{"id":21160,"date":"2016-05-05T17:45:29","date_gmt":"2016-05-05T21:45:29","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21160"},"modified":"2020-04-03T17:56:29","modified_gmt":"2020-04-03T21:56:29","slug":"not-feeling-boxed-packlanes-miriam-brafman-loves-custom-packaging","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/not-feeling-boxed-packlanes-miriam-brafman-loves-custom-packaging","title":{"rendered":"Not feeling boxed in, Packlane\u2019s Miriam Brafman loves custom packaging"},"content":{"rendered":"\n<p>\u201cI always had an itch to work for myself,\u201d says 25-year-old entrepreneur Miriam Brafman. \u201cIt\u2019s one of these things I\u2019d always imagined I\u2019d do. I was always noticing opportunities that other people might not notice.\u201d<\/p>\n\n\n\n<p>That\u2019s how Brafman got the idea for her quickly growing startup called <a href=\"https:\/\/packlane.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Packlane<\/a>. One day, she was looking for a company that could help her print some custom packaging, but couldn\u2019t find what she wanted online.<\/p>\n\n\n\n<p>\u201cI was pretty surprised to see that all the options out there were pretty old-school,\u201d she says. \u201cYou had to call a salesperson, who would have to figure out your order and quote you a price.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Not-Feeling-Boxed-in-Packlane\u2019s-Miriam-Brafman-Loves-Custom-Packaging2-1-400x571.jpg\" alt=\"View More: http:\/\/twentytwentystudios.pass.us\/creator-mag-shoots\" class=\"wp-image-21166\"\/><\/figure><\/div>\n\n\n\n<p>Suddenly, she knew what her business would be: a website where people could design, print, and pay for their own custom packaging quickly and easily. Want 10 gift boxes with your company\u2019s logo on the top? Done in a flash. Need hundreds of custom-designed cardboard cartons in full color? Just as easy.<\/p>\n\n\n\n<p>\u201cThe technology had changed, but the industry hadn\u2019t,\u201d Brafman says. \u201cOnce that light bulb went off, I was so excited to be working on this project.\u201c<\/p>\n\n\n\n<p>Brafman already knew a thing or two about launching a company. Growing up in Palo Alto, Brafman says she was interested in web design and development from an early age.<\/p>\n\n\n\n<p>\u201cIt was a really exciting place to be because by the time I was in high school, I was already doing all sorts of freelance work for local companies,\u201d she says. \u201cIt was a great opportunity to work with startups.\u201d<\/p>\n\n\n\n<p>Brafman launched Packlane at the beginning of last year, moving into the <a href=\"https:\/\/www.wework.com\/locations\/berkeley\/berkeley\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Berkeley<\/a> space in June. By September, she had already secured a larger office and hired her first employee to help her out with customer support.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Not-Feeling-Boxed-in-Packlane\u2019s-Miriam-Brafman-Loves-Custom-Packaging3-800x571.jpg\" alt=\"View More: http:\/\/twentytwentystudios.pass.us\/creator-mag-shoots\" class=\"wp-image-21168\"\/><\/figure>\n\n\n\n<p>Many of Brafman\u2019s first customers were fellow WeWork members, and she says that the feeling of support from other young entrepreneurs was invaluable.<\/p>\n\n\n\n<p>\u201cIt\u2019s a big reason why I wanted to join WeWork,\u201d she says. \u201cHaving that kind of community has been great.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Not-Feeling-Boxed-in-Packlane\u2019s-Miriam-Brafman-Loves-Custom-Packaging4-1-800x571.jpg\" alt=\"View More: http:\/\/twentytwentystudios.pass.us\/creator-mag-shoots\" class=\"wp-image-21173\"\/><\/figure>\n\n\n\n<p>What\u2019s next for Packlane? Brafman says that branching out into other lines of work hasn\u2019t even crossed her mind. Managing her business is all she has time for.<\/p>\n\n\n\n<p>\u201cRight now, we have so much work to do, it\u2019s insane,\u201d Brafman says. \u201cBut because of all the amazing opportunities, there isn\u2019t anything else I\u2019d rather be doing. I hope to be doing this for a very long time.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.twentytwentystudios.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Gerber<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI always had an itch to work for myself,\u201d says 25-year-old entrepreneur Miriam Brafman. \u201cIt\u2019s one of these things I\u2019d always imagined I\u2019d do. I was always noticing opportunities that other people might not notice.\u201d That\u2019s how Brafman got the idea for her quickly growing startup called Packlane. One day, she was looking for a [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":34778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Not feeling boxed in, Packlane\u2019s Miriam Brafman loves custom packaging<\/title>\n<meta name=\"description\" content=\"\u201cThe technology had changed, but the industry hadn\u2019t,\u201d thought Brafman, as the light bulb went off and she started a custom packaging business: Packlane.\" \/>\n<meta name=\"robots\" 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