{"id":21631,"date":"2016-06-06T09:32:17","date_gmt":"2016-06-06T13:32:17","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21631"},"modified":"2020-03-30T22:52:22","modified_gmt":"2020-03-31T02:52:22","slug":"side-hustle-sinat-giwa-amps-passion-arts","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/side-hustle-sinat-giwa-amps-passion-arts","title":{"rendered":"Side Hustle: Sinat Giwa amps up her passion for the arts"},"content":{"rendered":"

Last October, Sinat Giwa left her full-time job in retail management and started taking on small projects for friends, including photo and video shoots. She discovered that she had a knack for helping entrepreneurs express their passion for the arts.<\/p>\n

\u201cI saw it as a fun thing that I could do and a way to apply\u00a0my unique skill sets,\u201d says the Nigerian and Ghanaian, Chicago-born entrepreneur, whose interests range from marketing and artist development to manufacturing and tech. \u201cIt sounds like I have a lot of different interests, but they aren\u2019t so different. It all makes sense.\u201d<\/p>\n

Giwa\u2019s main gig is promoting HOVR<\/a>, a fitness device that keeps your legs moving while you\u2019re sitting down. Based in New York, she is the perfect voice for the company. She doesn\u2019t just explain that researchers have shown it\u2019s a great way to burn extra calories. She makes using it seem like a whole lot of fun.<\/p>\n

Her side hustle? Helping creative companies develop their brands while staying true to their values and visions. Lately, Giwa has been working closely with two artist collectives, Local Creative<\/a> and Afripedia<\/a>.<\/p>\n

The WeWork member<\/a> currently serves as a brand and content manager for Local Creative, an online platform that presents the works of artists and highlights their creative process. She helps curate collaborative lifestyle projects with Jenna Saraco and Nicole Steriovski.<\/p>\n

\u201cWith Local Creative, I can take a step back and be like, \u2018What does this look like? What details can I add to this?\u2019\u201d Giwa says. \u201cI can be more dramatic and hype up the artistic, visionary side of me.\u201d<\/p>\n

Through her involvement in Afripedia, Giwa adds her expertise to a platform that showcases African creatives working around the world. She works directly with two Ethiopian and Eritrean filmmakers, Teddy Goitom and Senay Berhe.<\/p>\n

Afripedia is currently working on a five-part documentary series on artists, animators, and writers in Africa and the diaspora. It\u2019s also adding new features on its website that will allow creative people in Africa and the diaspora to use it as a way to build their portfolios. These features will debut in September.<\/p>\n

\u201cIt’s amazing to work with so many diverse artists\u2014everything from Senegalese dancers who showcase their moves in virtual reality, to Angolan Kuduro rap crews, to Kenyan video game programmers,\u201d Giwa says.<\/p>\n

Photos: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"

Last October, Sinat Giwa left her full-time job in retail management and started taking on small projects for friends, including photo and video shoots. She discovered that she had a knack for helping entrepreneurs express their passion for the arts. \u201cI saw it as a fun thing that I could do and a way to […]<\/p>\n","protected":false},"author":917,"featured_media":34798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nSide Hustle: Sinat Giwa amps up her passion for the arts<\/title>\n<meta name=\"description\" content=\"Sinat Giwa's side hustle? 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