{"id":21326,"date":"2016-05-16T14:45:35","date_gmt":"2016-05-16T18:45:35","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21326"},"modified":"2020-03-30T22:57:12","modified_gmt":"2020-03-31T02:57:12","slug":"expert-advice-kards-ben-mackinnon-acing-first-round-funding","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/expert-advice-kards-ben-mackinnon-acing-first-round-funding","title":{"rendered":"Expert Advice: Kard\u2019s Ben Mackinnon on acing your first round of funding"},"content":{"rendered":"\n

After entrepreneur Ben Mackinnon moved in with his girlfriend and started buying furniture, he realized they could have been racking up rewards on their credit cards. But because they didn\u2019t plan ahead, they didn\u2019t take advantage of any benefits.<\/p>\n\n\n\n

\u201cWe found out about this after we moved in and missed out on hundreds of dollars of rewards just by shopping,\u201d Mackinnon says. \u201cOnce I saw that, I was like, \u2018Okay, that\u2019s crazy to go through a shopping portal, find rewards, and take some sort of manual action on it. That\u2019s an antiquated process.\u2019 I figured if someone could do it, so why not me?\u201d<\/p>\n\n\n\n

\"Ben
Kard’s Ben Mackinnnon: When you start looking for backers for your business, “you\u2019re going to get a lot of people saying ‘no’ before you hear a ‘yes.'”<\/figcaption><\/figure><\/div>\n\n\n\n

After doing research into credit card rewards, Mackinnon realized that no one had figured out a way to streamline the information to consumers about which credit cards to use for what purchases to maximize rewards.<\/p>\n\n\n\n

Mackinnon discovered that he wasn\u2019t the only one missing out on untapped rewards. He surveyed friends and family members and learned that most of them were in the same boat.<\/p>\n\n\n\n

That\u2019s when Mackinnon decided to launch Kard<\/a>, a platform to help you maximize credit card rewards.<\/p>\n\n\n\n

After creating a prototype that tells you which of your credit cards will give you the maximum rewards when you\u2019re shopping online, Mackinnon got his first angel investor. And it was serious money: $600,000.<\/p>\n\n\n\n

These are Mackinnon\u2019s takeaways from a successful first round of funding.<\/p>\n\n\n\n

1. Convince yourself before you convince others.<\/strong> \u201cDuring the pre-seed stage when you don\u2019t have a whole bunch of traction or paying customers, your ability to convince investors to have faith in you is important,\u201d says Mackinnon. \u201cThey\u2019re investing as much in you as they are into the business. I put in most of my savings into the business in order to build a functional prototype. That was helpful to be able to not only talk about my vision, but also show investors how much I\u2019m willing to invest and what the product could look like.”<\/p>\n\n\n\n

2. Know the funders inside and out.<\/strong> \u201cI knew I wasn\u2019t at a stage where I could go to big VC firms and say, \u2018I want you to put your faith in me,\u2019\u201d says Mackinnon. \u201cThey require much more proof and traction. Know other companies they\u2019ve invested in, what stage they like to invest at, and how much money you need. Some companies don\u2019t know why they need investment money when they\u2019re asked why they need it. I learned to be prepared to know my [stuff] by the time I talked to investors.\u201d<\/p>\n\n\n\n

3. Keep your eyes on one prize at a time.<\/strong> \u201cReally focus on getting that one investor to lead the round. That was the hardest part for us,\u201d says Mackinnon. \u201cOnce you get that one person invested, it makes the rest of the process easier. We didn\u2019t go for institutional funds because I didn\u2019t think we were there yet. I focused on angel investors based in New York City, and I did get rejected. You\u2019re going to get a lot of people saying \u2018no\u2019 before you hear a \u2018yes.\u2019 I was lucky to have a lot of good connections in the tech community through my advisors.\u201d<\/p>\n\n\n\n

The WeWork Soho West<\/a> member says he plans to release the beta version of his product in about a month. He hopes to partner with national credit card issuers in time for the holiday season.<\/p>\n\n\n\n

Through WeWork Labs<\/a>, an incubator program within WeWork, Mackinnon was able to find hundreds of people around the country who provided helpful advice. Many of those people are on the program\u2019s Slack channel.<\/p>\n\n\n\n

\u201cIf I had questions about hiring engineering talent or user acquisition strategy, people would reach out,\u201d Mackinnon says. \u201cBecause it\u2019s a tight-knit community, if we ever have any questions, we\u2019re likely to find that answer within other WeWork members.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

After entrepreneur Ben Mackinnon moved in with his girlfriend and started buying furniture, he realized they could have been racking up rewards on their credit cards. But because they didn\u2019t plan ahead, they didn\u2019t take advantage of any benefits. \u201cWe found out about this after we moved in and missed out on hundreds of dollars […]<\/p>\n","protected":false},"author":917,"featured_media":21336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nExpert Advice: Kard\u2019s Ben Mackinnon on acing your first round of funding<\/title>\n<meta name=\"description\" content=\"When entrepreneur Ben Mackinnon moved in with his girlfriend, he missed out on lots of credit card reward points. 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