{"id":21605,"date":"2016-06-02T13:44:35","date_gmt":"2016-06-02T17:44:35","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21605"},"modified":"2020-04-03T17:53:08","modified_gmt":"2020-04-03T21:53:08","slug":"new-dads-tell-anthony-escobar-dude-love-bag","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/new-dads-tell-anthony-escobar-dude-love-bag","title":{"rendered":"New dads tell Anthony Escobar: ‘Dude, I love this bag!’"},"content":{"rendered":"\n

In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community.<\/em><\/p>\n\n\n\n

When Anthony Escobar retired from the Los Angeles Police Department, he brought a unique perspective to the field of bag design, creating the perfect product for busy fathers everywhere. With the Iconoclast Dad Bag<\/a>, Escobar\u2019s invention proves that style is just as important as utility, sharing the message #IAmAModernDad<\/a>. As the WeWork Fine Arts<\/a> member gears up for his in-time-for-Father\u2019s-Day appearance on Extra<\/a><\/em>, read on to learn more about what inspired the bag, his thoughts on family and parenting, and more.<\/p>\n\n\n\n

You\u2019re a former police officer who came up with a line of bags for fathers: Iconoclast Dad Bags. What inspired you to come up with the concept?<\/strong><\/p>\n\n\n\n

I found out I had a daughter\u2014she was eight months old when I found out about her. And I\u2019d already retired from the LAPD. So now I needed a bag! So I went out there, looking to see what was available, and I saw all the bags for dads are either glorified messenger bags with these novelty pockets and zippers\u2014they\u2019re not functional\u2014and all the diaper bag ads only had women in the pictures! So I was thinking, \u201cWow, are they saying that childcare is primarily a women\u2019s job and men shouldn\u2019t do this? Are they stuck in the past?\u201d So I thought that there should be a way to make a more functional, stylish bag for dads.<\/p>\n\n\n\n

What features are included in each Iconoclast Dad Bag?<\/strong><\/p>\n\n\n\n

The main feature that sets my bag apart is that it offers true hands-free convenience. It sits diagonally across your back, and you rotate it around so it sits horizontally across your body when you need access to the contents. You have access to everything<\/em> in the bag without having to take it off. If you\u2019re changing a diaper and you\u2019re in a yucky restroom, you never have to take the bag off, so it stays clean.<\/p>\n\n\n\n

\"New<\/figure><\/div>\n\n\n\n

I utilize MOLLE [Modular Lightweight Load-carrying Equipment]\u2014the military uses that on most of their bags. They\u2019re belt-like straps, so you can attach other pouches to your bag. I applied it vertically, as opposed to horizontally. And I have a pending design patent on that. By applying it vertically across the front of the bag, it makes whatever pouches you attach easily accessible when the bag is rotated to the front of the body.

What type of feedback have you gotten from dads? <\/strong><\/p>\n\n\n\n

I\u2019ve gotten a lot of \u201cDude, I love this bag! I can use it for so many more things than when I\u2019m with my kids!\u201d and I\u2019ve gotten a lot of feedback from moms that say, \u201cFinally<\/em>\u2014a bag that he\u2019ll carry, and I won\u2019t have to fight him to carry, because he likes this bag!\u201d<\/p>\n\n\n\n

The idea was to create a stylish, masculine, hands-free bag that a dad will carry long after the diaper wipes-and-diapers stage is over. Once your child is done with diapers, you don\u2019t want to touch the majority of bags again. But Iconoclast Dad Bags break that mold. They are bags you\u2019ll still want to carry when your kid is four, five, six years old because it\u2019s that stylish and functional.<\/p>\n\n\n\n

That\u2019s also where the philosophy of the brand came from. The Iconoclast Dad Bag: \u201cBecause childcare isn\u2019t just a woman\u2019s job.\u201d

Is there anywhere you\u2019d like to take the brand that you haven\u2019t had the chance to yet?<\/strong><\/p>\n\n\n\n

I\u2019d like to see it worn basically by every<\/em> type of dad. The modern dad to us is confident and successful. Our modern dads come from all races and walks of life. Whether you\u2019re a single dad, a married dad, a granddad, a gay dad\u2014if you have \u201cdad\u201d in your title, this is the bag you need.<\/p>\n\n\n\n

\"New<\/figure>\n\n\n\n

And it\u2019s also empowering\u2014it\u2019s giving us dads the tools to go out there and do what we\u2019ve always been able to do, which is to nurture our children. And with women playing a much<\/em> bigger role in the workforce, it means it\u2019s our job also to support women in our lives and step up and do our share in the childcare.<\/p>\n\n\n\n

What inspires you each day?<\/strong><\/p>\n\n\n\n

I\u2019d be lying if I didn\u2019t say that there\u2019s a lot of people out there I need to prove wrong\u2014 who said things like \u201cIconoclast?! That name is never gonna work.\u201d And on the opposite side of the coin, it\u2019s the passion. I\u2019ve really fallen in love with the concept and the idea when I was creating it. And it\u2019s that love and passion that gets me up every day, at 5:30, 6 AM, to get out there and make it happen.<\/p>\n\n\n\n

I was raised by a single mom in East L.A., so I understand the bond and the strength of parents. And I want to make their lives easier. We are men\u2014we want something simple. Give me a bag that holds my<\/em> stuff, my kids\u2019 stuff\u2014make it stylish, functional, and masculine, and I\u2019m good! There are other companies trying to do similar things, but they are missing the point: it\u2019s simple. We can take care of our kids\u2014we just need the right tools. And that\u2019s where the name \u201cIconoclast\u201d came from. \u201cIconoclast\u201d is defined as a mold-breaker\u2014someone who challenges conventional beliefs. We are breaking the mold that dad bags have to be novelty, feminine, flowery bags, or not functional.<\/p>\n\n\n\n

Photos: Salvador Ochoa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this series, WeWork\u2019s director of digital community selects a WeWork member to get to know better, sharing her fun findings with the rest of the community. When Anthony Escobar retired from the Los Angeles Police Department, he brought a unique perspective to the field of bag design, creating the perfect product for busy fathers […]<\/p>\n","protected":false},"author":918,"featured_media":34797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nNew dads tell Anthony Escobar: 'Dude, I love this bag!'<\/title>\n<meta name=\"description\" content=\"Anthony Escobar\u2019s invention, the Iconoclast Dad Bag, is a total game changer that truly helps men "step up" their childcare game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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