\n\n<p>\u201cHe kept almost getting the job, but then they would go dark on him or he\u2019d get a vague response that they had gone with somebody else,\u201d says Sorrells. \u201cIt turned out that employers were checking his credit, which is pretty much business as usual these days. It\u2019s crazy, but his bad credit was preventing him from getting a job.\u201d<\/p>\n\n\n\n<p>Sorrells, a <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/dumbo-heights\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Dumbo Heights<\/a> member, says his original concept for Lemon was to make it all about teaching yourself the basics of your finances. He figured out pretty quickly that it wouldn\u2019t work.<\/p>\n\n\n\n<p>\u201cI thought that this was it\u2014that I was going to change the world with my financial literacy app,\u201d says Sorrells. \u201cBut before I could get it launched, I realized it was too abstract.\u201d<\/p>\n\n\n\n<p>People needed to be able to apply the knowledge to their own lives.<\/p>\n\n\n\n<p>\u201cIt\u2019s like reading a book about exercise,\u201d says Sorrells. \u201cYou think, \u2018Great, I will try that one day.\u2019 It\u2019s not like going to the gym with a personal trainer.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky4-800x571.jpg\" alt=\"At Lemon, Financial Advice that Doesn\u2019t Sound Too \u2018Banky4\" class=\"wp-image-21662\"\/><\/figure>\n\n\n\n<p>Disappointed that his original idea wasn\u2019t working out, Sorrells took some time off, gained a little perspective, and came back to it last August. That\u2019s when things really clicked.<\/p>\n\n\n\n<p>Sorrells and his team\u2014which now has grown to four people\u2014realized that the selling point was being able to link to all of your personal financial information. That way, you could see how you were doing financially, and take any necessary steps to improve things.<\/p>\n\n\n\n<p>\u201cIt had to be applicable to your own life,\u201d says Sorrells. \u201cHere\u2019s a fact that affects you, and here\u2019s what you can do about it. Click here to do it.\u201d<\/p>\n\n\n\n<p>And Sorrells was adamant about something else: unlike some other financial apps, he wanted to stay unbiased. He didn\u2019t want to take money from banks or other institutions to recommend their products.<\/p>\n\n\n\n<p>\u201cI want to build the trust with the user,\u201d says Sorrells. I want them to think, \u2018Hey, these guys are looking out for me.\u2019\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.katelyn-perry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katelyn Perry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throughout his twenties, Byron Sorrells was terrible with money. \u201cMy parents were great with their money,\u201d says Sorrells. \u201cNot me. I figured out a lot the hard way.\u201d A few years ago, when he was working as a senior software engineer at Twitter, he realized that many of his colleagues were in the same boat. [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":21659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>At Lemon, financial advice that doesn\u2019t sound too &quot;banky&quot;<\/title>\n<meta name=\"description\" content=\"Throughout his twenties, Byron Sorrells was terrible with money. He soon realized he wasn&#039;t the only one, so he launched Lemon, a financial planning app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At Lemon, financial advice that doesn\u2019t sound too &quot;banky&quot;\" \/>\n<meta property=\"og:description\" content=\"Throughout his twenties, Byron Sorrells was terrible with money. He soon realized he wasn&#039;t the only one, so he launched Lemon, a financial planning app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T18:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T21:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"1104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Sullivan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Sullivan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\"},\"author\":{\"name\":\"Mark Sullivan\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11\"},\"headline\":\"At Lemon, financial advice that doesn\u2019t sound too &#8220;banky&#8221;\",\"datePublished\":\"2016-06-06T18:08:56+00:00\",\"dateModified\":\"2020-04-03T21:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\",\"name\":\"At Lemon, financial advice that doesn\u2019t sound too \\\"banky\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104\",\"datePublished\":\"2016-06-06T18:08:56+00:00\",\"dateModified\":\"2020-04-03T21:52:36+00:00\",\"description\":\"Throughout his twenties, Byron Sorrells was terrible with money. He soon realized he wasn't the only one, so he launched Lemon, a financial planning app.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104\",\"width\":3107,\"height\":1104},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"At Lemon, financial advice that doesn\u2019t sound too &#8220;banky&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11\",\"name\":\"Mark Sullivan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g\",\"caption\":\"Mark Sullivan\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/mark-sullivan\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"At Lemon, financial advice that doesn\u2019t sound too \"banky\"","description":"Throughout his twenties, Byron Sorrells was terrible with money. He soon realized he wasn't the only one, so he launched Lemon, a financial planning app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky","og_locale":"en_US","og_type":"article","og_title":"At Lemon, financial advice that doesn\u2019t sound too \"banky\"","og_description":"Throughout his twenties, Byron Sorrells was terrible with money. He soon realized he wasn't the only one, so he launched Lemon, a financial planning app.","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky","og_site_name":"Ideas","article_published_time":"2016-06-06T18:08:56+00:00","article_modified_time":"2020-04-03T21:52:36+00:00","og_image":[{"width":3107,"height":1104,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104","type":"image\/jpeg"}],"author":"Mark Sullivan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Sullivan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky"},"author":{"name":"Mark Sullivan","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11"},"headline":"At Lemon, financial advice that doesn\u2019t sound too &#8220;banky&#8221;","datePublished":"2016-06-06T18:08:56+00:00","dateModified":"2020-04-03T21:52:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky"},"wordCount":574,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104","articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky","name":"At Lemon, financial advice that doesn\u2019t sound too \"banky\"","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104","datePublished":"2016-06-06T18:08:56+00:00","dateModified":"2020-04-03T21:52:36+00:00","description":"Throughout his twenties, Byron Sorrells was terrible with money. He soon realized he wasn't the only one, so he launched Lemon, a financial planning app.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104","width":3107,"height":1104},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/lemon-financial-advice-doesnt-sound-banky#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"At Lemon, financial advice that doesn\u2019t sound too &#8220;banky&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11","name":"Mark Sullivan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c26ffd88ef02a312134bfa6734d73c8f1bdb9c36785635b6a5fe91047a61962?s=96&d=mm&r=g","caption":"Mark Sullivan"},"url":"https:\/\/www.wework.com\/ideas\/author\/mark-sullivan"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/06\/At-Lemon-Financial-Advice-that-Doesn\u2019t-Sound-Too-\u2018Banky1.jpg?fit=3107%2C1104","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/21656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/895"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=21656"}],"version-history":[{"count":5,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/21656\/revisions"}],"predecessor-version":[{"id":65653,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/21656\/revisions\/65653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/21659"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=21656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=21656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=21656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}