{"id":21088,"date":"2016-05-02T17:13:04","date_gmt":"2016-05-02T21:13:04","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21088"},"modified":"2020-04-03T17:57:16","modified_gmt":"2020-04-03T21:57:16","slug":"welzoos-arthur-fruman-shakes-people-donate","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate","title":{"rendered":"Welzoo\u2019s Artur Fruman shakes up how people donate"},"content":{"rendered":"\n<p>The idea behind <a href=\"http:\/\/www.welzoo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Welzoo<\/a> is so simple that you wish you had thought of it first. Everyone wants to help out their favorite nonprofit organization, right? But most of us are too busy to volunteer or don\u2019t have enough extra cash to make a donation.<\/p>\n\n\n\n<p>That\u2019s where Welzoo comes in. The website makes a donation for you every day when you go online. Founder Artur Fruman says it \u201ccosts you zero money and takes zero time.\u201d<\/p>\n\n\n\n<p>\u201cIt\u2019s a completely effortless and completely free way to donate money to your favorite cause,\u201d says the 25-year-old Fruman.<\/p>\n\n\n\n<p>The idea was a natural one for Fruman, who was always volunteering for charitable organizations back when he was in middle school. He remembers the fulfillment he felt working with the <a href=\"http:\/\/www.friendshipcircle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Friendship Circle<\/a>, a group for special needs children that started in his native Michigan.<\/p>\n\n\n\n<p>But by the time he got to college, his money and time were extremely limited. How, he wondered, could he continue to make a difference?<\/p>\n\n\n\n<p>The idea stayed with him for years, when he helped to found Welzoo. The concept is simple: you pick an organization you want to support\u2014a nonprofit group, religious charity, or a student organization\u2014and then you make Welzoo your computer\u2019s homepage. Every day you log in, the company makes a donation for you.<\/p>\n\n\n\n<p>\u201cThe reason we chose the concept of the homepage is because nobody really uses it anymore,\u201d says Fruman. \u201cWe figured that we could take that space and use it to do something amazing.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Welzoo\u2019s-Arthur-Fruman-Shakes-Up-How-People-Donate2-800x571.jpg\" alt=\"Welzoo\u2019s Arthur Fruman Shakes Up How People Donate2\" class=\"wp-image-21100\"\/><\/figure>\n\n\n\n<p>What you see when you open your browser is a mix of cool content tailored toward your interests, as well as sponsored content. That\u2019s how Welzoo makes money.<\/p>\n\n\n\n<p>Fruman says the company\u2019s initial focus was on nonprofit organizations, but that changed when the head of a student group at the University of Michigan asked Fruman if she could raise money through his company.<\/p>\n\n\n\n<p>\u201cThe next day, 50 people had signed up,\u201d says Fruman. \u201cWe knew we were onto something big.\u201d<\/p>\n\n\n\n<p>Today, 450 colleges have at least one student organization that\u2019s raising money through Welzoo.<\/p>\n\n\n\n<p>Take the University of Delaware, for instance. Its annual UDance event, which raises money for children\u2019s cancer charities, used Welzoo to help spread the word and reached a whopping $1,200.<\/p>\n\n\n\n<p>\u201cWelzoo isn\u2019t going to raise millions of dollars for an organization,\u201d Fruman says, \u201cbut a few thousand dollars can make a big difference.\u201d<\/p>\n\n\n\n<p>Fruman says he comes from an entrepreneurial family, so starting his own company was a no-brainer. In fact, he launched his first business when he was back in college. He and several friends created a card aimed at students that gave discounts to local shops and restaurants.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Welzoo\u2019s-Arthur-Fruman-Shakes-Up-How-People-Donate3-800x571.jpg\" alt=\"Welzoo\u2019s Arthur Fruman Shakes Up How People Donate3\" class=\"wp-image-21101\"\/><\/figure>\n\n\n\n<p>Pitching his idea to local businesses taught him to be tenacious.<\/p>\n\n\n\n<p>\u201cWe got rejected 10 times before we made our first deal,\u201d Fruman says. \u201cIt was a great learning experience.\u201d<\/p>\n\n\n\n<p>Welzoo has been at New York\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/nomad\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork NoMad<\/a> space since before it launched in the beginning of 2015.<\/p>\n\n\n\n<p>\u201cWe\u2019re quite the veterans now,\u201d He jokes.<\/p>\n\n\n\n<p>Being a part of WeWork has paid off in ways he didn\u2019t expect. Many of his business connections have also been members, and he learned how to pitch to investors at a WeWork-sponsored Demo Day.<\/p>\n\n\n\n<p>\u201cThat was my first-ever pitch in front of an audience,\u201d Fruman says. \u201cI guess I killed it, because we won.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.katelyn-perry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katelyn Perry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea behind Welzoo is so simple that you wish you had thought of it first. Everyone wants to help out their favorite nonprofit organization, right? But most of us are too busy to volunteer or don\u2019t have enough extra cash to make a donation. That\u2019s where Welzoo comes in. The website makes a donation [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":21108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welzoo\u2019s Artur Fruman shakes up how people donate<\/title>\n<meta name=\"description\" content=\"Welzoo makes a donation for you every day when you go online. Founder Artur Fruman says it \u201ccosts you zero money and takes zero time.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welzoo\u2019s Artur Fruman shakes up how people donate\" \/>\n<meta property=\"og:description\" content=\"Welzoo makes a donation for you every day when you go online. Founder Artur Fruman says it \u201ccosts you zero money and takes zero time.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-02T21:13:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T21:57:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Welzoo\u2019s-Arthur-Fruman-Shakes-Up-How-People-Donate1-2.jpg?fit=2048%2C837\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Sullivan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Sullivan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate\"},\"author\":{\"name\":\"Mark Sullivan\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/087e3d714305ccf91d1911ec85588a11\"},\"headline\":\"Welzoo\u2019s Artur Fruman shakes up how people donate\",\"datePublished\":\"2016-05-02T21:13:04+00:00\",\"dateModified\":\"2020-04-03T21:57:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate\"},\"wordCount\":575,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Welzoo\u2019s-Arthur-Fruman-Shakes-Up-How-People-Donate1-2.jpg?fit=2048%2C837\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate\",\"name\":\"Welzoo\u2019s Artur Fruman shakes up how people donate\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/welzoos-arthur-fruman-shakes-people-donate#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/05\/Welzoo\u2019s-Arthur-Fruman-Shakes-Up-How-People-Donate1-2.jpg?fit=2048%2C837\",\"datePublished\":\"2016-05-02T21:13:04+00:00\",\"dateModified\":\"2020-04-03T21:57:16+00:00\",\"description\":\"Welzoo makes a donation for you every day when you go online. 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